The Surprising Truth About Publishing Your Hearing Aid Prices
Release Date: 01/09/2026
The Hearing Care Practice SWOT Analysis: Where to Attack, Where to Defend in 2026
The Business of Hearing
2026 is shaping up to be one of the most challenging and opportunity-rich years independent hearing care has seen in a long time. In this episode, Oli runs a full SWOT analysis on the modern private practice -- breaking down where your real strengths lie, what weaknesses need fixing, and which threats deserve your serious attention right now. Learn more at 👉
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5 Competitive Advantages Independent Hearing Care Clinics Have Over the Big Chains
The Business of Hearing
On paper, you should lose. Big chains have the budgets, the brand, and the buying power. So why do so many independents beat them anyway? In this episode, Oli breaks down the five competitive advantages every independent hearing care practice has, and how to use them to fight smart rather than fight fair. Learn more at 👉
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Are Subscription Models the Future of Hearing Care?
The Business of Hearing
The traditional hearing care model has looked the same for decades. But consumer behaviour is shifting, and subscription models are quietly starting to change the industry. In this episode, Oli explores whether monthly plans are a passing trend or the inevitable future of how patients buy hearing care -- and what to do about it before the Goliaths get there first. Learn more at 👉
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The Hard Truths of Being a Business Owner (That Nobody Talks About)
The Business of Hearing
Everyone shares the wins. Nobody talks about the weight. In this episode, Oli steps away from the tactics to have an honest conversation about the mental and emotional reality of being a practice owner -- and the practical things that have helped him stay standing over 10+ years in business. Learn more at 👉
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Amplifon Acquires GN ReSound - What This Means for Your Practice
The Business of Hearing
Last week, Amplifon made a huge strategic play by announcing plans to acquire GN Hearing in a $2.64 billion deal, which is expected to close by the end of 2026 pending regulatory approval. This means that the world’s largest hearing aid retailer will now own their own manufacturing, R&D and retail distribution, creating a fully integrated hearing care powerhouse that covers 100+ countries, generates €3.3B and gives them full end-to-end delivery. This creates both a risk for private hearing care practices, and an opportunity for private practice. Because, from next year,...
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The Real AI Threat to Hearing Care Clinics (It's Not What You Think)
The Business of Hearing
The real AI threat to hearing care isn't robots replacing providers -- it's the devaluing of your knowledge. In this episode, Oli cuts through the doomsday predictions and explains what independent practice owners can do right now to protect themselves, and why becoming known for who you are matters more than ever. Learn more at 👉
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Happy Hour Q&A: 5 Big Questions Hearing Practice Owners Are Asking in 2026
The Business of Hearing
In this Q&A “Happy Hour” episode of the Business of Hearing Podcast, Oli answers five questions submitted by private practice hearing care leaders. What is the best upgrade strategy in 2026? What will hearing care look like in 2030? If you had $1000 to invest in a new practice, what would your marketing focus be? What was my biggest lesson in 2025? Why don't you like advertising? Learn more at orange-gray.com
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How Hearing Clinics Can Create a Strong Point of Difference in Their Market
The Business of Hearing
Many hearing clinics believe they’re unique, yet to prospective patients, most practices look and sound exactly the same. In this episode, Oli explains why differentiation is so difficult in hearing care, why most clinics default to generic messaging, and how you can create clear points of difference without fundamentally changing your services, pricing, or clinical approach. Learn more at orange-gray.com
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Three Ways to Increase Providers Close Rate (Without Them Changing Anything)
The Business of Hearing
In this episode, Oli explains why sales is such a taboo topic in hearing care, how provider language and behaviour can unintentionally create friction, and what clinic leaders can do to make it easier for providers to guide patients toward better outcomes. Learn more at orange-gray.com
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The Real Reason Hearing Clinics Struggle With Pricing
The Business of Hearing
Many hearing clinics don’t struggle with pricing because their fees are wrong, they struggle because of how those fees are framed, explained, and emotionally positioned. In this episode, Oli breaks down why clinicians often feel uncomfortable talking about price, how subtle language choices undermine perceived value, and why confidence around fees is a trust signal, not a sales tactic. Learn more at orange-gray.com
info_outlineShould hearing clinics put pricing directly on their website?
It’s one of the most debated topics in private practice, but the data is clear, and the behaviour of modern patients is even clearer.
In this episode, Oli explains why transparent pricing outperforms hidden pricing, what patients expect in 2026, and how clear price information can actually increase enquiries (not reduce them).
In this episode:
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Why price transparency builds trust
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What hiding prices signals to potential patients
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How transparent pricing filters the right enquiries
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The psychology behind online buying decisions
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Why this approach works even for premium clinics
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How to present pricing without devaluing your service
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The surprising impact clear pricing has on conversions
Whether you’re nervous about publishing prices or just want a better strategy for presenting them, this episode lays out the most up-to-date thinking.
Learn more at orange-gray.com