Summary of Success
Business of Insurance Podcast
Episode 72 - If you’ve been listening to the last few episodes, we’ve been breaking down the steps you need to consider before starting a business. The concepts shared in these episodes are the foundation of building a successful business, no matter what kind. Bottom line in business is You Don’t Know What You Don’t Know You see, too many people jump into starting a business without doing any planning. Then they wonder why they aren’t finding success, as if business should just fall from the sky! For some people even if they don’t plan, they might get lucky but the majority of...
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Business Pre Planning Part 2
Business of Insurance Podcast
EP -71 If you haven't listened to episodes 65-71, they set the stage for this final episode on things to think about when starting your own insurance business. Regardless if you are starting an agency, an insurance company or a related business to the insurance industry like technology, claims or risk management, the concepts of starting a business are the same. These are discussed in these episodes and can help with your thought processes and planning. Pre-planning, part 2 provides ideas to implement 6-12 months before you are ready to open your doors. If you don't have a year to plan...
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Business Pre Planning Part 1
Business of Insurance Podcast
EP - 70 This episode provides additional insight into starting your own business in the insurance industry. We'll cover ideas to help you map out the process over the course of several months so you don’t have to do everything at one time. We'll talk about tasks that can be broken down over 12 months or done in 30 days if you don't have much time. Month 1 -2 Define your ideas - what area are you going into? Agency, carrier, claims, Life, health, will you just do something like work comp, airlines or medicare? Maybe you are thinking technology in the form of a CRM for insurance, maybe...
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Who Should Be On Your Team
Business of Insurance Podcast
EP 69 - We get training for being an insurance agent but we don’t get training for being a business owner. They are two completely different hats. If you want to succeed in Business you need to have a team. I was recently listening to another podcast with an angel investor and she said the first thing she looks for is who is on the team and what is their experience. You need a team. It’s nice to think you can do everything yourself, but something will be lacking if you don’t bring on help. So here’s what your team should look like. Accountant Consult with an accountant for...
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Understanding The Business Owner Mindset
Business of Insurance Podcast
Today’s episode is one of several episodes about how to get started in the insurance business. I’m not talking about becoming an agent, I’m talking to those of you that are thinking about starting an agency, an insurance company, or an an insuretech business. There’s a lot more to hanging a shingle that says you are open. As part of the planning process for starting a business there are some concepts to consider, these are about yourself. As exciting as it is to start a business, there’s a lot to consider. It’s not all glamor and glory! Most business owners would agree it’s a lot...
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How To Start A Business Without Failing
Business of Insurance Podcast
WHY DO BUSINESSES FAIL? EP 66 - In this episode, we are talking about the top 10 reaosns businesses fail and what you can do to keep your business from failing. This episode is one of several episodes about how to get started in the insurance business. I’m not talking about becoming an agent, I’m talking to those of you that are thinking about starting an agency, an insurance company, or an an insuretech business. These are real issues to consider. It’s geared for those of you who are thinking about getting started or those that have started and are looking for ideas to build a better...
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Don't Be Fooled By Entity Structures
Business of Insurance Podcast
SET UP YOUR BUSINESS PROPERLY EP 65 - Today’s episode is one of several episodes about how to get started in business. Some of you might be working for someone now and thinking about going off on your own and some of you might just be entering the industry and doing so as an independent. If you are in either of these two categories or if you are someone that works with agents that are working independently, this episode is for you. I started in this industry on the property and casualty side and quickly moved into commercial insurance when I started. Working with my dad, his personal...
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Risk Management Basics
Business of Insurance Podcast
SMALL THINGS MAKE A BIG DIFFERENCE EP 64 - Todays episode was inspired by a recent CE class on Ethics. There were many great ideas shared, in a boring ethics class, but the tips I'm sharing today were from the discussion. There was actually a list of 50 risk management tips and I've taken 10 of them and offered my thoughts on them from my own experience in the industry. States didn't always require ethics, it's only been a requirement for about 20 years. When I first entered the busines we didn’t have to take ethics. It’s a good refresher but it can also be boring! I’ve...
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Making An Impact
Business of Insurance Podcast
THERE IS MORE TO THIS INDUSTRY THAN MAKING MONEY EP 63 - Like teachers, social workers and doctors and nurses, you have the power to make a difference. This episode provides three examples of how people have benefited from having a solid insurance policy and an agent that will works for them. It also talks about a few situations where agents need to do a little more to protect the people they serve. CHECK OUT OUR SPONSOR: This is a mailing service I’ve been using for over a year now and I love them. I send all of my birthday cards, thank you cards and marketing post cards from this...
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Continuing Education Thoughts
Business of Insurance Podcast
STAYING FOCUSED ON A MONITOR FOR 8 HOURS EP 62 - This episode is about getting CE credits As a CIC, we are required to do annual updates and the classes are usually a deep dive into a topic that you won’t find elsewhere. I’ve done updates every year since 1992. In 2012 I did an update and received a certificate that I had been a CIC for 20 years. To my surprise that meant that I only had to do my CIC update every other year now, instead of every year. This created CE issues for me because I need 24 hours of CE’s a year in my state and since the CIC updates are only 16 hours, I’ve...
info_outlineINSURANCE PODCAST WITH CHRISTIAN BRINDLE
EP 42 - Our guest, Christian Brindle, is taking his content marketing to another level. His topic is boring to most yet his audience needs the information. Creating content has increased his business in ways that he never expected.
Christian and I are part of a few FB groups focused on Medicare. When he was ready to publish his latest book, The Insurance Funnel: 9 Simple Tests Every Insurance Policy Must Pass Before Purchase, he asked if anyone had a podcast that he could be a guest on, I raised my hand.
It’s ironic how someone you only know through a social media platform has so much in common with you. I started in the business working for my father, as did he. We both have podcasts and we are both published authors, except he’s published more books than me!
He’s an inspiration for sure!
Christian’s podcast, The Everything Medicare Podcast, is published 3 times a week, but when he started,it was very sporadic. He talks about how the podcast has helped his business and why he is now publishing 3 episodes a week. I’ve listened to many of the episodes. As I move into the medicare space in my insurance practice, I’ve tapped into every resource I can for learning. His podcast is full of a lot of good information.
During this conversation, we talk about a lot. From working with family to his podcast sponsor, it’s informative for anyone looking to do some different type of content marketing.
What content creation has it done for his business?
- The podcast alone has brought in so many referrals that he’s had to get licensed in several states to accommodate the clients.
- The book is a great calling card to initiate a conversation with his strategic partners and potential clients.
- The content he has created has quickly positioned him as an expert in the field.
Did you enjoy that conversation?
If so, please go to apple podcasts (also known to many as iTunes) and leave us a review. If you have friends or colleagues that you think would benefit from the conversation, please share the podcast with them as well.
Nothing makes me happier than to hear other insurance professionals creating a podcast or publishing a book.
It levels you up, provides almost instant credibility and positions you as an authority.
For Christians podcast, it was really exciting to hear how it has helped his business. Since I’m now in the medicare space, I started another podcast called Seniors We Love, and while I don’t specifically talk about Medicare throughout each episode, it is sponsored by my agency and as part of the sponsorship, I provide a medicare nugget in each episode. I’ll report back in a year as to how that helped my business.
I originally booked him as a guest to help him promote his book but learning about how he got into the business and the podcast was part of why I enjoyed the conversation so much.
If you are thinking about writing a book, find a way to get it done. If it’s an insurance book, write something that you can use as a calling card to get directly in front of your prospects. It will make a difference!
If you want to learn more about Christian, go to his business website, ChristianBrindle Insurance Services.com, or connect with him on his social platforms.
Don’t forget to check out his book, The Insurance Funnel: 9 Simple Tests Every Insurance Policy Must Pass Before Purchase. You can find it on Amazon.
Until next time, keep creating opportunities
ABOUT OUR GUEST – CHRISTIAN BRINDLE
Christian Brindle is on all of the social media platforms and his books can be found on Amazon. His podcast can be found on Apple Podcasts (iTunes), Spotify, Stitcher and your favorite podcast player. Connect with him on:
- Facebook.
- Website
- Podcast - The Everything Medicare Podcast
- Book - The Insurance Funnel: 9 Simple Steps Every Insurance Policy Must Pass Before Purchase
CONNECT WITH THE PODCAST ON SOCIAL
ABOUT THE HOST
This episode of the Business of Insurance podcast is produced and hosted by Debbie DeChambeau, CIC, AAI, CPIA - an entrepreneurer, business advisor, insurance professional and content creator. Her goal is to inspire you to think differently and explore ideas that disrupt the status quo.
Debbie has an extensive business and marketing background with a focus of helping insurance professionals be more successful.
She is the co-author of Renewable Referrals and produces three other podcasts, Business In Real Life and Divorce Exposed and Seniors We Love.