017 - Where's My Money Series: Navigating Collections & How to Make it Work For You
Business of PR
Where’s my money? Unfortunately, it’s a question a lot of us have had to ask. In this series we explore options, and experiences, in pursuit of recovering monies owed for work conducted. For many it can feel like a hopeless situation and a confusing process to navigate in a way that minimizes risk for business and brand. This episode takes us into the world of business collections, in a riveting conversation with Dean Kaplan, President of The Kaplan Group.
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016 - Where’s My Money Series: Radix Roundtable
Business of PR
Where’s my money? Unfortunately, it’s a question a lot of us have had to ask. In this series we explore options, and experiences, in pursuit of recovering monies owed for work conducted. For many it can feel like a hopeless situation and a confusing process to navigate in a way that minimizes risk for business and brand. This episode features three professionals who all had to engage recovery resources and tactics in handling clients who refused to pay up. They each share their experiences, they steps they took, outcomes, and advice for others looking for insight into handling similar...
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015 - Where’s My Money Series: Debt Recovery & Engaging Legal
Business of PR
Where’s my money? Unfortunately, it’s a question that a lot of us have had to ask. In this series we explore options, and experiences, in pursuit of recovering monies owed for work conducted. For many it can feel like a hopeless situation and a confusing process to navigate in a way that minimizes risk for business and brand. This episode takes us into the legal world of debt recovery and discusses when and how to engage with legal, optional avenues, and the emotional impact and resources involved, and how to best equipped.
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014 - Help Me, Help You: 13 Ways Sales Can Work With PR to Drive Leads
Business of PR
The Sales-PR relationship is one that is radically under-utilized within companies with one of the biggest hurdles is that sales (and BD, account management) simply don’t know what kind of information is helpful, how to go about sharing it, and the ways it can be used to help them. In this episode, host Nicole Jordan provides 13 specific ways sales can engage with PR, the types of insights PR/Comms looks for, and why PR wants to know. This episode will help any sales person help their PR team to help them capture leads and meet goals. This show also speaks to PR and Comms who may not have...
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013 - Bad Clients: How to Spot Them and What To Do With Them
Business of PR
Bad clients. We've all been there. How do you spot troublesome clients in advance and how to navigate if good clients turn bad? In this Radix Rountable episode, host Nicole Jordan is joined by three PR pros (Kat Eller Murray, ROAM Communications; John McCartney, Jmac PR; Jamie Brown, Direct Public Relations) from the Radix Collective independent PR network who share personal stories, common red flags to look out for, how they've handled ending a bad client situation, and elements of what makes a good client.
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012 - Lessons from the Trenches: Nine Takeaways for Nine Years in Business
Business of PR
In this episode, host Nicole Jordan re-caps some hard fought lessons from nine years of running her own business. Tapping advice she’s given others, and to herself, she walks through key takeaways that include: Knowing what you want; Valuing your time; Building network and community; Not operating from a place of fear, and other tips that have been useful to Nicole and others she has counseled over the years.
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011 - Covering Your Assets: Demystifying Business Insurance
Business of PR
Going in to business for yourself requires getting familiar with business operations. One area that causes a lot of confusion is business insurance. If you are a solo-preneur with a consultancy or even a two-person shop, what do you really need? How much should it cost? What is too much? What do you not need? There is a lot of conflicting information out there so Kevin Sullivan with Connor, Alexander and Sullivan Insurance Services sets us straight. His firm works with a number of 1099’s in small businesses and he's knowledgable about what it takes for you to cover your assets. Get your...
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010 - PR Pro to CEO: Building the Modern Bank for Freelancers & Common Financial Fumbles
Business of PR
Money, money, money. Financial integrity and process is one of the top challenges freelancers and small business owners struggle with, many living in fear of taxes or an audit. There are good and bad ways to think about your business finances and how to structure and allocate your business to be on the best footing. In this episode Oona Rokyta, a PR pro turned CEO of Lance Bank, a "smart bank for freelancers”, covers common freelance finance fumbles and tips for how to think smart about your money, and how to set yourself up for success. You’ll also learn how Oona’s background in PR...
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009 - Rise of Independent PR: Why Going Freelance is Big Business
Business of PR
This Rise of Independent PR episode takes a look at the reasons behind the boom in freelance PR (and other associated trade specialities), what it means, what to know if jumping in, and the implications moving forward given the rise in remote work acceptance from businesses. Hear from host, Nicole Jordan, and guest, Andrea Holland, founder of DialedPR.com and RemotePRJobs.com as they share insights of personal experience and learned advice.
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008 - The Pivot to Virtual: Events in the Time of Covid & the Shift to Hybrid
Business of PR
In-person events are crucial to the normal order of business, especially for the Communications engine supporting a range of business goals. Covid threw a wrench in to everyone's plans and the pivot to virtual, after a bumpy start, has revealed promising upsides and a market poised for tremendous growth. In this episode we learn from Taylor Belshause, managing director at CredPR, a communications agency dedicated to the events space, for an inside look at what happened, how companies adjusted, and what it means for MarComm strategies-at-large moving forward.
info_outlineAre you someone who is looking to build a practice to sell and want to better understand what it takes to get your PR agency or consultancy acquired? In this episode we sit down with Julie Crabill to hear her personal journey from agency worker to owner and how she got to an exit.