loader from loading.io

#508: How to Apply Mediocrity Repellant to Your Brand Storytelling

Business of Story

Release Date: 03/24/2025

#522: How AI is a Storytelling Collaborator, not a Competitor, With Hamlet Azarian show art #522: How AI is a Storytelling Collaborator, not a Competitor, With Hamlet Azarian

Business of Story

Hamlet Azarian, Founder & CEO of Azarian Growth Agency, a data-driven marketing firm that has helped tech and SaaS companies raise over $269M in funding, shares insights on how to use artificial intelligence to scale startups, digital innovation, and performance marketing. Improve your storytelling immediately with my  quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of , a short guide on crafting ABTs for all of your communications.  Read : How to Wield the Story Cycle System™ to...

info_outline
#523: Growing Revenue and Retention for Your SaaS Brand with Dan Balcauski show art #523: Growing Revenue and Retention for Your SaaS Brand with Dan Balcauski

Business of Story

Dan Balcauski, Founder & Chief Pricing Offer of Product Tranquility and host of the SaaS Scaling Secrets podcast, shares  that pricing isn't about finding the 'right number.” It’s about building a strategic system that determines WHO you charge, HOW you charge them, and how you communicate value. Most companies obsess over customer acquisition while ignoring the two other ways to grow: monetization and retention. Improve your storytelling immediately with my  quick online course to learn the agile narrative framework that all influential business communication is built...

info_outline
#522: The Five Essential Elements (the H.E.A.R.T.) of the Perfect Pitch With Ben Wiener show art #522: The Five Essential Elements (the H.E.A.R.T.) of the Perfect Pitch With Ben Wiener

Business of Story

Ben Wiener, Managing Partner of Jumpspeed Ventures and author of Fever Pitch: shares how to sell your vision, raise venture capital and launch your startup using storytelling. Improve your storytelling immediately with my  quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of , a short guide on crafting ABTs for all of your communications.  Read : How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

info_outline
#520: Your Story is Your Strategy with Renee Frojo show art #520: Your Story is Your Strategy with Renee Frojo

Business of Story

Improve your storytelling immediately with my  quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of , a short guide on crafting ABTs for all of your communications.  Read : How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

info_outline
#520: The Human Story in AI-Driven Sales with Gaurav Bhattacharya show art #520: The Human Story in AI-Driven Sales with Gaurav Bhattacharya

Business of Story

Gaurav Bhattacharya, CEO of Jeeva.ai…. Improve your storytelling immediately with my  quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of , a short guide on crafting ABTs for all of your communications.  Read : How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

info_outline
#519: How to Build Deeper Human Connections Online With Robin Nathaniel show art #519: How to Build Deeper Human Connections Online With Robin Nathaniel

Business of Story

Robin Nathaniel, author of Social Media SYNC, is a former hip-hop artist turned social media strategist who helps people connect online and through speaking by using AI tools that amplify your authentic voice. Improve your storytelling immediately with my  quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of , a short guide on crafting ABTs for all of your communications.  Read : How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

info_outline
#518: How to Catch Your Stories With Aaron Calafato show art #518: How to Catch Your Stories With Aaron Calafato

Business of Story

Aaron Calafato, Award-winning storyteller, Narrative Designer and Content Strategist and host of the 7 Minute Stories podcast, shows you how to catch your stories in the wild and make a bank of unforgettable tales you can use to grow your brand and your business. Improve your storytelling immediately with my  quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of , a short guide on crafting ABTs for all of your communications.  Read : How to Wield the Story Cycle System™ to Craft...

info_outline
#517: Where to Find The Right Audiences for Your Brand Stories With Rand Fishkin show art #517: Where to Find The Right Audiences for Your Brand Stories With Rand Fishkin

Business of Story

Rand Fishkin, Cofounder and CEO of SparkToro, shows you how to avoid the Google/Facebook duopoly to easily and honestly find your audience where they like to consume information and how they like to receive it to make your brand storytelling more impactful. Improve your storytelling immediately with my  quick online course.  Grab your copy of , a short guide on crafting ABTs for all of your communications.  Read : How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

info_outline
#516: Lincoln But Trump: Storytelling Similarities Between the Righteous and Riotous with Randy Olson show art #516: Lincoln But Trump: Storytelling Similarities Between the Righteous and Riotous with Randy Olson

Business of Story

Randy Olson, author of the new book, Lincoln BUT Trump: Narrative Metrics and Similarities Between Heroes and Villains, taking a page out of evolution, explores how humans select for the simplest, most problem/solution centric communications by comparing the storytelling techniques of Presidents Abraham Lincoln and Donald Trump. Improve your storytelling immediately with my  quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of , a short guide on crafting ABTs for all of your communications. ...

info_outline
#515: How to Build an Unforgettable Brand Using Neuroscience with Rande Vick show art #515: How to Build an Unforgettable Brand Using Neuroscience with Rande Vick

Business of Story

Rande Vick, Founder of the Vick Agency and author of the new book, NeuroBranding: The Brain-Based Method to Make Your Brand Unforgettable, reveals how to use neuroscience in your storytelling to make your brand unforgettable. . Improve your storytelling immediately with my  quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of , a short guide on crafting ABTs for all of your communications.  Read : How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. ...

info_outline
 
More Episodes

Cameron Day whose job title is “Mediocrity Repellant,” author of the Advertising Survival Guide trilogy, shares how to make your brand storytelling irresistible, sometimes even outlandish.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

≈Park