BOW 078: Brett Randell: Writing In A Woman’s World
The Business of Writing Podcast
Release Date: 11/10/2020
BOW 100: Rachel and Laura: So Long And Thanks For All The Fish
The Business of Writing Podcast
In This Episode: After 100 amazing episodes, we are stepping away from The Business of Writing Podcast to focus on exciting new ventures and partnerships. In the final episode of this first chapter, Laura and Rachel reveal why they’re making this decision, what we’re doing next, the biggest lessons we’ve learned along the way, and how you can make space for your business (and yourself) to evolve. Episode Highlights Why we’re stepping away from the BOW Podcast for a little while How to give yourself and your business space so you can evolve and...
info_outline
BOW 099: Adam Hunt: Comedic Conversion Writing
The Business of Writing Podcast
In This Episode: Adam Hunt is a TV Producer turned Copywriter who specializes in comedic copywriting. He says there’s an art to writing jokes that work for brands – and a science that makes sure the end result is on-brand, on-message and won’t get you cancelled. Adam brought together TV’s best comedy writers to form his White Label Comedy Hive-Mind. They, to help brands of all shapes and sizes entertain, engage and sell. Which, he says, was not as hard as it sounds, since they were all in the same branch of Starbucks complaining about the WiFi. He now...
info_outline
BOW 098: Laura Valenti: Project Management Mindset
The Business of Writing Podcast
In This Episode: So many of our listeners want to market themselves and build great platforms, we want to highlight the kind of person who can really make it happen. So today we are interviewing Laura Valenti, who is the genius behind many of the systems here at the Business of Writing. We could not have made this show without her. Laura is a creative and dynamic project manager and UX/UI designer freelance. Ever since she was young, Laura rejected the idea that having a job had to be exhausting so she simply decided to build her dream career. She spent 5 years...
info_outline
BOW 097: Finka Jerkovic: How To Love Your Business, Clients, and Offers
The Business of Writing Podcast
In This Episode: Finka Jerkovic is an author, international speaker, and coach. She consults with clients on their personal branding, leadership, sales, client experience and employee engagement. Finka believes when you bring authentic leadership and a mission-based mindset to business, you can achieve inner fulfillment, outer success and leave a transformational impact. Today we’re talking about how to “own” your offers and your business, as Finka share her strategies from selling from a place of love, instead of fear. Episode Highlights How to pull on the...
info_outline
BOW 096: Angie Colee: Permission To Kick Ass
The Business of Writing Podcast
In This Episode: Angie Colee is a heavily-tattooed rocker turned copywriter and entrepreneurial coach. She was one of our very first guests here on the show, and since then she’s made some incredible shifts in her business. She’s recently said goodbye to most of her client work to focus on her coaching, podcast, and writing a book – All supported by the incredible lessons she’s learned on her journey from cubicle copywriter to badass business owner. In that time she’s coached hundreds of creative freelancers through finding clients and confidently...
info_outline
BOW 095: Mayank and Prerna Malik: Scaling Your Biz While Working Less
The Business of Writing Podcast
In This Episode: Mayank and Prerna Malik are the founders of Content Bistro where they serve up wallet-wooing conversion copywriting services for creatives and seasoned-for-growth consulting for service providers. They’re also the creators of Profits on Tap ® and Momentum Mise-en-Place ® where they work closely with fellow service providers who want Sustainable Scale ™ for their businesses. They’ve worked with over 500 clients worldwide including some of the biggest and best names in the industry, such as Pat Flynn, Vanessa Lau, Amy Porterfield, Kerwin Rae,...
info_outline
BOW 094: Rachel and Laura: Building A Business That Lasts
The Business of Writing Podcast
In This Episode: Many industries today - especially online marketing - are so transient and based on “trends.” One thing we want to do here on this show is make sure we’re sharing lessons and insights that will stand the test of time. Stories to help you build a business without being worn out, stressed out, and ready to quit. Stuff that is sustainable and can help you build long-term growth. So today Laura and I want to share more about the evolution of our businesses over time, and the lessons we’ve learned that will help you build a business that’s...
info_outline
BOW 093: Ilise Benun: The Writer’s Money Mindset
The Business of Writing Podcast
In This Episode: Ilise Benun helps creative professionals bust through mental money blocks, to find better projects with bigger budgets. She’s a national speaker and author of 7 books, including "The Creative Professional's Guide to Money," and 3 online courses tailored to the needs of creative professionals. Since 2008, she has hosted the Marketing Mentor Podcast and her newest project is her role as “Business Coach” for the Savannah College of Art & Design. With over 30 years of experience, Ilise has a lot to teach about clearing the mental clutter,...
info_outline
BOW 092: Jacqueline Burns: Publishing Books That Sell Millions
The Business of Writing Podcast
In This Episode: Jacqueline Burns was commissioning editor at Random House and Editorial Director at HarperCollins. There she edited classics such as Men are from Mars; Women are from Venus, Who Moved My Cheese, Chicken Soup for the Soul, and Toddler Taming - all of which have sold millions of copies. She is the author of Write a Bestseller, and a bestselling series of successful books for Random House. Jacq has also ghostwritten a number of well-known titles, co-founded The London Writers Club, and is a literary agent for authors. Today we get her to spill the...
info_outline
BOW 091: Licia Morelli: How To Get Bad-ass Testimonials and Referrals
The Business of Writing Podcast
In This Episode: Every once in a while we have an interview that is so packed with value and actionable advice, that it could be a whole masterclass on it’s own! Our guest today really pulled out the good stuff for us in this interview. Licia Morelli is a copywriter, best-selling author and marketing consultant. Her writing has been featured in Vanity Fair, The Boston Globe, Publisher's Weekly, Elephant Journal, Johns Hopkins University Press and more. She is also a poet and prose writer, publishes children’s books, helps copywriters grow their...
info_outlineIn This Episode:
Our guest today sports a pretty impressive resume. Brett Randell is a sales copywriter, content strategist, and yogi-musician who works almost exclusively with female clients. Over the past 7 years, Brett has written content and copy for 4 TEDx Speakers with 3.5 million+ combined views, as well as dozens of leaders in the spaces of women's empowerment, entrepreneurship, diversity & inclusion, and more.
Brett has also supported Austin-based Storytelling for Entrepreneurs with content, copy, and social since 2011. Brett has also spoken on the topics of Storytelling and Diversity multiple times at Denver Startup Week, Storytelling intensives, and recently created productivity and remote leadership trainings for the Western Council of US Forestry leaders during Covid.
Outside of business, Brett has released 4 CDs, published poetry, traveled to 30+ countries, and performed music at yoga festivals around the world. He lives in Denver, CO and is working on his first fiction novel as a 2019-2021 Fellow for the Book Project at The Lighthouse Writers Workshop.
Episode Highlights
- Why Brett works almost exclusively with female clients
- How he learned to write in a woman’s voice
- The surprising fact Brett learned about the companies who thrived during COVID
- How Brett survived the “pandemic pivot” when he lost BOTH of his biggest clients
- His tactics for getting new clients FAST
- How to reactivate old client relationships to explore new work opportunities
- Why times of chaos are best times for copywriters and marketers
- How draws out the authentic stories his clients often have trouble sharing
- His advice for boosting your mental and physical health so you can do your best work
- Brett’s intense morning routine that he says is the main reason his life is so awesome
And plenty more along the way. Get the resources mentioned in this episode below.