Create Your Purposeful Marketing & Action Plan

In January 2019, I did a Facebook Live series inside our private Facebook Community called Plan Your Big 2019.  Over 5 days, I talked about simple steps you could take to do ensure you had your biggest year yet in business.

I’m bringing those videos out of the privacy of our group and onto the podcast for two big reasons:

1. Because each of these concepts I’ll be going over in the next 5 weeks are truly timeless.  It doesn’t matter what month or year it is...you can easily come back to these steps and get yourself re-focused and moving towards what you want in an intentional and productive way.
   
   
2. Because this is typically the time of year when we realize that life has just sorta “happened” over the past few months.  We’re far away from the days when our heads and hearts were in the juice of envisioning what we really wanted to create. Whether we find ourselves a few degrees off of the course we want to be on, completely off track, or maybe even totally clueless as to what the hell we even wanted all those months ago...this will be a universal reminder to reset.

Each of these episodes were made to be quick and actionable...so you can get what you need, put the concepts into action and see results!  

Quick little note...because these were done live, I’ll give you the head’s up that you’re gonna hear a little of of “real life” in the background...perhaps a bird chirping a bit, perhaps a little bit of wind as I’m walking...but I did the best I could to make those things as non-distracting as possible, because the concepts are so important!

ARE YOU READY FOR STRATEGIC COACHING?

If you realize, as you go through this series of shows that you are farther from your big goals than you want to be...or that you simply want to move more efficiently and effectively - and more joyfully - in the direction you want your business to go, then let’s see how I can help you as a coach and strategist.  I’ve opened up a few new spots for short term private coaching clients and am ready to help you. This could look like a 3 hour intensive to get you unstuck, a power day to get you fully charged to move ahead or even 12 weeks together to really jumpstart you into your vision...whatever it is you need, I’m here for you!  You can fill out a quick application to work with me at http://bizwomenrock.com/workwithkatie   

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CREATE YOUR PURPOSEFUL MARKETING & ACTION PLAN

Now you might be thinking, "Katie...we’re already 4 episodes into this series and we haven’t even talked about marketing yet!"

You’re right.

That’s because I believe in purposeful marketing, which means that we don’t even approach any sort of action plan until we’ve decided what we WANT. Because otherwise, we waste a bunch of time, energy and money on actions that may not even be ideal for us!

So today I’m talking about…

Creating Your Purposeful Marketing & Action Plan

This is a big one, girl...SO MUCH good stuff to cover!

I’m giving you 4 steps to go through to put together a purposeful marketing plan...and, yes...the fourth step is a brain dump on all the sexy marketing strategies you could ask for!  

Just a note that I left in a few of the questions that were asked on the Facebook Live originally because they answer questions you may have too!

The 4 steps to creating a purposeful marketing strategy are...

1. Low hanging fruit
2. Strategic partners
3. Where is your customer?
   1. Contests
      1. Podcasts
      2. Blogs
      3. Vlogs
      4. YouTube channel
   2. Content marketing
   3. Freebies - funnels
   4. Email marketing
   5. Direct mail
   6. Paid ads - Google Ads, Facebook Ads, Instagram Ads
   7. Speaking
   8. Sponsor events
   9. Testimonials and features
   10. Webinars
   11. Social media
4. Everything else

My best advice?  Choose one or two of these that fit best for your business design and go for it!  Marketing should be FUN!