#3: Lessons in Business Strategy and Innovation (with Rita McGrath, Best-Selling Author and Professor at Columbia Business School)
World's Greatest Business Thinkers
Release Date: 04/03/2024
#32: How to Solve Today’s Wicked Problems by the Most Influential Marketer of All Time (with Philip Kotler)
World's Greatest Business Thinkers
Today I’m joined by Philip Kotler, distinguished marketing author, consultant and professor, for an invaluable discussion on how to solve today’s wicked problems.
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#31: How to Anticipate the Future (with Vikram Mansharamani, Global Generalist)
World's Greatest Business Thinkers
Today I’m joined by Vikram Mansharamani, Global Generalist and Trend-Watcher, for a fascinating discussion on how to anticipate the future, manage risk, and spot opportunities.
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#30: How to Use Humour as Your Business Superpower (with Tom Fishburne, Marketoonist Creator and Keynote Speaker)
World's Greatest Business Thinkers
Today I’m joined by Tom Fishburne, Marketoonist Creator and Keynote Speaker, for a fascinating discussion on the power of humour in business and marketing.
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#29: How to Change the Business World with Cybernetics (with Dan Davies, Author and Former Economist)
World's Greatest Business Thinkers
Today I’m joined by Dan Davies, Author and Former Economist, for a fascinating discussion on how systems, algorithms and AI are changing the world around us.
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#28: How to Develop a Blindspotting Mindset (with Kirstin Ferguson, Author and Leadership Expert)
World's Greatest Business Thinkers
Today I’m joined by Kirstin Ferguson, Author and Leadership Expert, for a fascinating discussion on how to see what others miss.
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#27: Predicting Future Company Valuations (with Dan McCarthy, Associate Professor of Marketing at the Robert H Smith School of Business)
World's Greatest Business Thinkers
Today I’m joined by Dan McCarthy, Associate Professor of Marketing at the Robert H Smith School of Business, for a fascinating discussion on how customer-based corporate valuations can be used to predict the future.
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#26: How to Win on Purpose & Create Loyal Customers For Life (with Fred Reichheld, Bain Fellow and NY Times Best-Selling Author)
World's Greatest Business Thinkers
Today I’m joined by Fred Reichheld, Bain Fellow and NY Times Best-Selling Author, for a fascinating discussion on all things loyalty and CX.
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#25: How to Become an Entrepreneur (with Greg Fisher, Professor of Entrepreneurship at Kelley School of Business)
World's Greatest Business Thinkers
Today I’m joined by Greg Fisher, Professor of Entrepreneurship at Kelley School of Business, to discuss strategies and tips on how to become a successful entrepreneur.
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#24: How Brands Grow (with Jenni Romaniuk, Research Professor at Ehrenberg-Bass Institute)
World's Greatest Business Thinkers
Today I’m joined by Jenni Romaniuk, Research Professor at Ehrenberg-Bass Institute, for a hugely valuable discussion around evidence-based marketing and insights. Further links:
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#23: How to Create Mischief in the Advertising Industry (with Greg Hahn, Co-Founder & CCO of Mischief USA)
World's Greatest Business Thinkers
Today I’m joined by Greg Hahn, Co-Founder & CCO of Mischief USA, for an exciting discussion on how to build a brand admired around the world and how to create award-winning adverts.
info_outlineToday I’m joined by Rita McGrath, best-selling author, strategic advisor, and Professor at Columbia Business School, to discuss strategic thinking and innovation in highly uncertain environments.