Unless you reassure your customers ... - S14 - E04

How to be genuinely attractive in business? [These notes deserve to be tarted up - this won't be difficult to do] Paul shows Roger his way of keeping track of things he's meant to do. This episode is almost all about the business of testing, maintaining & repairing cars - and reassuring customers. Opel failed its annual health test (NCT) Fail faster Arsenal Football Club has recently failed faster Liverpool beat the team Roger supports Discussion about the Irish health check - including how you approach your doctor. NCT testers tell you dispassionately that you've failed Roger's car failed too. You hear how little of what the tester said Roger understood. You hear about Paul's interaction with the man who tested his car. Paul's No 1 tip: 'Do not run after a retreating tester". Roger praises the person to whom he next took his car - enlightenment & empowerment. Part 2 of the conversation is all about how a pilot reassured people on a plane. Reassuring the customer is a way of keeping the customer willing to buy: "It's alright, we can fix it. Servicing the boiler in Roger's house - my boiler is older that your's, said Roger. Roger needs a new computer, new car & new cameras. Depreciation reserve pot. Buying wine - not putting funds aside to pay value add