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What You Can Learn about Personal Branding from Donald Trump (S12 - E15)

Business Jazz

Release Date: 12/16/2020

An Ambush at Breakfast Will Solve a Problem Like Qatar—S16 E01 show art An Ambush at Breakfast Will Solve a Problem Like Qatar—S16 E01

Business Jazz

Paul and Roger return on the eve of the World Cup in Qatar. They discuss: -How to make the unattractive attractive -Why Cork should host a World Cup -Which companies didn't sponsor this episode

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Pre-season Test show art Pre-season Test

Business Jazz

This is a test. This is a test. Paul talks about playing magnificent golf in Scotland.

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We reframe ourselves out of existence - S15 - E08 show art We reframe ourselves out of existence - S15 - E08

Business Jazz

Paul and Roger fire themselves live on air.

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Driving Cows & staff to your Website     - S15 - E07 show art Driving Cows & staff to your Website - S15 - E07

Business Jazz

The question of microphone adaptors - that's the topic that begins this episode. One expert and one novice. "I am the lowest tech person" says Paul O'Mahony. Business Jazz podcast is not the best place for you to get digital connection advice.

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Faulty Towers Customer Service Pain in the house  - S15 - E06 show art Faulty Towers Customer Service Pain in the house - S15 - E06

Business Jazz

"To avoid a disaster" or "To gain additional success" - that's why Paul O'Mahony decides to record a back-up of this episode. You will hear Roger Overall report on the emergency customer service he received from Irish Water. A leak threatened to undermine his house - "there is a valuable business lesson here" Roger assures listeners.

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APPLE PROMISES THE EARTH.          -S15 - E05 show art APPLE PROMISES THE EARTH. -S15 - E05

Business Jazz

The big issue is customer service.

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Dirty Tricks to beat competitors.   - S15 - E04 show art Dirty Tricks to beat competitors. - S15 - E04

Business Jazz

Crystallised stone sugar (Borstplaat) - brown sugar - brown rice - these are the first things you hear about - as you tune into the ongoing conversation between Roger Overall & Paul O'Mahony.

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Learning branding from Manchester United - and other football clubs.         S15 - E03 show art Learning branding from Manchester United - and other football clubs. S15 - E03

Business Jazz

In this episode (recorded in Montenotte Hotel, Cork, Ireland) Paul O'Mahony & Roger Overall touch on what's happening in Ukraine. Quickly, the conversation shifts to Manchester United - and what happens when a company loses its CEO & loses its identity.

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Less Friction Makes More Love - S15 - E02 show art Less Friction Makes More Love - S15 - E02

Business Jazz

Seated upon a purple velvet throne and squeaky desk chair, we arrive without friction at a minimalist conclusion.

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Don't Hide from Tyrants - S15 - E01 show art Don't Hide from Tyrants - S15 - E01

Business Jazz

Roger Overall & Paul O'Mahony grapple with "Should you ignore current issues (like what's happening in Ukraine) when communicating about your business?"

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This is about : What we can learning about personal branding from Donald Trump. But we want to avoid law suitS - everything from now on is "OPINION ONLY". It's really important to stand for something - even if it's the antithesis of truth. (1) The DT brand is strong - messiah to one group - strong negative brand to others. (2) The Trump brand is attractive - has attracted huge attention How did Donald Trump achieve a strong, attractive brand? (3) The Trump brand is dynamic & agile Roger asserts : the Trump brand is static DT plays fast & loose with the truth ... shifts his stance ... is agile. Roger: We seem to agree that the Trump Brand is Both inflexible & flexible Listen to the whole episode to hear plenty more - including the view that the strong brand is about to collapse, implode ... How Trump built his brand: (1)Created his own reality - DT is a winner - and sticks to it consistently (2)Powerful communication skills - short, catchy memorable phrases (3) Simple language, easily understood - limited vocabulary, a common way (4) Set up his own broadcasting company - called Twitter (5) Made BIG HUGE statements - hyperbolic rhetoric (6) Teamwork - a strong team. The development of followers matters. Career development style - you're fired. You'll have to listen to the episode to absorb the other insights.