Strategy Shift Podcast: If You Fail to Communicate, You Fail: Strategic Messaging and Market Influence with Steven Vito
Strategy Shift
On this episode of The Strategy Shift, veteran media strategist and federal market expert Steven Vito joins us to unpack the five most common (and costly) communication omissions he sees in businesses of all sizes. From the myth that “we don’t need marketing” to the massive potential of overlooked audiences, Steven explains why failing to communicate is failing—period. Drawing from 30 years of experience—across VA leadership, Government Executive Media Group, and as the co-creator of Government Matters—Steven shares insights on the power of thought leadership, stakeholder...
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Strategy Shift Podcast: Vision First: Building Smarter Tech Strategies with Christina Holt
Strategy Shift
In this episode of the Shift Happens podcast, we sit down with Christina Holt—seasoned digital strategist and executive growth advisor—to unpack what it really takes for small business owners and SaaS founders to make smart, sustainable tech investments. From defining a clear future state to overcoming industry resistance, Christina shares decades of insights to help leaders avoid costly tech missteps and scale with confidence. If you're overwhelmed by tools or unsure where to start, this conversation offers a practical, visionary roadmap to drive real outcomes.
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Strategy Shift Podcast: Beyond Cold Emails: Scaling B2B Services with the PBD Growth Machine
Strategy Shift
In this episode, we sit down with Forrest Dombrow, founder of Profitable by Design and the architect behind the PBD Growth Machine. With over 20 years of experience, Forrest has helped hundreds of businesses—from scrappy startups to giants like Amazon and Google—scale through smarter, not louder, marketing. We dig into why outdated tactics like spray-and-pray cold emails are tanking your credibility, what’s changed with platforms like Google Ads and LinkedIn, and how to build a real growth engine that resonates with your actual audience.
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Strategy Shift Podcast: Insurance Mistakes That Could Sink Your Business with Butch Kriger
Strategy Shift
In this episode, we sit down with seasoned insurance pro Butch Kriger to uncover the real risks small business owners face when it comes to insurance—and why most don’t realize they’re exposed until it’s too late. From a contractor who lost $260K due to check fraud, to the rising threat of cyber and social engineering scams, Butch breaks down the high-stakes mistakes companies make and how to proactively avoid them. We dive into the importance of property coverage reviews, how positive pay could have saved a business, and why your broker could make or break your financial continuity....
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Strategy Shift Podcast: Custom Code & Castles: Lance Keene on Building Businesses and Stone Dreams
Strategy Shift
In this episode of Strategy Shift, hosts Adam Levin and Tom Freedman sit down with Lance Keene — founder of Keene Systems and a master of custom software development — to talk about the tech challenges facing small businesses and how tailored web applications can streamline operations and unlock growth. From humble spreadsheet beginnings to $200 million transformations, Lance shares stories from the field and breaks down why customization matters. Plus, we take a detour to the mountains of New Hampshire to hear about Lance’s off-grid, 25-year quest to build his dream medieval castle by...
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Strategy Shift Podcast: AI & Automation: The Future of IT with Matt Ruck
Strategy Shift
In Episode 3 of the Strategy Shift Podcast, Adam Levin and Tom Freedman talk with Matt Ruck, Founder & CEO of xop.ai, an automation and AI consultancy transforming IT services. Matt, formerly the CEO of designDATA, shares his expertise in building secure IT infrastructures and developing AI-powered solutions like self-help IT and HR chatbots that empower end-users to resolve issues independently. He discusses how AI and automation are reshaping IT services, enhancing knowledge management, and boosting business efficiency, while emphasizing the importance of implementing safe and...
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Strategy Shift Podcast: Building a Winning Team - Small Business Recruitment Strategies
Strategy Shift
In this episode, we dive deep into the unique challenges and strategies involved in hiring for small businesses. Our guests, Robyn Grable, Founder and CEO of Talents ASCEND, and Tobey Wyatt, Founder of Motherlode, share their insights on how small businesses can overcome the reactive hiring process and build a team that truly supports their long-term goals. From creating effective job descriptions to ensuring new hires align with your company’s vision, we explore the importance of strategic planning in recruitment. The conversation also touches on skills-based hiring, setting clear...
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Strategy Shift Podcast: Mastering Business Growth
Strategy Shift
Hosted by Adam Levin, co-founder of Information Experts, and Tom Freedman, founder of Defiant Enterprises, the Strategy Shift Podcast brings you in-depth conversations about the strategies that fuel successful business growth. Each episode dives into the world of entrepreneurship, offering practical advice and proven tactics to help businesses scale, innovate, and thrive in an ever-changing landscape. In this introductory episode, Adam and Tom discuss the challenges and rewards of growing up in entrepreneurial households, the realities of balancing strategy and execution, and the importance of...
info_outlineHosted by Adam Levin, co-founder of Information Experts, and Tom Freedman, founder of Defiant Enterprises, the Strategy Shift Podcast brings you in-depth conversations about the strategies that fuel successful business growth. Each episode dives into the world of entrepreneurship, offering practical advice and proven tactics to help businesses scale, innovate, and thrive in an ever-changing landscape.
In this introductory episode, Adam and Tom discuss the challenges and rewards of growing up in entrepreneurial households, the realities of balancing strategy and execution, and the importance of designing a business that aligns with your ideal life.
Whether you’re a small business owner, startup founder, or experienced entrepreneur, this podcast delivers essential tools for overcoming obstacles and transforming your vision into a legacy.
Tune in for expert interviews, real-world examples, and lessons that can guide your business towards smarter decision-making, streamlined operations, and long-term success. The Strategy Shift Podcast is your go-to resource for navigating the evolving business world and staying ahead of the competition.