Where Your Profits are Hiding (pt. 2)
Cash Flow Confidence
In this episode, I walk you through why your profit and loss statement doesn’t always match what’s in your bank account. We chat about things like timing differences with receivables and payables, big purchases, debt repayments, and owner distributions. I share tips on keeping enough cash in your business and paying yourself in a way that feels good and sustainable. My goal is to help you feel confident and clear about your cash flow, so you can make smart decisions and grow your business with peace of mind.
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When Should You Bring On a Fractional CFO?
Cash Flow Confidence
In this episode of Make Space for More, Melissa Swink and I dive into what it really takes to build a business that is not only profitable but also sustainable. I share my journey from corporate finance to launching my own firm, and the moment I realized most business owners do not actually struggle because of revenue. They struggle because of a lack of clarity. We talk about: The biggest financial blind spots entrepreneurs face What healthy cash flow actually looks like How strategic forecasting changes everything when you want to grow without burning out Team-building, smart hiring,...
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Where Your Profits are Hiding
Cash Flow Confidence
Ever feel like your business is profitable on paper but you’re still scrambling to pay the bills? You’re not imagining things - profit doesn’t always equal cash. In this episode of Cashflow Confidence, I’m breaking down two simple but powerful concepts every business owner needs to understand: accounts receivable (what’s owed to you) and accounts payable (what you owe others). You’ll learn: Why a profitable business can still feel cash-poor How overdue invoices quietly drain your bank account The stress of paying bills too early (and how to stop doing it) Practical steps to...
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The Overhead Trap
Cash Flow Confidence
This week, I’m walking you through the overhead section of your profit and loss statement. We’ll dig into what actually makes up those monthly expenses that keep your business running and how to spot the ones that might be sneaking profits right out the back door. Here’s what I cover: How to measure whether your marketing spend is actually working Why you need to keep a close eye on admin payroll The “fixed” costs that aren’t as harmless as they seem How to track one-time income or expenses so you’re seeing the real health of your business. Next up, we’ll break down...
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Are You Actually Keeping What You've Sold?
Cash Flow Confidence
In this episode, I walk you through the ins and outs of Cost of Goods Sold (COGS), breaking down what really counts as a direct cost in your business. I share how to spot which expenses belong in COGS, why it matters for both product and service businesses, and how to separate direct labor from admin costs. Together, we explore how to use these numbers to price smarter, manage costs, and focus on your most profitable offers. My goal is to help you feel confident making decisions that boost your cash flow and business health.
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When You Should Raise Your Prices
Cash Flow Confidence
In this episode, I break down how revenue really works and why it matters for your cash flow. I share how to know when it is time to raise your prices, especially if your team is at full capacity or your conversion rates are too high. I walk you through the key signs to watch for, how to raise your prices with confidence, and why this decision is about protecting your business, your team, and your long-term growth. You will walk away with clarity and practical steps to make smarter pricing decisions that support both your profit and your peace of mind.
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Why Your Profit Doesn't Match Your Bank Account
Cash Flow Confidence
In this episode of Cash Flow Confidence, I explain why your profit doesn’t always match your bank account. I break down the difference between profit on paper and real cash flow, highlight common causes of the gap like unpaid invoices, bills, owner distributions, and debt, and share practical tips to manage your money so you can actually pay yourself and feel confident about your finances.
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CPA or CFO....Why You Need Both
Cash Flow Confidence
In this episode, I share why having both an accountant and a CFO is so important for your business. I break down how accountants keep you compliant and handle your past finances, while a CFO helps you look ahead, plan for growth, and make confident decisions. I clear up common myths and explain how working with both roles empowers you to build wealth and create a business that truly serves your life. My goal is to help you feel supported, intentional, and excited about your financial future!
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What to Do When You Hate Your Business
Cash Flow Confidence
Feeling trapped in your own business? You’re not alone. In this episode, Shelby Ashley opens up about what to do when you start to resent the very business you built. She shares practical steps to help you reclaim control, rediscover joy, and redesign your operations so your business works for you-not the other way around. Listen in to learn how to: Recognize the signs of burnout and resentment Evaluate what’s draining your energy Delete, delegate, or redesign tasks to free up your time Create a sustainable plan for long-term success Whether you’re nearing burnout or just...
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What Does Success Mean?
Cash Flow Confidence
In this episode of "Cashflow Confidence," I explore why, as business owners, we can achieve impressive financial results yet still feel unfulfilled or burned out. I challenge the idea that success is defined solely by revenue and clean books, urging you to redefine success based on how you want to feel and the lifestyle you desire. I guide you to create a personal "scoreboard" of feelings and use it to shape your business decisions, emphasizing the importance of aligning growth with personal fulfillment rather than just financial metrics.
info_outlineIn this episode of Cash Flow Confidence, I break down why CFO-level advisory services are a game-changer for small business owners. You’ll learn the key differences between accountants, CPAs, and CFOs while accountants and CPAs focus on compliance and past performance, CFOs deliver forward-thinking, strategic insight. Through relatable analogies and personal stories, I highlight how a CFO can help you set realistic goals, make confident financial decisions, and overcome challenges with clarity. If you're ready to take control of your business finances and plan for long-term success, this episode is for you.