RP BESS: Marketing & Brand Strategy Consultant, future mayor?

With 20 years experience in promotions, marketing and brand management within the youth lifestyle market, R.P. has worked to generate brand awareness and expand sales at multiple levels of retail distribution while maintaining message consistency through managing multi-tier campaigns in retail marketing, social media, print, digital and broadcast media. From inception to execution, R.P. has collaborated with in-house art departments, freelance creative and/or managed agencies to accomplish company goals.

 

HIGHLIGHTS FROM THE SHOW:

• How social media effects big corporations bottom line.
• The importance of brands speaking to their audience.
• What its like to work in footwear, specifically in the skateboarding industry.
• Taking a trip down memory lane in the skateboarding industry.
• Marketing in a niche industry and what it takes.
• Earning your spot in corporate america without a college degree.
• Bootstrapping your own career.
• Transitioning to the outdoor industry.
• Sticking to something without giving up too early.
• How to market products by going with your gut.
• What it takes to create emotion with your customers.
• Why friends and relationships are the best part of what he does.
• Possibly running for MAYOR of Carlsbad.