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70. How NTL Industries Leverages Social Media to Achieve Growth

Machine Shop Mastery

Release Date: 01/15/2025

87. People and Technology: Building an Enduring Shop show art 87. People and Technology: Building an Enduring Shop

Machine Shop Mastery

When I think about the shops that inspire me most, it’s the ones that balance cutting-edge technology with a deep investment in people. That’s exactly why I loved sitting down with Steve and Eric Van Orden of Paramount Machine in Salt Lake City, Utah. Steve started Paramount back in 1995 with nothing more than a manual mill and a garage shop. Fast forward nearly three decades, and the company has grown into a 75-person operation with more than 30 machines, including palletized horizontals, multi-spindle lathes, and 5-axis mills. What impressed me most, though, wasn’t the...

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86. Using Business to Build People: Sam Thevanayagam’s Model for Manufacturing Leadership show art 86. Using Business to Build People: Sam Thevanayagam’s Model for Manufacturing Leadership

Machine Shop Mastery

When I think about inspiring stories of resilience and vision in the world of manufacturing, Sam Thevanayagam’s journey is one that stands out. In this episode of Machine Shop Mastery, I sit down with Sam, the founder of Parts Life Inc. and the leader behind Deval Lifecycle, to unpack his incredible path from Sri Lanka to Philadelphia, from downsizing his home to fund his dream, to acquiring a bankrupt business and transforming it into a thriving, mission-driven company employing nearly 200 people. What struck me most about Sam is not just his sharp business acumen or the bold risks he’s...

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85. Buying a Machine Shop for All the Right Reasons - Scott Bruneau from Delaware Metals show art 85. Buying a Machine Shop for All the Right Reasons - Scott Bruneau from Delaware Metals

Machine Shop Mastery

What happens when two people with a shared vision for community, craftsmanship, and legacy decide to take the leap into shop ownership? For Scott and his wife, the answer is Delaware Metals. In this inspiring conversation, Scott Bruneau shares how he and his wife purchased a decades-old, well-run machine shop—not as a quick flip, but as a long-term investment in American manufacturing, their team, and their community.  With over 20 years in the industry himself, Scott knew the road ahead would be demanding. But armed with a clear “why,” a strong culture-first mindset, and a...

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84. Facing Fears and Building an Emotionally Safe Workplace | Dana Gruber show art 84. Facing Fears and Building an Emotionally Safe Workplace | Dana Gruber

Machine Shop Mastery

What if the next frontier of manufacturing leadership isn’t on the shop floor—but in the hearts and minds of your people? In this episode of Machine Shop Mastery, Paul sits down with Dana Gruber, third-generation owner and president of ATCO Tool & Manufacturing. Dana didn’t grow up on the machines—she came from a career in cosmetology—but found herself drawn back into the family business with a mission that goes beyond precision parts: Creating an emotionally safe and psychologically aware workplace. From investing in cutting-edge technology like 3D metal printing to redefining...

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83. Crafting Success: Insights from Barry Walter Jr. on Company Culture show art 83. Crafting Success: Insights from Barry Walter Jr. on Company Culture

Machine Shop Mastery

In this episode of Machine Shop Mastery, I sat down with Barry Walter Jr., and I have to say—this one lit me up. Barry’s a machine shop leader who brings heart, humility, and a whole lot of wisdom to the mic. From rebuilding a multi-generational business to designing a culture where “shit flows uphill” (his words!), Barry has transformed a plumbing parts OEM into an 8-figure, high-mix/low-volume powerhouse with 37 team members, 15 CNC lathes, and a customer service model that makes his buyers the heroes. What struck me most is how intentional Barry is—not just with his machines or...

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82. Belief and Brotherhood with Kelly Denison show art 82. Belief and Brotherhood with Kelly Denison

Machine Shop Mastery

Every once in a while, I sit down with a guest who reminds me exactly why I started this podcast in the first place. That was the case with Kelly Denison, the second-generation owner of Continental Machine Company in Albuquerque, New Mexico. Kelly is the kind of leader who sees his machine shop not just as a business—but as a vehicle for opportunity, growth, and purpose. In our conversation, we talked about what it means to carry forward a legacy. Kelly’s dad bought the business in 2000, and by 2020, Kelly had earned his way into full ownership—not by entitlement, but by doing...

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81. Perseverance and Processes with Rhys Andersen show art 81. Perseverance and Processes with Rhys Andersen

Machine Shop Mastery

What would you do if your very first CNC machine didn’t even power on? For most people, that’s where the story would end. But for Rhys Andersen, it was just the beginning. In this episode, I sit down with one of the most determined shop owners I’ve ever interviewed. Rhys is the founder of Method Manufacturing in Austin, Texas — and his journey into precision machining is anything but conventional. From wildland firefighting to architecture school to a series of trial-by-fire business ventures, Rhys took the long road to building a thriving aerospace and defense machine shop. You’ll...

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80. 4x Your Money with Machine Shops with Mike Payne show art 80. 4x Your Money with Machine Shops with Mike Payne

Machine Shop Mastery

What if you could double—or even quadruple—the value of a machine shop within just 12 months of buying it? For Mike Payne, this isn’t a hypothetical. It’s a repeatable system he’s refined across five acquisitions (and counting).  In this episode of Machine Shop Mastery, Mike returns to the mic to break down exactly how he transforms tired shops into thriving, high-value operations—without starting from scratch. Mike walks us through his bolt-on acquisition strategy, sharing how he targets shops with legacy customers, retiring owners, and underutilized assets. But the real...

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79. The BTM Blueprint: Collaboration, Culture, and Growth show art 79. The BTM Blueprint: Collaboration, Culture, and Growth

Machine Shop Mastery

In this episode of Machine Shop Mastery, I sit down with Kyra Tillman, third-generation owner of BTM Industries. When Kyra returned to the family shop, she inherited more than just machines—she inherited decades of “this is how we’ve always done it.”  What she’s done since is nothing short of a transformation. With grit, grace, and a serious knack for finding and using resources, Kyra has turned a quiet, closed-door machine shop into a vibrant, collaborative, culture-driven powerhouse—one where growth and fun coexist, Nerf guns included. We dig deep into how she transitioned...

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78. The Power of Being Mission Driven - Court Durkalski of Truline Industries show art 78. The Power of Being Mission Driven - Court Durkalski of Truline Industries

Machine Shop Mastery

Most shop owners I talk to are focused on the usual things: keeping the machines humming, staying profitable, maybe planning for growth or succession. But what if the real unlock for your shop wasn’t more tech or tighter margins—but a completely different way of thinking about why your business exists in the first place? That’s what today’s episode is about. I sat down with Court Durkalski, CEO of Truline Industries, and honestly, this conversation hit me harder than most. Court runs a $23 million aerospace machining company with 120 employees—and they give away 10% of...

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More Episodes

Greg McArthur’s journey in manufacturing began as a child sweeping floors and cleaning mats in his father’s machine shop. Over the years, he gained hands-on experience, evolving from a lathe hand to a skilled CNC machinist, estimator, and engineer. Eventually, Greg took a bold leap, bidding on a machine sight unseen on eBay and figuring out how to transport and operate it—foreshadowing his entrepreneurial spirit.

In 2017, Greg founded NTL Industries in his garage while working a full-time job. By carefully building a financial foundation, he transitioned to renting a facility, leasing machines, and growing a team. 

Today, NTL Industries is a full-service CNC precision machining shop in Sterling Heights, MI, specializing in defense, aerospace, agriculture, and automation. The company has grown to 11 employees and is moving into a state-of-the-art, 13,000-square-foot facility that reflects its ambitious trajectory.

From the beginning, Greg recognized the power of social media as a cornerstone of NTL’s growth. He embraced platforms like LinkedIn to build a following, share exceptional work, and attract new clients. Greg’s mantra is clear: if you’re not promoting yourself every day, you’re missing opportunities. By leveraging social media as a free marketing tool, NTL has gained exposure, received RFQs, and established a reputation for excellence.

In this episode, Greg shares his story, insights on growing a machine shop, and advice for young entrepreneurs in manufacturing. Whether it’s navigating an economic downturn, diversifying into new markets, or overcoming challenges like labor shortages, Greg’s practical wisdom is a must-hear for anyone looking to grow their business.

You will want to hear this episode if you are interested in...

  • [1:01] Introducing Greg McArthur and NTL Industries 
  • [5:14] How Greg got into machining 
  • [11:25] Growing the business despite challenges
  • [19:13] How and why NTL Industries diversified
  • [22:54] Leveraging social media for growth 
  • [27:05] Growing into a 13,000 square foot facility
  • [28:47] How they purchase their machines
  • [31:37] What NTL’s hiring process looks like
  • [35:30] NTL’s growth trajectory 
  • [41:02] The challenges they’re overcoming 
  • [46:47] Meeting CMMC requirements
  • [50:05] Greg’s advice for young shops

Resources & People Mentioned

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Audio Production and Show Notes by - PODCAST FAST TRACK