70. How NTL Industries Leverages Social Media to Achieve Growth
Release Date: 01/15/2025
Machine Shop Mastery
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What if you could double—or even quadruple—the value of a machine shop within just 12 months of buying it? For Mike Payne, this isn’t a hypothetical. It’s a repeatable system he’s refined across five acquisitions (and counting). In this episode of Machine Shop Mastery, Mike returns to the mic to break down exactly how he transforms tired shops into thriving, high-value operations—without starting from scratch. Mike walks us through his bolt-on acquisition strategy, sharing how he targets shops with legacy customers, retiring owners, and underutilized assets. But the real...
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info_outlineGreg McArthur’s journey in manufacturing began as a child sweeping floors and cleaning mats in his father’s machine shop. Over the years, he gained hands-on experience, evolving from a lathe hand to a skilled CNC machinist, estimator, and engineer. Eventually, Greg took a bold leap, bidding on a machine sight unseen on eBay and figuring out how to transport and operate it—foreshadowing his entrepreneurial spirit.
In 2017, Greg founded NTL Industries in his garage while working a full-time job. By carefully building a financial foundation, he transitioned to renting a facility, leasing machines, and growing a team.
Today, NTL Industries is a full-service CNC precision machining shop in Sterling Heights, MI, specializing in defense, aerospace, agriculture, and automation. The company has grown to 11 employees and is moving into a state-of-the-art, 13,000-square-foot facility that reflects its ambitious trajectory.
From the beginning, Greg recognized the power of social media as a cornerstone of NTL’s growth. He embraced platforms like LinkedIn to build a following, share exceptional work, and attract new clients. Greg’s mantra is clear: if you’re not promoting yourself every day, you’re missing opportunities. By leveraging social media as a free marketing tool, NTL has gained exposure, received RFQs, and established a reputation for excellence.
In this episode, Greg shares his story, insights on growing a machine shop, and advice for young entrepreneurs in manufacturing. Whether it’s navigating an economic downturn, diversifying into new markets, or overcoming challenges like labor shortages, Greg’s practical wisdom is a must-hear for anyone looking to grow their business.
You will want to hear this episode if you are interested in...
- [1:01] Introducing Greg McArthur and NTL Industries
- [5:14] How Greg got into machining
- [11:25] Growing the business despite challenges
- [19:13] How and why NTL Industries diversified
- [22:54] Leveraging social media for growth
- [27:05] Growing into a 13,000 square foot facility
- [28:47] How they purchase their machines
- [31:37] What NTL’s hiring process looks like
- [35:30] NTL’s growth trajectory
- [41:02] The challenges they’re overcoming
- [46:47] Meeting CMMC requirements
- [50:05] Greg’s advice for young shops
Resources & People Mentioned
Connect with Greg McArthur
- NTL Industries
- Connect with Greg on LinkedIn
- [email protected]
- Twitter/X
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