77. Strategy & Execution Wins Customers - Matt Gawlik of 3D Graphite
Release Date: 04/23/2025
Machine Shop Mastery
Over the last decade, I’ve watched private equity surge into the machining world — and I’ve seen firsthand how often the short-term flip-in-five-years strategy ends up hurting shops, people, customers, and entire supply chains. While the capital can help, the incentives often drive decisions that weaken the very businesses PE firms acquire. But every now and then, someone comes along with a model that stops you in your tracks because it actually makes sense for our industry. That someone is Mark Hillenburg, co-founder of Collective Manufacturing Group, a company built on a...
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As a host, I’ve met hundreds of shop owners, but every once in a while, I meet someone whose story stops me in my tracks. Ty Haguewood, General Manager and CFO of Manufacturing Technologies, Inc. (MTI) and Stone Mather Designs (SMD), is one of those people. Ty didn’t grow up in manufacturing—he was a finance professional who took a random tour of a machine shop six years ago and walked out forever changed. What started as curiosity became a calling. Today, Ty helps lead two growing businesses north of Albuquerque, New Mexico—one serving precision aerospace customers and...
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When you’ve poured 46 years of your life into building a thriving precision machine shop—one that grew from a one-man garage to 50 employees, world-class equipment, and top-tier aerospace customers—you don’t expect it to end with burnout. In this deeply candid episode, I sit down with Cody Sisson, a lifelong machinist who built a remarkable business through decades of grit, innovation, and commitment to excellence—only to watch it collapse under the weight of exhaustion, health crises, and a perfect storm of setbacks. Cody opens up about the early days of his shop, the thrill of...
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In this powerful and deeply candid conversation, I sat down with Mark Heston, who first appeared on Episode 51 to share his story of buying and rebuilding an aerospace machine shop specializing in landing-gear components. At that time, the business was on an upward trajectory — improving culture, repricing work, and investing in growth. But behind the scenes, hidden challenges were forming that would ultimately lead to an unexpected and difficult ending. In this follow-up episode, Mark opens up about what happened next—the liquidity crisis, the missteps in financial due diligence, and the...
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I’ve admired John Saunders for a long time. Most of you probably know him as the force behind the NYC CNC YouTube channel, the Business of Machining podcast, and of course, Saunders Machine Works. John has been creating content, teaching, and inspiring machinists since long before it was “cool” to do so online. In fact, he’s one of the first people I think of when someone says they learned machining from YouTube. When we sat down for this conversation, I wanted to go deeper than the usual “how’d you get started” story. We talked about the real journey of moving from hobbyist to...
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When I think about the shops that inspire me most, it’s the ones that balance cutting-edge technology with a deep investment in people. That’s exactly why I loved sitting down with Steve and Eric Van Orden of Paramount Machine in Salt Lake City, Utah. Steve started Paramount back in 1995 with nothing more than a manual mill and a garage shop. Fast forward nearly three decades, and the company has grown into a 75-person operation with more than 30 machines, including palletized horizontals, multi-spindle lathes, and 5-axis mills. What impressed me most, though, wasn’t the...
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When I think about inspiring stories of resilience and vision in the world of manufacturing, Sam Thevanayagam’s journey is one that stands out. In this episode of Machine Shop Mastery, I sit down with Sam, the founder of Parts Life Inc. and the leader behind Deval Lifecycle, to unpack his incredible path from Sri Lanka to Philadelphia, from downsizing his home to fund his dream, to acquiring a bankrupt business and transforming it into a thriving, mission-driven company employing nearly 200 people. What struck me most about Sam is not just his sharp business acumen or the bold risks he’s...
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What happens when two people with a shared vision for community, craftsmanship, and legacy decide to take the leap into shop ownership? For Scott and his wife, the answer is Delaware Metals. In this inspiring conversation, Scott Bruneau shares how he and his wife purchased a decades-old, well-run machine shop—not as a quick flip, but as a long-term investment in American manufacturing, their team, and their community. With over 20 years in the industry himself, Scott knew the road ahead would be demanding. But armed with a clear “why,” a strong culture-first mindset, and a...
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What if the next frontier of manufacturing leadership isn’t on the shop floor—but in the hearts and minds of your people? In this episode of Machine Shop Mastery, Paul sits down with Dana Gruber, third-generation owner and president of ATCO Tool & Manufacturing. Dana didn’t grow up on the machines—she came from a career in cosmetology—but found herself drawn back into the family business with a mission that goes beyond precision parts: Creating an emotionally safe and psychologically aware workplace. From investing in cutting-edge technology like 3D metal printing to redefining...
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In this episode of Machine Shop Mastery, I sat down with Barry Walter Jr., and I have to say—this one lit me up. Barry’s a machine shop leader who brings heart, humility, and a whole lot of wisdom to the mic. From rebuilding a multi-generational business to designing a culture where “shit flows uphill” (his words!), Barry has transformed a plumbing parts OEM into an 8-figure, high-mix/low-volume powerhouse with 37 team members, 15 CNC lathes, and a customer service model that makes his buyers the heroes. What struck me most is how intentional Barry is—not just with his machines or...
info_outlineWhat happens when a serial entrepreneur with seven businesses under his belt decides to go all-in on graphite machining—and does it with some of the fastest, most precise equipment on the planet? You get Matt Gawlik, and in this episode of Machine Shop Mastery, he brings the heat. Host Paul Van Metre sits down with Matt to unpack a no-BS journey through business wins, failures, and the strategies that separate thriving shops from the ones barely hanging on.
From his early roots in a multi-generational manufacturing family to building 3D Graphite into a tightly focused, high-performing operation, Matt shares hard-won lessons about the value of specialization, the power of investing in elite equipment, and why systems—not micromanagement—should run your shop. His take on partnerships is equally honest: most are a sinking ship unless you go in with rock-solid agreements and aligned values.
But the real anchor of this episode is Matt’s perspective on sales. “Sales is the tip of the spear,” he says—and without a full pipeline, your business ends up serving the wrong customers and losing money in the process. He lays out how smart, honest marketing and brand clarity can unlock better-fit clients, smoother operations, and a more profitable shop.
If you’ve ever wondered what it really takes to level up your manufacturing business, this episode delivers straight talk, sharp insight, and more than a few mic-drop moments.
You will want to hear this episode if you are interested in...
- (0:09) Unlock hidden revenue: How CLA helps manufacturers grow profitably
- (1:24) Meet Matt Gawlik: Serial entrepreneur, niche expert, and straight shooter
- (3:46) From family business to seven ventures: Matt’s hard-won startup lessons
- (6:19) The truth about partnerships—and why most are doomed from the start
- (9:45) Why high-end equipment like Röders gave Matt a serious edge
- (17:33) How smart setups + elite machines = unbeatable profitability
- (21:52) The fast track to innovation: YouTube, tool reps, and expert help
- (23:24) Benchmark your shop: Why the Top Shop Survey is a no-brainer
- (25:18) Culture that performs: Grit, self-awareness, and emotional maturity
- (29:24) Sales is survival: Why most shops are stuck—and how to break free
- (34:19) Don’t do it all: Why niche focus is your most powerful strategy
- (37:32) Matt’s playbook for marketing a machine shop the smart way
- (43:26) Final takeaways: Systems, people, and the power of staying focused
- (46:54) Why you need to check out the MakingSparks podcast
Resources & People Mentioned
- Learn how to grow your top and bottom-line with CLA
- Know how your shop stacks up by taking the Top Shop Survey
- Angela Duckworth’s Grit Scale
- The Enneagram Types
- The Sales Bible
- Obviously Awesome
- Start with Why
Connect with Matt Gawlik
- Connect on LinkedIn
- 3D Graphite and Machining
Connect With Machine Shop Mastery
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Audio Production and Show Notes by - PODCAST FAST TRACK