#204: Changing the content creator economy - social tokens, NFTs and more.
Changing The Story with Lana Dingwall
Release Date: 04/18/2022
#216: Bringing your small business into web3
Changing The Story with Lana Dingwall
I believe that our education systems and how our society is structured traps us. We are taught to fit within a mold so that we are ‘employable’ and can hopefully find a job that allows us enough pay to live comfortably and gives us a few weeks off a year. Yet inflation is skyrocketing, the cost of living is outrageous and people feel disconnected from things that genuinely make them come alive. We need change. I know for many of you reading this, you feel that way too as entrepreneurship is about taking a step away from all of that. For...
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#215: Anticipation vs reality is never the same
Changing The Story with Lana Dingwall
Have you ever found yourself anxiously anticipating something? Maybe it’s small like a task you need to complete or maybe it’s a large goal that requires you to push big-time out of your comfort zone. No matter the gap between where you are now and where you want to be, anxiety, fear, doubt, all exist primarily in the anticipation of something- not the act of it. Why is that? It’s mostly because when we’re in the act of doing something we’re present and in action mode - which leaves little cognitive space for fear and anxiety to show up. This means that when we’re doing hard things...
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#214: Self sovereignty is connected to community care
Changing The Story with Lana Dingwall
If you’re on social media and work in the space of entrepreneurship and/or spirituality you’ve most likely heard the term self sovereign over the past few years. I wanted to dive a little deeper into what I feel it means and why it is directly connected to community care - because sometimes when I hear people use it, it just comes off as inherently selfish and not empowering at all. Self sovereignty and community care are highly interconnected. The more empowering and expansive a community is, the more sovereign you become. Why is this? It’s because they...
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#213: Becoming the person who accomplishes your wildest dreams
Changing The Story with Lana Dingwall
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#212: Crypto is more than money: web3 + you could change the world
Changing The Story with Lana Dingwall
I believe that our education systems and how our society is structured traps us. We are taught to fit within a mold so that we are ‘employable’ and can hopefully find a job that allows us enough pay to live comfortably and gives us a few weeks off a year. Yet inflation is skyrocketing, the cost of living is outrageous and people feel disconnected from things that genuinely make them come alive. We need change. I know for many of you reading this, you feel that way too as entrepreneurship is about taking a step away from all of that. For...
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#211: Stuck in the inbetween
Changing The Story with Lana Dingwall
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#210: Intro To The Fundamentals Of Web3
Changing The Story with Lana Dingwall
I am getting a lot of people in my dms saying they are very interested in learning more about web3 - blockchain - nfts - crypto, but have no idea where to start. They are telling me they grasp that there is potential in this emerging space but truly do not understand most of it. If you fall into this category, that is totally okay and let me tell you why. You do not need to understand on a fundamental level how this technology works, you only need to know how to use it. Most of you are probably reading this email on your phone. If you listen to my podcast or follow me online,...
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#209: NFTS on Instagram and other web3 things coming
Changing The Story with Lana Dingwall
A few weeks ago IG announced it was beta testing integrating NFTs onto its platform and so far things are going well. Youtube, Meta (aka facebook), Amazon, Shopify, Stripe and other content hosting platforms and commerce based businesses now officially all have web3 teams who are using, building, and integrating blockchain technology. What the heck does this mean?! It means that many of the platforms, applications and tools we use in our businesses are taking web3 seriously - which means that we should too. This doesn’t mean drop everything and...
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#208:There is no future ‘you’…
Changing The Story with Lana Dingwall
It is very common for us to view ourselves as 3 separate people. There is our past self, our current self, and our future self. The reality though is there is only one us. This isn’t to say we stay the same, we know we are constantly changing. What I mean though, is that without changing something today, nothing will change in the future - except that time itself has passed. Sometimes by thinking our future self will somehow be more equipped, more motivated, more responsible than our current, self tricks us into forgetting who we are right now has to make the shifts...
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#207: You Are Not In a Race.
Changing The Story with Lana Dingwall
Many of us can feel as though we’re in a race to reach ‘the finish line’ in our business and lives. We look to those around us to determine if we’re ahead or behind and this can create a sense of urgency. The reality is that we aren’t actually in a race, we will most likely never feel like we ‘crossed the finish line’ and we aren’t competing with anyone either. When this feeling is used in a healthy way to motivate us it can be motivating, however many of us use it to stress ourselves out. There are so many different ways to build out and get to where...
info_outlineWhat if you could build out your content and business in a way that rewarded you AND your audience economically? With blockchain technology you can.
Technology has always had a huge impact on how businesses interacted with their audiences. Email, social media, youtube etc have all shifted the relationship between us and our customers over the last 15 years. Believe it or not, there was a time when people did not understand why they would need a website, or email address and why they would interact with their customers in that way.
Social tokens and NFTs could bring about a new shift in how we create and build our business. In 5 years it’s possible that they will be as common as email. NFTs can be used as coupons, tickets to VIP events, a membership pass to your community and more. Social tokens can be used to ‘cash in’ on certain things only available to holders (think mid way and how you would win tokens and cash them in for a prize), used to vote on what cities you host events in, what topics they want to learn about, or used to get 1 on 1 time with you, etc. There are new and creative ways of engaging with our audience emerging through blockchain technology that allows us to build wealth and create income AND can allow our audience to do the same (they can buy and sell your nft as an example).
I dive deeper into this topic this week on the podcast.
If you’ve been wanting to shake up how you currently offer some of your services or products and have an interest in learning more about web3, this could be a fun way to learn.
Artists, musicians, content creators and all sorts of creators are building with web3 tools (aka blockchain) to create new markets, offers and ways of relating with their audiences.
As always, there's no rush for you to learn more about this space. I want to keep dropping information here and there as I do believe it's really interesting with a lot of potential for us entrepreneurs and creators.
If you have any questions after listening to the podcast or want more resources hit reply and I’d be happy to help.
Remember that you’re doing a better job than you’re giving yourself credit for.
Chat with you next week!
Lana
If you enjoy these conversations, check out The Lighthouse Collective. It’s a community for socially and spiritually conscious entrepreneurs building a better world together. We talk about topics like this in even more interactive and supportive ways.
If you are interested in working 1-on-1 with me to help grow your business, I would love to connect with you on a free coaching call here. Learn more about my coaching services here