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Why Your Website Probably Sucks

The Chefpreneur Podcast

Release Date: 04/28/2021

The Chefpreneur Show 02-08-23 show art The Chefpreneur Show 02-08-23

The Chefpreneur Podcast

👉🏻 Want us to show you how to build a World-Class Personal Chef Brand?  Visit: The Chefpreneur Show will help you make the most of your culinary business, from marketing and promotion to business finance and beyond. Whether you’re just starting out or have been in the industry for years, we have something for everyone. Tune in, join the conversation and take your business to the next level! What We do, Why We Do It. We’ll help you take the guesswork out of building a world-class personal chef business. With the Chefpreneur Method, you can confidently create your brand, website,...

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The Chefpreneur Show 02-01-23 show art The Chefpreneur Show 02-01-23

The Chefpreneur Podcast

👉🏻 Want us to show you how to build a World-Class Personal Chef Brand?  Visit: The Chefpreneur Show will help you make the most of your culinary business, from marketing and promotion to business finance and beyond. Whether you’re just starting out or have been in the industry for years, we have something for everyone. Tune in, join the conversation and take your business to the next level! What We do, Why We Do It. We’ll help you take the guesswork out of building a world-class personal chef business. With the Chefpreneur Method, you can confidently create your brand, website,...

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The Chefpreneur Show 01-25-23 show art The Chefpreneur Show 01-25-23

The Chefpreneur Podcast

👉🏻 Want us to show you how build a World-Class Personal Chef Brand?  Visit: The Chefpreneur Show will help you make the most of your culinary business, from marketing and promotion to business finance and beyond. Whether you’re just starting out or have been in the industry for years, we have something for everyone. Tune in, join the conversation and take your business to the next level! What We do, Why We Do It. We’ll help you take the guesswork out of building a world-class personal chef business. With the Chefpreneur Method, you can confidently create your brand, website,...

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The Chefpreneur Show 01-18-23 show art The Chefpreneur Show 01-18-23

The Chefpreneur Podcast

👉🏻 Want us to show you how build a World-Class Personal Chef Brand?  Visit:   The Chefpreneur Show will help you make the most of your culinary business, from marketing and promotion to business finance and beyond. Whether you’re just starting out or have been in the industry for years, we have something for everyone. Tune in, join the conversation and take your business to the next level! What We do, Why We Do It. We’ll help you take the guesswork out of building a world-class personal chef business. With the Chefpreneur Method, you can confidently create your brand,...

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The Fastest Way to Find Your First Client show art The Fastest Way to Find Your First Client

The Chefpreneur Podcast

This week’s episode is all about finding clients for your personal chef business. Whether you have a year of experience or 20 years, this is a must-listen for any of my chefpreneurs out there or anyone who wants to get started in the personal chef industry. What I share with you in this episode are the tips and tricks that got my business to where it is today, on track to make a million dollars this year alone.    Listen in for a guide on the fastest way to get your first client and dive into the chefpreneur industry so you can start building up that success today!   Join our...

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What is the 80/20 Rule? show art What is the 80/20 Rule?

The Chefpreneur Podcast

As a Chefprenuer, people often think that my job is 100% about the food. They think that if the food is amazing, the clients will enjoy it and want to book me again for another meal. Though the quality of the food is important, it’s actually only about 20% of what makes my clients more than happy to book me again or recommend me to a friend.    So, what is that other 80%? What could possibly be more important than the food I make?  In this episode, I’m going to teach you the 80/20 rule, where 20% of your service is focused on the food, and the other 80% is focused on your...

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Is Branding Important? show art Is Branding Important?

The Chefpreneur Podcast

When we think of branding for a business, we often think of logos, colors and images that make our company unique and appeal to potential clients. All of these aspects are important, but there is so much more to branding than these visual and physical pieces. In order to really connect with your clients, you have to understand your message and what makes your business stand out from the rest.  In this episode, I wanted to do a deep dive into what branding is and why it plays such a vital role in the success of your business. This episode is a can’t miss, especially for my fellow...

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You're Getting Paid, Sometimes It's Delayed show art You're Getting Paid, Sometimes It's Delayed

The Chefpreneur Podcast

One of the hardest things about transitioning from a traditional job to being a Chefpreneur is losing the consistency of a paycheck for the unknown of making something that may not reap immediate rewards. So in this episode, I address how that change can be disheartening but how it ultimately will work out in your favor. I encourage you to continue to hustle and grind, and I promise you'll feel the gratification of creating something that will continue to reward your hard work! Join our FREE Facebook Group - The Chefpreneur Movement for awesome insights with our fellow Chefpreneurs! Listen to...

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Paid for Value, Not Time show art Paid for Value, Not Time

The Chefpreneur Podcast

In this episode, I talk about different things that can add value to your business beyond your cooking ability. Surprisingly, there’s more to running a personal chef business than just making delicious food!    I'll be talking about optimizing ordering and booking processes, understanding and catering to your customers, adopting the right mindset for being a personal chef, and some examples from my own business. I hope that this episode will help you think through ways you can make your business more attractive and appealing to your clients. Join our FREE Facebook Group - The...

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Blazing Your Own Trail with Jordan Mendoza show art Blazing Your Own Trail with Jordan Mendoza

The Chefpreneur Podcast

In this episode, I am excited to be joined by ​​a good friend of mine, Jordan Mendoza, the CEO and founder of Blaze Your Own Trail Consulting, and also a fellow podcaster! Jordan’s company works to create high impact sales and marketing strategies to help businesses generate leads and grow with success. His long experience with entrepreneurship allows him to have a deeper understanding of the connections we have with our clients and customers as business owners.    Jordan’s entrepreneurial journey takes him from working a regular 9 to 5 to get by while trying to start a...

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I want to enlighten you on what I've learned about website building, and really about how the messaging and the entire aesthetics are very, very important to your website.

 

Most of you that have a website, you’re probably really focused on your story and on all those food pictures. Unfortunately, no one really cares. Your website visitors don’t really care about all of that. Most people that are looking at a website are trying to find or figure something out. So it’s important to lay out all the important things for you now so you don’t waste their time!

 

So I'm going to give you three simple things that your website should have, especially on its landing page or homepage!

  1. It needs to state clearly what it is that you offer and do.

 

When people go to your website, they're literally going to give you five to seven seconds to figure out what you have to offer. You need to portray what it is that you offer. If you do keto recipes or do personal chef services, it should explicitly say and show in your tagline.

 

  1. Show how you’re going to portray the way you will benefit their life through a photo. 

 

So again, going back to the keto-friendly personal chef. If someone is on your website, it should be like looking in the mirror, seeing something that they want to happen in their life from your website. So it resonates very fast in the person's brain - hey, I want to be that person in the picture.

  1. Your website needs to portray how to get in contact with you and how to get your services

 

Create that one big button on your website that says “Contact”. It is called CTA or also known as a “call to action”.You need a big call to action right underneath your tagline. So people know how to do business with you. 

 

The whole purpose of your website is to actually take people that are looking for services, turn them into leads, and then turn them into paying customers. 


Something to keep in mind: “If you confuse your customers, you'll lose your customers.” - 

 

Listen to this week’s podcast to learn more, but please send any questions you have to [email protected]

 

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Subscribe to our YouTube Channel by clicking this link: http://bit.ly/iamchefpreneur_youtube and don’t forget to turn on the notifications to gain access to more great content!

 

Also...make sure you join The Chefpreneur Movement Facebook Group to be part of the discussion at http://bit.ly/chefpreneur-movement-group and this is a good start in surrounding yourself with the right people in starting the business and interact with like-minded chefs who are on a mission to break free from their kitchen job and build their own empire! 

 

Lastly, we are bringing back our Chefpreneur Mastermind Retreat in January 2022. This is literally a retreat designed to give you a step-by-step action plan and the most amazing inner circle community.  Meeting other chefs that are literally become, family. Where we will mentor and guide you step by step in starting, running, and growing a six-figure personal chef business!

For more information or if you want to schedule a call with me, just text RETREAT to 619-304-6496. We'd love to just connect with you and talk more about the details on how you can join us in Orlando in January 2022!

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We are motivating, educating, and inspiring chefs to take a stand for their Personal Freedom by breaking the Chains of a Kitchen Job and building their own Personal Chef Business.

 

The future is yours… put it into your own hands!