Dependable
The Chemistry of Engagement
We chat about why dependability is so important to today's consumer with Julie Cole, Co-Founder and Senior Director of Public Relations at Mabel's Labels.
info_outline
Responsive
The Chemistry of Engagement
We seek to understand what it means to be a highly responsive organization with Rob Daintree, Director of Marketing Communications at WestJet.
info_outline
Respectful
The Chemistry of Engagement
We explore the role of respect in the brand-customer relationship with Jason Anderson, SVP, Brand, Marketing & Communications at Cadillac Fairview.
info_outline
Honest
The Chemistry of Engagement
We talk about the need for honest and transparent marketing from brands with the courageous Erica Ehm, Founder of YMC.ca.
info_outline
Distinct
The Chemistry of Engagement
We break down why certain brands feel distinct to consumers with Chris Kneeland, Co-Founder and CEO of Cult Collective.
info_outline
Involved
The Chemistry of Engagement
We delve into the need for sincere corporate social responsibility with Paul Klein, Founder and CEO of Impakt.
info_outline
Relatable
The Chemistry of Engagement
We dive into the impact of relatability with the Godfather of Influence, Dr. Robert Cialdini.
info_outline
Joyful
The Chemistry of Engagement
We chat about the emotion of joy and why people seek it out with Elizabeth Dunn, happiness researcher and professor at University of British Columbia.
info_outline
Predictable
The Chemistry of Engagement
We discuss the power of predictability with Alex Bodman, VP, Global Executive Creative Director at Spotify.
info_outline
Principled
The Chemistry of Engagement
We explore what being a principled brand means with Emilie Pageau-Bisson, Director of Brand Marketing at Pomeroy Lodging.
info_outlineWe talk about the importance of simplicity with Leidy Klotz, author of Subtract: The Untapped Science of Less.