Dependable
The Chemistry of Engagement
We chat about why dependability is so important to today's consumer with Julie Cole, Co-Founder and Senior Director of Public Relations at Mabel's Labels.
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Responsive
The Chemistry of Engagement
We seek to understand what it means to be a highly responsive organization with Rob Daintree, Director of Marketing Communications at WestJet.
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Respectful
The Chemistry of Engagement
We explore the role of respect in the brand-customer relationship with Jason Anderson, SVP, Brand, Marketing & Communications at Cadillac Fairview.
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Honest
The Chemistry of Engagement
We talk about the need for honest and transparent marketing from brands with the courageous Erica Ehm, Founder of YMC.ca.
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Distinct
The Chemistry of Engagement
We break down why certain brands feel distinct to consumers with Chris Kneeland, Co-Founder and CEO of Cult Collective.
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Involved
The Chemistry of Engagement
We delve into the need for sincere corporate social responsibility with Paul Klein, Founder and CEO of Impakt.
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Relatable
The Chemistry of Engagement
We dive into the impact of relatability with the Godfather of Influence, Dr. Robert Cialdini.
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Joyful
The Chemistry of Engagement
We chat about the emotion of joy and why people seek it out with Elizabeth Dunn, happiness researcher and professor at University of British Columbia.
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Predictable
The Chemistry of Engagement
We discuss the power of predictability with Alex Bodman, VP, Global Executive Creative Director at Spotify.
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Principled
The Chemistry of Engagement
We explore what being a principled brand means with Emilie Pageau-Bisson, Director of Brand Marketing at Pomeroy Lodging.
info_outlineWe discuss the effects of empathy with David Pizarro, Professor of Psychology at Cornell University.