263 Creative Marketing Unleashed and iOS 17's Impact on Podcasting
Release Date: 03/05/2024
274 Legacy Audiences, New Audiences, and Podcasting Challenges
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A whole lot of discussion about Podcasting 2.0. It's almost the whole episode! Switching ownership of a show once producer has passed away, Alex Cooper from Call Her Daddy at the Olympics, some musings about those giant multi-million dollar podcasting deals, and stats, geographic and user agent download stats Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email [email protected], call 412-573-1934 or leave us a message on ! We'd love to hear from you! SIGN UP FOR OUR NEWSLETTER ! Quick Episode Summary (2:24) PROMO 1: The Story Pilgrim...
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273 Analyzing Our Podcast’s First Year Performance on YouTube and Podcast App Updates
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Thoughts on the complete rewrite of Overcast, what's new for Apple Podcasts iOS 18, talking about Overlap and Twinbox, why can't podcast engagement and feedback all be in one place? One year stats of an audio podcast on YouTube Music, plus geographic and user agent download numbers. Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email [email protected], call 412-573-1934 or leave us a message on ! We'd love to hear from you! SIGN UP FOR OUR NEWSLETTER ! Quick Episode Summary (2:59) PROMO 1: She Thrives (3:48) Rob and Elsie conversation...
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272 Restarting Your Podcast, Updating Your Podcast and YouTube Podcasts Strategies
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Spotify for podcasters now has comments; something we were not prepared for regarding AI & older tech blogs; what if you've podfaded because - life - and now you're ready to start back up again. What to do? More YouTube and video podcasting strategy; the Podcast Host's 2024 Podcaster Gear Survey! Stats, mean and median numbers and oh so much more Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email [email protected], call 412-573-1934 or leave us a message on ! We'd love to hear from you! Quick Episode Summary (4:21) PROMO 1: Video...
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271 What's The Best Podcast Episode Length? And Restrictions For Podcasting CNN Content
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What you need to know if you want to cover politics using clips from CNN! Yes, google podcasts is going away, and what impact will it have on your podcast; Spotify and transcripts; How to make sure that the transcript that you uploaded shows up on Apple Podcasts; How do you get the stats we cover on each episode to reference? We cover it for you! Stats! Discussing the length of the top 200 episodes in Apple Podcasts and what that tells us about the "right" episode length. Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email...
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270 WWDC Highlights Through Podcasting Lens, Apple Intelligence, and Podcast Economics
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All the podcast-centric WWDC announcements including Apple Intelligence and being able to record phone calls; should you scheduled 3 podcast episodes to go out at the same time? Questions about Libsyn supporting video and where it goes; breaking down how many downloads per episode you need to start monetizing with Libsyn; how much podcast production costs; geographic and user agent download numbers plus May's average CPM numbers from Libsyn Ads. Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email [email protected], call 412-573-1934 or...
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269 Can You Be on YouTube Music and Not YouTube? And Thoughts on Section 230
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Integration with YouTube's podcast API, the latest Castro app update; what is happening with my downloads stats? How to find out what is up when you see those ups and downs; real time news about Gaana; talking about what's up with section 230; answering more questions about YouTube and podcasts; clean vs explicit; formatting your podcast shownotes; another mean and median download update! Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email [email protected], call 412-573-1934 or leave us a message on ! We'd love to hear from you! SIGN UP...
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268 How To Get Featured on Apple Podcasts Plus Mean and Median Numbers Are Back!
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If you want to be promoted by Apple Podcasts, we break it down for you! This is a must listen! Thoughts on the Apple's iPad event, from that crushing ad to the key updates to the iPad line. Apple Podcasts widget update on iOS 17.5; discussing the Q1 2024 Podcast Advertising benchmark Report from Magellan; What's a good podcast completion rate? The IAB released their 2023 US Podcast Revenue and growth projections plus, mean and median download numbers are back. Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email [email protected], call...
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267 Re-certified for IAB metrics V2.1 and Ways To Name and Number Your Episodes
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Re-certified for IAB metrics to V2.1, discussing the State of Podcast Agencies, talk about the best naming conventions, the power of shout-outs and how to make Apple Podcasts better. Plus, stats, the lastest geographic and user agent download data, and updated Podcast Advertising Rates. Also, featuring all kinds of awesome audio feedback from you. Big love to those that did send that audio feedback ❤ Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email [email protected], call 412-573-1934 or leave us a message on ! We'd love to hear from...
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266 iOS 18 Notes App Rumors, Podcasting Gear Talk and the Future of Podcast Success Measurement
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Takeaways from NAB in Las Vegas. What if your feed is capped? Or is it? We've got answers. New audio-centric social media platform, Air Chat. Is CPM the problem in podcasting? A bit about the Shure MoveMic and the updated MV7+. Some great updates to the Notes App on iOS 18 (allegedly). Insight on what it takes to crack the top 10 in a category on Apple Podcasts upon launch! 👀 Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email [email protected], call 412-573-1934 or leave us a message on ! We'd love to hear from you! SIGN UP FOR OUR...
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265 Apple Podcasts Search Update, Marketing Your Podcast With Transcripts Plus Podcast Data And Trends
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No more Google Podcasts? George Carlin's estate reaches settlement after AI Podcast, marketing your episodes with Apple Podcasts and the new transcripts feature! Two soapboxes 👀 Rob on Bill Maher refusing to stop the smoke for Steve-O, and Elsie's, on marketers and the misleading headlines! Big ups to Ashley Carman for her piece on some of the biggie podcasts using app game marketing, discussing The Infinite Dial 2024, and March's downloads stats! User agent and geographic! 👀 Sign up for this event featuring the YouTube Podcasting Team with Libsyn! All about YouTube + RSS + Podcasting!...
info_outlineWe cover the release of IAB Podcast Metrics V2.2 for public comment; using community volunteers for human-assisted transcripts and addressing common transcription questions; Elsie's thoughts on the risks of "magically replying" on social media; Rob's take on the potential impact of iOS 17 and Q1 ad changes; effective podcast marketing tactics ranging from vinyl-wrapped cars to Overcast ads and guerrilla approaches; how programmatic ads can provide modest but meaningful income; a discussion of the Edison Research Share of Ear Report; and a look at podcast stats, geographic and user agent data. With insights on metrics, marketing, monetization, industry trends and more, this episode has something for podcasters at every level!
Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email [email protected], call 412-573-1934 or leave us a message on Speakpipe! We'd love to hear from you!
SIGN UP FOR OUR NEWSLETTER HERE!
Quick Episode Summary- (2:24) PROMO 1: The Mandalore
- (3:22) Rob and Elsie conversation
- How about them Chiefs? And Rob is back
- (9:43) The IAB Podcast Metrics V2.2 is now available for public comments.
- (11:27) The influence of podcast hosts! A report
- (17:25) Jay on podcast transcripts - audio feedback
- (25:39) Follow up on opting out of podcast transcripts
- (33:02) Magic Reply and Elsie's soapbox about its impact on social media interaction
- (39:39) Rob shares the impact and what he calls "the perfect storm" of iOS 17 + Q1 + programmatic ads
- (43:24) PROMO 2: Everyone Is Moving To Berlin
- (45:05) Marketing: social?
- (49:21) Marketing: Overcast ads
- (54:24) The impact of the programmatic Paul audio feedback
- (58:24) Guerrilla marketing tactics and vinyl on your vehicle! Darren audio feedback
- (1:05:28) Edison Research's Quarterly Share of Ear Report with interesting results on podcast listening in urban vs rural areas
- (1:08:08) PROMO 3: The Strokecast about Voice Over
- (1:08:53) Stats: geographic and user agent
- (1:13:49) Where have we been and where are we going?
- PROMO 1: The Mandalore Podcast
- PROMO 2: Everyone is Moving To Berlin
- PROMO 3: The Strokecast Voice Over
- Jay from the Best of The Left
- Paul from the Fighting Through WW2 Podcast
- Darren from Weird Darkness
Thank you to Nick from MicMe for our awesome intro!
Podcasting Articles and Links mentioned by Rob and Elsie
- Leave us voice feedback!
- IAB Tech Lab
- A New Era of Influence presentation
- How do Apple Podcasts Transcriptions work? All your questions answered
- podCast411 - Learn about Podcasters and Podcasting News: The Perfect Storm - iOS 17 and Q1
- Edison: Radio Has Its Biggest Hold Outside The Big Cities Where Podcasting Is Making Inroads. | Story | insideradio.com
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