Libsyn Directory

259 The Growth of Podcast Advertising And Podcast Marketing Real Talk

Release Date: 01/09/2024

274 Legacy Audiences, New Audiences, and Podcasting Challenges

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A whole lot of discussion about Podcasting 2.0. It's almost the whole episode! Switching ownership of a show once producer has passed away, Alex Cooper from Call Her Daddy at the Olympics, some musings about those giant multi-million dollar podcasting deals, and stats, geographic and user agent download stats Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email [email protected], call 412-573-1934 or leave us a message on ! We'd love to hear from you! SIGN UP FOR OUR NEWSLETTER ! Quick Episode Summary (2:24) PROMO 1: The Story Pilgrim...

273 Analyzing Our Podcast’s First Year Performance on YouTube and Podcast App Updates

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Thoughts on the complete rewrite of Overcast, what's new for Apple Podcasts iOS 18, talking about Overlap and Twinbox, why can't podcast engagement and feedback all be in one place? One year stats of an audio podcast on YouTube Music, plus geographic and user agent download numbers. Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email [email protected], call 412-573-1934 or leave us a message on ! We'd love to hear from you! SIGN UP FOR OUR NEWSLETTER ! Quick Episode Summary (2:59) PROMO 1: She Thrives (3:48) Rob and Elsie conversation...

272 Restarting Your Podcast, Updating Your Podcast and YouTube Podcasts Strategies

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Spotify for podcasters now has comments; something we were not prepared for regarding AI & older tech blogs; what if you've podfaded because - life - and now you're ready to start back up again. What to do? More YouTube and video podcasting strategy; the Podcast Host's 2024 Podcaster Gear Survey! Stats, mean and median numbers and oh so much more Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email [email protected], call 412-573-1934 or leave us a message on ! We'd love to hear from you! Quick Episode Summary (4:21) PROMO 1: Video...

271 What's The Best Podcast Episode Length? And Restrictions For Podcasting CNN Content

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What you need to know if you want to cover politics using clips from CNN! Yes, google podcasts is going away, and what impact will it have on your podcast; Spotify and transcripts; How to make sure that the transcript that you uploaded shows up on Apple Podcasts; How do you get the stats we cover on each episode to reference? We cover it for you! Stats! Discussing the length of the top 200 episodes in Apple Podcasts and what that tells us about the "right" episode length. Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email...

270 WWDC Highlights Through Podcasting Lens, Apple Intelligence, and Podcast Economics

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All the podcast-centric WWDC announcements including Apple Intelligence and being able to record phone calls; should you scheduled 3 podcast episodes to go out at the same time? Questions about Libsyn supporting video and where it goes; breaking down how many downloads per episode you need to start monetizing with Libsyn; how much podcast production costs; geographic and user agent download numbers plus May's average CPM numbers from Libsyn Ads. Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email [email protected], call 412-573-1934 or...

269 Can You Be on YouTube Music and Not YouTube? And Thoughts on Section 230

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Integration with YouTube's podcast API, the latest Castro app update; what is happening with my downloads stats? How to find out what is up when you see those ups and downs; real time news about Gaana; talking about what's up with section 230; answering more questions about YouTube and podcasts; clean vs explicit; formatting your podcast shownotes; another mean and median download update! Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email [email protected], call 412-573-1934 or leave us a message on ! We'd love to hear from you! SIGN UP...

268 How To Get Featured on Apple Podcasts Plus Mean and Median Numbers Are Back!

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If you want to be promoted by Apple Podcasts, we break it down for you! This is a must listen! Thoughts on the Apple's iPad event, from that crushing ad to the key updates to the iPad line. Apple Podcasts widget update on iOS 17.5; discussing the Q1 2024 Podcast Advertising benchmark Report from Magellan; What's a good podcast completion rate? The IAB released their 2023 US Podcast Revenue and growth projections plus, mean and median download numbers are back. Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email [email protected], call...

267 Re-certified for IAB metrics V2.1 and Ways To Name and Number Your Episodes

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Re-certified for IAB metrics to V2.1, discussing the State of Podcast Agencies, talk about the best naming conventions, the power of shout-outs and how to make Apple Podcasts better. Plus, stats, the lastest geographic and user agent download data, and updated Podcast Advertising Rates. Also, featuring all kinds of awesome audio feedback from you. Big love to those that did send that audio feedback ❤ Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email [email protected], call 412-573-1934 or leave us a message on ! We'd love to hear from...

266 iOS 18 Notes App Rumors, Podcasting Gear Talk and the Future of Podcast Success Measurement

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Takeaways from NAB in Las Vegas. What if your feed is capped? Or is it? We've got answers. New audio-centric social media platform, Air Chat. Is CPM the problem in podcasting? A bit about the Shure MoveMic and the updated MV7+. Some great updates to the Notes App on iOS 18 (allegedly). Insight on what it takes to crack the top 10 in a category on Apple Podcasts upon launch! 👀 Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email [email protected], call 412-573-1934 or leave us a message on ! We'd love to hear from you! SIGN UP FOR OUR...

265 Apple Podcasts Search Update, Marketing Your Podcast With Transcripts Plus Podcast Data And Trends

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No more Google Podcasts? George Carlin's estate reaches settlement after AI Podcast, marketing your episodes with Apple Podcasts and the new transcripts feature! Two soapboxes 👀 Rob on Bill Maher refusing to stop the smoke for Steve-O, and Elsie's, on marketers and the misleading headlines! Big ups to Ashley Carman for her piece on some of the biggie podcasts using app game marketing, discussing The Infinite Dial 2024, and March's downloads stats! User agent and geographic! 👀 Sign up for this event featuring the YouTube Podcasting Team with Libsyn! All about YouTube + RSS + Podcasting!...

More Episodes

It's the new year, and that means new public domain works are available! Time to update the copyright for your podcast's RSS feed, preparing for the influx of new advertisers entering the world of podcasting in 2024. Google Search now featuring podcasts 👀 We're excited to announce the Podcast Hall of Fame inductees for the class of 2024! Additionally, we'll delve into real talk about podcast marketing, explore the latest podcast advertising rates, and so much more!

Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email [email protected], call 412-573-1934 or leave us a message on Speakpipe! We'd love to hear from you!

Quick Episode Summary

(2:03) PROMO 1: The Forgotten Podcast
(4:23) Rob and Elsie conversation
(5:08) The new works entering the public domain
(12:16) Discussing the estimation of growth in podcast advertising
(17:14 ) Elsie's wish for advertising
(19:10) The Digiday audience, fighting for audience
(23:13) PROMO 2: Video Fuzzy
(23:42) Google's podcast results right at the top of the page on a couple of browsers! And thoughts on how those results are coming up
(32:08) Congrats to the winners of Canadian Podcast Awards
(33:51) Announcing the 2024 Podcast Hall of Fame inductees!
(38:50) Audio feedback from Nobilis!
(40:08) Wrong titling? Wrong category? Gaining 20% audience? Laying down some real advice to a podcast
(47:09) Diving straight into some very insightful data on podcast marketing trends
The real data on how many video podcasts are in Apple Podcasts
(1:04:00) PROMO 3: REMelations - Comedy Dream Interpretation
(1:06:27) No mean and median numbers; yes, the latest podcast advertising rates
(1:09:40) Where have we been and where are we going?

Featured Podcast Promo + Audio

Where have we been and where are we going

Thank you to Nick from MicMe for our awesome intro!

Podcasting Articles and Links mentioned by Rob and Elsie

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