The Truth About Discounts | Chris Malta's EBiz Insider Podcast
Chris Malta's EBiz Insider Podcast
Release Date: 06/23/2025
Chris Malta's EBiz Insider Podcast
You’re losing money. Not because of a bad product. Not because your prices are too low. You’re losing it quietly, one little transaction at a time. It’s not obvious. It’s not loud. It just slips out of your pocket while you’re busy trying to grow. That slow, constant leak? That’s convenience. And it’s killing your margins.
info_outlineChris Malta's EBiz Insider Podcast
If you’ve been dragging your feet on starting or building your home-based business because of all the “tariff panic” in the headlines, let’s have a serious talk. The media’s latest favorite topic is making it sound like ecommerce is circling the drain. Trade wars. Soaring costs. Global chaos. It’s exhausting. And like most media narratives, it’s just hot air.
info_outlineChris Malta's EBiz Insider Podcast
Ah yes, the loyalty program. Nothing says “I’m a serious business now” like rewarding customers with points, discounts, and VIP tiers. You set it up. You slap a widget on your site. You even give it a name like “Shopper Stars” or “Reward Rocket.” And then it does absolutely nothing.
info_outlineChris Malta's EBiz Insider Podcast
Free. That word looks good when you’re just starting out. Free website trial. Free logo maker. Free business checking account. It all feels smart and scrappy. But some of those “free” choices will quietly chew through your business from the inside - and your bank account is one of them.
info_outlineChris Malta's EBiz Insider Podcast
You’re not lazy. You’re overloaded. You’ve got 73 tabs open, your cat just knocked over your shipping scale, and there’s a customer asking if their order will arrive before next Thursday’s blood moon. So yeah, it’s tempting to outsource.
info_outlineChris Malta's EBiz Insider Podcast
Most home-based ecommerce sellers think they’ve beaten the overhead game. No warehouse lease. No payroll. No electric bill the size of a mortgage. That’s great. But while you’re celebrating your low overhead, your profit margin is probably bleeding out from something you haven’t even noticed.
info_outlineChris Malta's EBiz Insider Podcast
Let’s kill a few sacred cows today. If you’re running (or starting) a home-based ecommerce business and you're spending money on the things I’m about to list, you're not building a business. You're building a monthly bonfire out of your own cash.
info_outlineChris Malta's EBiz Insider Podcast
Every few months, a new headline screams across the internet like it just discovered fire: “AI will kill search engines!” “Google is over!” “RIP traditional search!” And every time, a bunch of keyboard prophets repost it with the same breathless panic like they’re breaking news. The reality? These people don’t understand how any of this works. At all.
info_outlineChris Malta's EBiz Insider Podcast
You’re finally getting serious about launching your own online store. You start poking around for website options and stumble into the world of AI website builders. They promise instant success with zero effort. No coding. No design skills. Just type a few things in and, bam, your store’s live. Sounds perfect, right? Hang tight. Before you fall face-first into that shiny promise, let’s pull this thing apart.
info_outlineChris Malta's EBiz Insider Podcast
If your store is a nightmare on a phone, you’re not just missing sales. You’re practically handing them to someone else. Bad mobile experience? That's the fastest way to lose buyers before they even see what you're selling. And if you’re running a home-based business, every single lost click hurts.
info_outlineIf you think slashing prices is the secret weapon for boosting ecommerce sales, you’re about to learn the hard way. Discounting is not a shortcut to profit. It’s a tactic, and like any tactic, it can either make you more money or absolutely gut your brand’s reputation.