January Won't Save Your Business | Chris Malta's EBiz Insider Podcast
Chris Malta's EBiz Insider Podcast
Release Date: 12/25/2025
When Tools Become the Job | Chris Malta's EBiz Insider Podcast
Chris Malta's EBiz Insider Podcast
You start with a simple goal. Sell something. Then you add a tool to help. Then another tool to help the first tool. Then a dashboard to monitor both of them. Then an automation to connect everything together. And one day you look up and realize you spent the entire week configuring software instead of making a single real decision. Congrats. You’re now employed by your tools.
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Does Trending Mean Viable | Chris Malta's EBiz Insider Podcast
Chris Malta's EBiz Insider Podcast
Somewhere along the way, sellers were taught to treat trends like opportunities. If something’s popping up everywhere, it must be worth chasing. If a product’s trending, it must have demand. And if demand exists, profits can’t be far behind. That logic sounds clean. It’s also wrong.
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Why Product Ideas Die | Chris Malta's EBiz Insider Podcast
Chris Malta's EBiz Insider Podcast
Most product ideas don’t fail in a dramatic blaze of glory. There’s no crash, no angry emails, no obvious signal screaming that this was a bad idea. They just sit there. A few views, maybe a click or two, sometimes even a sale that feels encouraging enough to keep going. Then nothing else happens.
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When Research Becomes Avoidance | Chris Malta's EBiz Insider Podcast
Chris Malta's EBiz Insider Podcast
Research has a great reputation. It sounds smart. It looks disciplined. Nobody ever got mocked for “doing more homework.” In ecommerce, research is the one activity everyone agrees is responsible, even when nothing else is working. That’s exactly why it becomes dangerous.
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Is Picking Products Impossible? | Chris Malta's EBiz Insider Podcast
Chris Malta's EBiz Insider Podcast
At some point, product selection stopped being a decision and turned into a scavenger hunt. Scroll this list. Watch that video. Copy whatever just went viral. If it sold for someone else, it must be worth selling for you. That’s the story everyone’s been fed, and it’s why picking products now feels like trying to grab smoke.
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Don’t Lose Control of AI | Chris Malta's EBiz Insider Podcast
Chris Malta's EBiz Insider Podcast
Right now, a lot of sellers are treating AI like an unpaid intern who somehow got promoted straight to CEO. They hand it decisions, accept whatever comes back, and then act confused when the business starts drifting in weird directions. AI didn’t do that. You did.
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Smart Enough to Get Stuck | Chris Malta's EBiz Insider Podcast
Chris Malta's EBiz Insider Podcast
There’s a special kind of stuck that only hits people who actually know what they’re doing. Beginners flail loudly. Smart people stall quietly. They read more. They compare more. They make very reasonable arguments for doing absolutely nothing. If that feels familiar, welcome to the club nobody brags about joining.
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Too Many Right Answers | Chris Malta's EBiz Insider Podcast
Chris Malta's EBiz Insider Podcast
If ecommerce advice feels overwhelming right now, it’s not because there’s too much truth floating around. It’s because there’s too much confident nonsense being delivered like it’s universally applicable.
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The AI Authority Gap | Chris Malta's EBiz Insider Podcast
Chris Malta's EBiz Insider Podcast
Somewhere along the way, a whole bunch of sellers decided that publishing content was the same thing as building authority. If the blog keeps updating and the AI dashboard says “12 posts generated,” it must be working. Right? That’s like assuming you’re in great shape because you own a treadmill.
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Where AI Misses Demand | Chris Malta's EBiz Insider Podcast
Chris Malta's EBiz Insider Podcast
The loudest pitch around AI isn’t just that it can help you research products. It’s that it can decide for you. Ask the right prompt, get a clean list, and suddenly you’re staring at “high demand, low competition” ideas that look suspiciously easy to act on.
info_outlineEvery December, the same comforting lie makes the rounds. People tell themselves that once the calendar flips, things will finally click. January shows up, confusion packs its bags, and ecommerce suddenly behaves itself.
That’s adorable. It’s also completely wrong.