Greenwashing plays heavy role in commercial skin care products. How you can detect marketing that is misleading.

Yin Yin was born and raised in a traditional Chinese family in the South of China, where traditional herbs were an integral part of her family’s health and well-being. At the age of 13 the family moved to Hong Kong. Several years later they migrated to the United States, where Yin Yin pursued her degree in Mechanical Engineering at San Francisco State University. For more than 10 years, she built a professional career in energy efficiency and sustainability.

“Greenwashing” products were the motivation for Yin Yin to create organic skin care. Back in 2015 she came across a moisturizer that was marketed as a natural product. After using the moisturizer for about a month, she noticed her skin became dryer and more sensitive. Yin Yin researched the ingredient list and found out that many ingredients were, for the most part, petrochemicals and highly irritating preservatives. In some ways, finding this out made her feel cheated and upset. At that moment she set up her goal to create an authentic natural skin care brand.

Yin Yin doesn’t have a chemistry degree, but she learned skin care formulation in a very practical way by researching and studying natural ingredients. Fortunately a lot of what her grandmother and mother taught her about herbs I was able to apply it to better understand and select the ingredients in her formulations. Yin Yin took various natural skin care formulation courses, as well as the Skin Care Ingredients for Cosmetic Professionals course at the University of California at Los Angeles (UCLA).

After four years of research and development, the organic skin care brand Laloirelle (pronounced /la-lôr-ræl/) was launched in early 2019. Laloirelle is taking natural skin care to the next level by formulating its products using over 50 organic herbal ingredients, innovative plant stem cells and a maximum hyaluronic acid formulation dosage. Many of Laloirelle’s skin care products contain a minimum of 95% USDA Organic Certified ingredients. Laloirelle's cutting edge products may be used for a variety of skin concerns and conditions.

Laloirelle is devoted to using only sustainable, quality ingredients, which are transparently and ethically sourced. They are happy to maintain a list of banned ingredients on their official website, making sure none of these harmful and toxic chemicals make it into what they offer to their valued customers.

Find out more at Laloirelle.com