Clienting #56: Kay Van Wey on National PR and Dr. Death
Clienting
Getting more news coverage: how do you take 1 high-profile case and get more than 15 minutes of fame? Kay Van Wey is a board-certified PI lawyer with 30+ years of experience. She is the principal owner & founder of Van Wey, Presby & Williams, a Dallas, Texas-based personal injury litigation firm. When Kay isn’t managing her firm or practicing law, she advocates for patient safety. Kay is a big believer in finding your "why", which is one of the things she credits for her ongoing enthusiasm for her work.
info_outline
Clienting - COVID-19 Special
Clienting
Discussion of ways lawyers can be there for clients (and potential clients) in the uncertain COVID-19 environment. We also say congratulations, farewell, good luck, and until next time to Kelly as she embarks on her new venture.
info_outline
Clienting #55: Mo Lilienthal- Lawyer, Podcaster & Local Link-Builder
Clienting
This episode of Clienting is with a lawyer and podcasting powerhouse, Morris Lilienthal. Mo is a lawyer at in Huntsville Alabama. The son of a judicial assistant, Mo is a passionate lawyer, advocate for March of Dimes and a passionate advocate for life & sports in Alabama. Podcast: The Mo Show (Live) on FB Live and then YouTube and then podcast - podcasting for 2 1/2 years We talk about Mo's Podcast process, the equipment he uses (it's easy and inexpensive), how Mo finds guests, and what he does once the podcast/Facebook Live is recorded. What do you do with the podcast...
info_outline
Clienting #54: Megan Zavieh on Ethics, Technology & Marketing
Clienting
Megan Zavieh focuses exclusively on attorney ethics, representing California attorneys facing State Bar disciplinary action and providing tools for lawyers to defend themselves through ethics investigations and prosecutions. She also provides resources to practicing lawyers to structure their firms to minimize their ethics exposure.
info_outline
Clienting #53: Marco Brown on Finding the Money to Market
Clienting
Marco Brown is a husband, father, and divorce attorney in Salt Lake City, Utah. Nothing makes him happier than cooking, eating, and traveling, except maybe reading. This episode focuses on capturing the low-hanging fruit of more money without necessarily spending money. How to create a flywheel - the cyclical process of client experience. As a small business owner, Marco also shares how he has been able to have money to market his firm AND learn how to attract the clients that his law firm wants to serve.
info_outline
Clienting #52: Josh Gerben on Learning to Market His Law Firm
Clienting
Josh Gerben is a trademark attorney and founder of Gerben Law Firm, PLLC. The law firm was created by Mr. Gerben to help small and large businesses alike have access to trademark lawyers who are affordable and responsive to their needs.
info_outline
Clienting #51: 2020 Legal Marketing Trends
Clienting
Gyi and Kelly are here for their 3rd Annual Legal Marketing Trends episode. What's new in 2020? Listen in to find out!
info_outline
Clienting #50: Ryan McKeen & Hailey Rice are Masters of Content!
Clienting
Who are Ryan McKeen and Hailey Rice? Ryan is the CEO of Connecticut Trial Firm, LLC.Ryan is also a co-author of the best selling "Tiger Tactics: Powerful Strategies for Winning Law Firms". Hailey Rice is a Connecticut-based personal injury attorney, zealous social media participant, and host of the Woman on Top podcast.
info_outline
Clienting #49: Erin Gerstenzang is back to discuss the future!
Clienting
In a first for Clienting, we're bringing a guest back for a second episode. Erin Gerstenzang is a practicing Criminal Defense attorney based in Atlanta. We discuss future-focused law firms who are looking at where clients are going to come from tomorrow, not just today.
info_outline
Clienting #48: Allison Shields and the 2019 ABA Marketing Survey
Clienting
We've deemed this episode "Random Acts of Marketing" because that's what the data shows are happening in the majority of small law firms.
info_outlineGyi Tsakalakis has a lot of interests but links are in the top 5. Kelly likes links too but isn't quoted like Gyi is.
Download our Link-Building Whitepaper!
"meh, links" - The Origin Story
It's great to have structured data, a fast website, and other SEO factors but Gyi proposes that link-building is the number one SEO tool to move the needle on ranking.
Challenge: If you have pages that are ranking without links, send them our way!
Link-Building Expertise:
- Link buying; if you pay for content, we do not consider that to be link-buying. We're talking "here's some money, put this link on your site" which Google does not like.
- Sponsorships and donations in your local area are typically helpful and not harmful.
- Good links;
- Domain authority- don't put all your weight on these numbers. It does matter if the site is topically relevant o your audience.
- Local links, reputable websites
- Directories;
- Fill out the free profile but these are NOT high-quality links
- Paid profiles are typically not going to help for links but could still get you clients because you have a promoted profile.
- Free strategies;
- Unlinked Mentions
- Google Alerts
- Mention
- Link Reclamation
- Unlinked Mentions