Libsyn Directory

Clienting #45: Sam Mollaei on How to Use Legal Funnels to Generate Legal Clients Online

Release Date: 10/28/2019

Clienting #56: Kay Van Wey on National PR and Dr. Death

Clienting

Getting more news coverage: how do you take 1 high-profile case and get more than 15 minutes of fame? Kay Van Wey is a board-certified PI lawyer with 30+ years of experience. She is the principal owner & founder of Van Wey, Presby & Williams, a Dallas, Texas-based personal injury litigation firm. When Kay isn’t managing her firm or practicing law, she advocates for patient safety. Kay is a big believer in finding your "why", which is one of the things she credits for her ongoing enthusiasm for her work.

Clienting - COVID-19 Special

Clienting

Discussion of ways lawyers can be there for clients (and potential clients) in the uncertain COVID-19 environment. We also say congratulations, farewell, good luck, and until next time to Kelly as she embarks on her new venture.

Clienting #55: Mo Lilienthal- Lawyer, Podcaster & Local Link-Builder

Clienting

This episode of Clienting is with a lawyer and podcasting powerhouse, Morris Lilienthal. Mo is a lawyer at in Huntsville Alabama. The son of a judicial assistant, Mo is a passionate lawyer, advocate for March of Dimes and a passionate advocate for life & sports in Alabama. Podcast: The Mo Show (Live) on FB Live and then YouTube and then podcast - podcasting for 2 1/2 years We talk about Mo's Podcast process, the equipment he uses (it's easy and inexpensive), how Mo finds guests, and what he does once the podcast/Facebook Live is recorded. What do you do with the podcast...

Clienting #54: Megan Zavieh on Ethics, Technology & Marketing

Clienting

Megan Zavieh focuses exclusively on attorney ethics, representing California attorneys facing State Bar disciplinary action and providing tools for lawyers to defend themselves through ethics investigations and prosecutions. She also provides resources to practicing lawyers to structure their firms to minimize their ethics exposure.

Clienting #53: Marco Brown on Finding the Money to Market

Clienting

Marco Brown is a husband, father, and divorce attorney in Salt Lake City, Utah. Nothing makes him happier than cooking, eating, and traveling, except maybe reading. This episode focuses on capturing the low-hanging fruit of more money without necessarily spending money. How to create a flywheel - the cyclical process of client experience. As a small business owner, Marco also shares how he has been able to have money to market his firm AND learn how to attract the clients that his law firm wants to serve.

Clienting #52: Josh Gerben on Learning to Market His Law Firm

Clienting

Josh Gerben is a trademark attorney and founder of Gerben Law Firm, PLLC. The law firm was created by Mr. Gerben to help small and large businesses alike have access to trademark lawyers who are affordable and responsive to their needs.

Clienting #51: 2020 Legal Marketing Trends

Clienting

Gyi and Kelly are here for their 3rd Annual Legal Marketing Trends episode. What's new in 2020? Listen in to find out!

Clienting #50: Ryan McKeen & Hailey Rice are Masters of Content!

Clienting

Who are Ryan McKeen and Hailey Rice? Ryan is the CEO of Connecticut Trial Firm, LLC.Ryan is also a co-author of the best selling "Tiger Tactics: Powerful Strategies for Winning Law Firms". Hailey Rice is a Connecticut-based personal injury attorney, zealous social media participant, and host of the Woman on Top podcast.

Clienting #49: Erin Gerstenzang is back to discuss the future!

Clienting

In a first for Clienting, we're bringing a guest back for a second episode. Erin Gerstenzang is a practicing Criminal Defense attorney based in Atlanta. We discuss future-focused law firms who are looking at where clients are going to come from tomorrow, not just today.

Clienting #48: Allison Shields and the 2019 ABA Marketing Survey

Clienting

We've deemed this episode "Random Acts of Marketing" because that's what the data shows are happening in the majority of small law firms.

More Episodes

Sam's Bio: In 2013, I took the leap to start a virtual law firm right after law school so I could help entrepreneurs start their business and so that I could work online from anywhere in the world at the same time. Since then I've served 3,000 entrepreneurs start their business and I'm the only lawyer with more than 1,000 Google reviews.

I recently became the first lawyer in the ClickFunnels 2CommaClub ($1M generated with a funnel). I founded LegalFunnel which builds and manages automated and scalable funnels to generate legal clients so that other lawyers can find the same success with their own law firm!

✅ First Lawyer with more than 1,000 5-Star Google reviews

✅ First Lawyer in ClickFunnels 2CommaClub

✅ Served 3,000+ entrepreneurs start their business in 4 years

Topics We Discuss

1. What's a Legal Funnel and how lawyers can get started with building their own automated client-generating funnel

Legal Funnel is a system that allows you to generate clients for your law firm on an automated-basis where a prospect enters a funnel and at the end of the funnel is converted to a retained client. Here’s the 4 essential parts of a Legal Funnel:

1. Traffic with either Google Ads, Facebook ads, or YouTube videos (videos)

2. Landing Page to convert the potential clients to leads (lawyers are not doing it correctly, keep it simple)

3. Content (Automated Email Series, Videos, Blog Valuable Content to nurture relationship and maintain communication to close clients over the phone (provide value before selling)

4. Retargeting on Facebook, YouTube, and Google to bring back potential clients.

2. How to consistently get Google reviews from your clients

3. 3 tools to automate your law firm

1. Upwork

2. Calendly

3. MixMax

4. Valuable lessons I've learned in the past 4 years as an attorney

1. 80/20 principle: 80 of your results come from 20% of your effort, I urge you to find what’s working for you and double down on it,

2. Clients like working with PEOPLE and not companies so make your face and story prominent on your website — don’t make your website all about you, but make sure they know what you look like and your story before they call you.

3. Follow up is EVERYTHING — 80-90% of my sales are done through the follow up. I use MixMax for my email follow-up.

TOPICS