Clienting #56: Kay Van Wey on National PR and Dr. Death
Clienting
Getting more news coverage: how do you take 1 high-profile case and get more than 15 minutes of fame? Kay Van Wey is a board-certified PI lawyer with 30+ years of experience. She is the principal owner & founder of Van Wey, Presby & Williams, a Dallas, Texas-based personal injury litigation firm. When Kay isn’t managing her firm or practicing law, she advocates for patient safety. Kay is a big believer in finding your "why", which is one of the things she credits for her ongoing enthusiasm for her work.
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Clienting - COVID-19 Special
Clienting
Discussion of ways lawyers can be there for clients (and potential clients) in the uncertain COVID-19 environment. We also say congratulations, farewell, good luck, and until next time to Kelly as she embarks on her new venture.
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Clienting #55: Mo Lilienthal- Lawyer, Podcaster & Local Link-Builder
Clienting
This episode of Clienting is with a lawyer and podcasting powerhouse, Morris Lilienthal. Mo is a lawyer at in Huntsville Alabama. The son of a judicial assistant, Mo is a passionate lawyer, advocate for March of Dimes and a passionate advocate for life & sports in Alabama. Podcast: The Mo Show (Live) on FB Live and then YouTube and then podcast - podcasting for 2 1/2 years We talk about Mo's Podcast process, the equipment he uses (it's easy and inexpensive), how Mo finds guests, and what he does once the podcast/Facebook Live is recorded. What do you do with the podcast...
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Clienting #54: Megan Zavieh on Ethics, Technology & Marketing
Clienting
Megan Zavieh focuses exclusively on attorney ethics, representing California attorneys facing State Bar disciplinary action and providing tools for lawyers to defend themselves through ethics investigations and prosecutions. She also provides resources to practicing lawyers to structure their firms to minimize their ethics exposure.
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Clienting #53: Marco Brown on Finding the Money to Market
Clienting
Marco Brown is a husband, father, and divorce attorney in Salt Lake City, Utah. Nothing makes him happier than cooking, eating, and traveling, except maybe reading. This episode focuses on capturing the low-hanging fruit of more money without necessarily spending money. How to create a flywheel - the cyclical process of client experience. As a small business owner, Marco also shares how he has been able to have money to market his firm AND learn how to attract the clients that his law firm wants to serve.
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Clienting #52: Josh Gerben on Learning to Market His Law Firm
Clienting
Josh Gerben is a trademark attorney and founder of Gerben Law Firm, PLLC. The law firm was created by Mr. Gerben to help small and large businesses alike have access to trademark lawyers who are affordable and responsive to their needs.
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Clienting #51: 2020 Legal Marketing Trends
Clienting
Gyi and Kelly are here for their 3rd Annual Legal Marketing Trends episode. What's new in 2020? Listen in to find out!
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Clienting #50: Ryan McKeen & Hailey Rice are Masters of Content!
Clienting
Who are Ryan McKeen and Hailey Rice? Ryan is the CEO of Connecticut Trial Firm, LLC.Ryan is also a co-author of the best selling "Tiger Tactics: Powerful Strategies for Winning Law Firms". Hailey Rice is a Connecticut-based personal injury attorney, zealous social media participant, and host of the Woman on Top podcast.
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Clienting #49: Erin Gerstenzang is back to discuss the future!
Clienting
In a first for Clienting, we're bringing a guest back for a second episode. Erin Gerstenzang is a practicing Criminal Defense attorney based in Atlanta. We discuss future-focused law firms who are looking at where clients are going to come from tomorrow, not just today.
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Clienting #48: Allison Shields and the 2019 ABA Marketing Survey
Clienting
We've deemed this episode "Random Acts of Marketing" because that's what the data shows are happening in the majority of small law firms.
info_outlineGyi and Kelly celebrate their first year as podcasters and talk about the trends from last year and what to expect in 2019 as you market your law firm.
- Flashback to 2018, what we talked about then:
- Voice search
- Mobile-friendly everything
- GMB updates
- Visual Search (video results)
- Changes to Google
- proximity, hyperlocal
- 2019 Marketing Trends:
- AI & intentional advertising (FB/Instagram algorithms)
- Messenger Ads
- Video Ads
- Smarter, targeted content
- Personalization
- More data-driven content
- Ad copy segmented more to specific groups or interests as a response to Social Media Ad algorithms
- Chatbots, the digital concierge
- Disclosing that your chatbot is not a human when people interact with it
- Voice Search: By 2020, it’s expected that 50 percent of all searches will be voice searches, and by 2022, voice commerce sales will reach $40 billion. - Chief Marketer
- Rand Fishkin Google marketshare article
- Video
- It's still a thing and evolving to Instagram and FB TV, and Live videos
- Video search results: Kelly predicts that Google will start adding video results for non-celebrity searches to the Knowledge Panel in 1-5 years
- Caption your videos, 85% of videos watched on Facebook are without sound on.
- Email is making a resurgence
- Gyi argues that email never went away but we need to change how we use it
- Keep in touch with former clients by sending birthday or holiday emails
- Don't spam and look at your email data to make sure people are getting a benefit out of your emails:
- open rates, spam reports, etc.
- Influencer Marketing
- Are law firms using influencers to market their firms?
- Mitch Jackson's book got tweeted & retweeted from Gary Vaynerchuk
- AI & intentional advertising (FB/Instagram algorithms)