The Secret (SEO) Power of Social Media and Tips to Get You Started
Release Date: 07/10/2016
Ep. 53 - "Event Marketing: If You Build It, Will They Come?" with Sarah K. Wolf
Creatives Meet Business
This episode features Sarah K Wolf, former Marketing Director of The Austin Chronicle, who joined us in June of 2018 during our roundtable event on Event Planning. She shares all about event marketing: from guerrilla tactics to ticket giveaways to ALL the avenues for extending your organic reach. If you're trying to get the word out about your event (or anything!) without spending a dime, tune in!
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Ep. 52 - "Teams, Tension, Trial and Error; AKA, The Art of Working with Others When the Stakes are High" with Sarah Lo
Creatives Meet Business
This episode features Sarah Lo, VP of Professional Services at Red Velvet Events, who joined us in June of 2018 during our roundtable event on Event Planning. She shares ALL about communication: with vendors, team members, and volunteers. If you're looking for insights into communication while the stakes are high, tune in!
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Ep. 51 - "Sponsors, Sponsorships, and Sponsor Decks - Oh My" with Hayley Wakefield
Creatives Meet Business
This episode features Hayley (Swindell) Wakefield who hosted us in June of 2018 during our roundtable event on Event Planning. She shares ALL about event sponsorship: how to find sponsors, how to communicate with them, how to create your benefits package and sponsor deck, and top tips on sponsor stewardship. This episode is packed to the brim with insights that'll help anyone who asks for money, even if they're not in events.
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Ep. 50 - How to Create Your Own Roadmap for a Successful Event with Richelle Ouellette
Creatives Meet Business
This episode features (former) event planner Richelle Ouellette who joined us in June of 2018 during our roundtable event on Event Planning. She shares all about the nuts and bolts of events - everything from logistics to budgets to creative decision making - to help you create a successful event.
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Ep. 49 - How to Craft an Experience (Not Just an Event) with Danielle "Dani" Thomas
Creatives Meet Business
This episode features event planner Danielle "Dani" Thomas who joined us in June of 2018 during our roundtable event on Event Planning. She shares all about how events are actually experiences via the five senses framework. Tune in to hear all about it!
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S. 2 E. 5 - The Art of Negotiation Interview with Kyle Ali
Creatives Meet Business
Tune in for a chat about "The Art of Negotiation: Know Your Worth" with Kyle Ali! He's leading a workshop at CMBXP on September 21st from 9:30 AM to 11:30 AM. Want to attend in person? Visit www.cmbxp.com to get your badge!
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S. 2 E. 4 - Interview with The Austin Chronicle's Sarah Marloff and James Renovitch
Creatives Meet Business
Tune in for a chat about "Writing Tips to Get You the Right Kind of Attention" with The Austin Chronicle's Sarah Marloff and James Renovitch! They're leading a workshop at CMBXP on September 19th from 1:00 PM to 2:15 PM. Want to attend in person? Visit www.cmbxp.com to get your badge!
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S. 2 E. 3 - Interview with Claire Campbell, Writer and Teacher
Creatives Meet Business
Tune in for a chat about "Conscientious Writing and Revision" with writer and teacher Claire Campbell! She's leading a workshop at CMBXP on September 20th from 9:30 AM to 11:30 AM. Want to attend in person? Visit www.cmbxp.com to get your badge!
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S. 2 E. 2 - Interview with Carina Magyar - Never Tell a Boring Story Again!
Creatives Meet Business
Tune in for a chat about how to "Never Tell a Boring Story Again" with standup comedian Carina Magyar! She's leading a workshop at CMBXP on September 19 from 9:30 AM to 11:30 AM. Want to attend in person? Visit www.cmbxp.com to get your badge!
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S.2 Ep.1: Interview with Alexis Davis - Instagram for Business!
Creatives Meet Business
Tune in for a chat about all things Instagram with Alexis Davis of The Content Plug! She's leading a workshop at CMBXP on September 21 from 9:30 AM to 11:30 AM and spills the beans here in this episode on all things Insta. Want to attend in person? Visit www.cmbxp.com to get your badge!
info_outlineHi there folks!
Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). We record the content for this podcast at our live events.
This episode features Kristen Sussman, President and Founder of Social Distillery who will tell us all about "The Secret (SEO) Power of Social Media" and gives seven (7) stellar tips on how to get you started.
- :58 - Superhero Origin Story - Peter Parker aka Spider-Man
- 2:42 - Kristen's Superhero Origin Story
- Intermittent Thoughts from an Austin Ad Gal
- Texas Ad Grad
- American Association of Advertising Agencies
- Transform 2011
- 5:20 - 7 Tips and Tricks for SEO
- Google's Keyword Planner
- Make 2 lists - a 3 or 4 keyword list and a 20 keyword list
- Use these keywords and be consistent across all of your social media platforms (About Us section)
- Incorporate a blog on your website
- Post once a week
- Doesn't always have to be you writing - use guest blog writer, employees
- When including links - be sure to set them to open in a new tab
- Post once a week
- Understand Google Crawlers
- Use simple and clear language in blog post titles
- Use a Good Content Mix
- Videos, blogs, photos, GIFs, RSS feeds, social media
- Tag appropriately and be specific with your titles
- Include your Company in Local Listings
- Yelp, Google Places, TripAdvisor
- Submit your company to relevant lists
- CrunchBase for tech companies, The Creative Ham for ad agencies
- Identify Link Building Opportunities
- Comment on published articles, make sure your comments are relevant
- Contribute with humor or with knowledge / information
- Comment on published articles, make sure your comments are relevant
- Use an Evergreen Strategy with Your Social Media
- Content strategy for Creatives Meet Business event
- Content as spiderweb of stories - content, posts & links
- Use original, high quality content
- Google's Keyword Planner
If you like what you hear, share the podcast with your friends, like and comment. If you're in Austin, come and join us for an event! The next one is August 16th. To stay in the loop - follow us on Twitter, Facebook or subscribe to the newsletter.
Stay tuned for next week, we'll be posting another episode featuring one of the pros from the Social Media edition.
Ashland, Creatives Meet Business