Episode #86 - Why is It Harder to Stop Than to Start?
CMI Weekly Wrap
In this week’s episode, Content Marketing Institute’s Robert Rose is wrapping up the podcast—at least for now. He’s wondering whether it can ever be as easy to stop things as it is to start them. And he explains how you can participate in what’s coming next. And that’s a wrap for the week ending September 11, 2020.
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Episode #85 - Should Your Brand Enter Controversial Conversations?
CMI Weekly Wrap
In this week’s episode Content Marketing Institute’s Robert Rose asks if we should be more controversial. Content Marketing Institute founder Joe Pulizzi talks with Robert talk about whether Google should replace universities. Finally, Robert points you to an article that asks whether you’re all in with content marketing (and tells you what to do if you’re not). And that’s a wrap for the week ending September 4, 2020.
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Episode #84- Do Me a Favor: Playing Chicken With Audience Trust
CMI Weekly Wrap
In this week’s episode, Content Marketing Institute’s Robert Rose talks about asking for favors before earning audience trust. He talks with Bynder’s Brian Kavanaugh about the growing importance of user generated content. And finally, he points you toward a crash course in journalistic principles that help brands earn trust. And that’s a wrap for the week ending August, 28, 2020.
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Episode #83 - Can You Add More to Scale Your Content Strategy?
CMI Weekly Wrap
In this week’s episode, Content Marketing Institute’s Robert Rose asks whether technology or people are more important in content strategy. He talks with futurist Kate O’Neill about whether marketing technology is serving us – or we’re serving technology. And finally he points to an article that explains what to consider when it’s time for new marketing tech. And that’s a wrap for the week ending August 21, 2020.
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Episode #82 - Should You Stop Trying to Make Your Content One of a Kind?
CMI Weekly Wrap
In this week’s episode, Content Marketing Institute’s Robert Rose is asking whether we’re borrowing enough good ideas. He talks with Mike Orr from Grapevine6 about content, the state of influencer marketing, and how to get more from your social media partner. And finally Robert points you to an article about how images can increase your content’s visibility in search. And that’s a wrap for the week ending August 14, 2020.
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Episode #81 - How Are Marketers Embracing the Chaos?
CMI Weekly Wrap
In this week’s episode, Content Marketing Institute’s Robert Rose is finally accepting the chaos. He talks with Leslie Talbot about the rising importance of content in marketing. And he points you to an article that will help you decide whether to invest in trending topics or evergreen content. And that’s a wrap for the week ending August 7, 2020.
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Episode #80 - Wants vs. Needs: Is the Debate Even Necessary?
CMI Weekly Wrap
In this week’s episode, Content Marketing Institute’s Robert Rose is asking why anyone needs content marketing. He talks with marketing professor Marcus Collins about businesses making it rain for content marketers – and about culture in content. And he shares an article packed with ideas for making your content more engaging. And that’s a wrap for the week ending July 31, 2020.
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Episode #79 - All Audiences Are Not Good Audiences
CMI Weekly Wrap
In this week’s episode, Content Marketing Institute’s Robert Rose is thinking about creating real (and good) audiences. He talks with digital marketing consultant Ian Truscott about content strategy – and why search “sucks” so much now. And he points you to an article that explains how to bring audiences together – even in the social-distancing era. And that’s a wrap for the week ending July 24, 2020.
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Episode #78 - Celebrate Diversity of Purpose and the Purpose of Diversity
CMI Weekly Wrap
In this week’s episode, Content Marketing Institute’s Robert Rose is thinking about the long game (on purpose). He talks with marketing leader Folayo Lasaki about everything from the Facebook boycott to why representation matters as much in marketing as in media. And he shares an article that explains how to be purposeful with your purpose-driven content. And that’s a wrap for the week ending July 17, 2020.
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Episode #77 - The Bad News (and the Good) about 2020
CMI Weekly Wrap
In this week’s episode, Content Marketing Institute’s Robert Rose is wondering when the other shoe is going to drop – and how bad (or good) that’s going to be. He talks with content marketing strategist Marissa Gbenro about where CMOs plan to spend their predicted budget increases next year. And finally, Robert shares an article on five content lessons that are all about good news. And that’s a wrap for the week ending July 10, 2020.
info_outlineIn this week’s episode, Content Marketing Institute’s Robert Rose explores how content can act as a safety net. He shares a fresh take on a new claim that CMO shine (and pay) is on the decline. Robert chats with Megan Gilhooly about how content teams can find data about everything from the customer experience to the customer journey and customer sentiment. And he points you to an article about the right and wrong way to use vanity metrics. And that’s a wrap ending March 13, 2020.
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So let me tell you a story … Once upon a time, customers wanted content. So, marketing produced it.
As new ways to reach customers emerged, marketers kept creating more and more content. They also started growing their teams and adding technology to help drive engagement.
But in all the excitement, we forgot why we started making content in the first place: for our customers. We knew the messages we worked so hard to build were getting lost in the chaos, but we didn't know another way.
Finally our customer said, "Enough! You're confusing me!"
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Learn more at http://cmi.media/kapost.
NEWS ITEM of the Week
Is Technology Subsuming Marketing?
https://hbr.org/2020/02/is-technology-subsuming-marketing
INTERVIEW of the week
Megan Gilhooly
Megan is vice president of customer experience at Zoomin Software, where she makes it her mission to change how organizations think about product content. She spent two decades managing content teams, driving content strategy, and delivering stellar information experiences at companies like Amazon, Ping Identity, and INVIDI Technologies. A former online retail business owner and Certified Scrum Master, Megan brings a unique perspective to managing information development and content strategy.
Listen to our conversation, then learn more about Megan:
Connect with Megan on LinkedIn and Twitter
OUR CONTENT MARKETING IDEA of the WEEK
The Right and Wrong Ways to Use Vanity Metrics
https://contentmarketinginstitute.com/2020/02/vanity-metrics-marketing-goals/