002 Adam McLaughlin : 3 Ways to Get Your Guests to Trust You
Release Date: 07/11/2017
Coffee With Pastors Podcast
Text in Church co-founder and host of Coffee with Pastors Tyler Smith sits down to talk with Evan Maxon of, which leverages streaming technology to help churches expand the reach of their Sunday sermons. He discusses why live streaming has become such a hot topic, and explains how virtual church shopping is impacting pastors’ ministry. Show Notes [00:00] Introduction of Evan Maxon of MediaFusion. [01:36] About MediaFusion. [03:12] The benefits of streaming. [04:44] Debunking streaming myths. [09:58] The investment. [12:30] Virtual church shopping. [17:05] Necessary tech savvy....
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Text in Church co-founder and host of Coffee with Pastors Tyler Smith sits down to talk with Kenny Jahng of Church Butler, which helps churches get started in social media. He discusses why social media is so important for the local church and talks about specific strategies to increase engagement from the community. Show Notes [00:00] Introduction of Kenny Jahng of Church Butler. [01:53] Church Butler. [05:02] Why social media matters. [06:51] Social media strategies. [08:24] Strategies for engagement. [12:30] The commitment involved in doing social media well. [13:45] Choosing...
info_outlineCoffee With Pastors Podcast
Text in Church co-founder and host of Coffee with Pastors Tyler Smith sits down to talk with Michael Persaud, the creator of . Persaud discusses specific instructions on how to discover your church brand and hone in on your target audience and three critical mistakes churches make when it comes to their branding. Show Notes [00:00] Introduction of Michael Persaud, creator of Church Brand Guide. [02:12] Helping the church be effective. [04:36] Discovering your brand. [06:47] Finding your target audience. [08:32] Building a brand around your audience. [10:33] Why brands...
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Text in Church co-founder and host of Coffee with Pastors Tyler Smith sits down to talk with guest Jeremy Lee of , which equips churches with resources to help parents more effectively guide their children spiritually. Lee shares how to inspire parents not to abandon their children spiritually and gives examples of how to infuse faith into everyday moments. Show Notes [00:00] Introduction of Jeremy Lee of Parent Ministry. [04:00] Parent Ministry and how it serves the church. [05:40] Infusing faith into everyday moments. [09:08] How to parent spiritually. [14:58] The Big...
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Text in Church co-founder and host of Coffee with Pastors Tyler Smith sits down to talk with Ariel Nievez of about leadership principles that are essential to a thriving church. Nievez is also the author of 21 Powerful Leadership Secrets that Every Pastor Should Know, which you can download for free from the link in the resources. Show Notes [00:00] Introduction of Ariel Nievez of Thriving Church Coaching. [01:35] Starting his passion for helping churches thrive. [03:53] Focusing on leadership development. [06:15] Liberating pastors from doing it all themselves. [11:27]...
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Text in Church co-founder and host of Coffee with Pastors Tyler Smith sits down to talk with Alejandro Reyes of about the simple but powerful strategy of combining sermon snippets with Facebook advertisements. Reyes is responsible for growing the digital marketing strategy for the fastest growing company in the faith-tech space. He shares his strategy for growing a church quickly. Show Notes [00:00] Introduction of Alejandro Reyes of Social Media Church Labs. [01:48] Background and getting into church advertising. [03:36] The “goal” part of the “goal,...
info_outlineCoffee With Pastors Podcast
Summary Text in Church co-founder and host of Coffee with Pastors Tyler Smith sits down to talk with Daniel Irmler, the creator of Church Hacks and the soon-to-be-released Church Hero, as well as running the private Facebook group Entrepreneurs on a Mission. Irmler shares the Three-on-Three Connection Strategy and discusses the upcoming Church Hack Summit. Show Notes [00:00] Introduction of Daniel Irmler, creator of Church Hacks. [02:17] Addicted to Jesus. [04:11] The Three-on-Three Connection Strategy. [12:00] Bonus Tip. [14:40] Church Hacks Summit. [19:20] The Coffeehouse Hot...
info_outlineCoffee With Pastors Podcast
Text in Church co-founder and host of Coffee with Pastors Tyler Smith sits down to talk with Chris Abbot, the founder of the and the marketing and media director at Guts Church in Tulsa, Oklahoma. Abbot leverages Facebook advertisements to help churches reach their communities. He shares specific examples of how Facebook advertisements can be used to invite folks to church. Show Notes [00:00] Introduction of Chris Abbot of the Creative Church Network and Guts Church. [02:27] Getting into Facebook advertising. [05:00] Why churches need Facebook advertisements....
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Text in Church co-founder and host of Coffee with Pastors Tyler Smith sits down to talk with guest Ryan Holck of . Holck discusses building an effective digital communication strategy, and shares his own strategy for his design concept that will help ministries engage, motivate, and grow their audiences online. Show Notes [00:00] Introduction of Ryan Holck of Rad Ideas. [03:15] The secret sauce behind creating a sound communication strategy. [06:46] Leveraging your website for congregation members. [08:45] Identifying the message the site should convey. [13:12] Building your...
info_outlineCoffee With Pastors Podcast
Text in Church co-founder and host of Coffee with Pastors Tyler Smith sits down to talk with Mark MacDonald, bestselling author of . MacDonald shares practical advice about implementing a communication strategy that will help your church be known for something. [00:00] Introduction of bestselling author Mark MacDonald. [04:15] Be Known for Something. [05:56] Leveraging the church’s perception as a brand. [07:53] The thread principle. [10:07] The gap between church and community. [11:33] Reflecting the DNA of the community. [17:11] Making changes occur. [20:33] Who...
info_outlineText In Church co-founder and host of Coffee with Pastors Tyler Smith speaks with guest Adam McLaughlin. McLaughlin is in charge of marketing and communication at the Life Church in Ft. Meyers, Florida and runs a powerful blog. Today McLaughlin shares practical steps you can utilize this week to bring your church’s branding, marketing, and advertising into alignment.
[00:00] Tyler Smith introduces Adam McLaughlin, who oversees the marketing and communication at Life Church in Ft. Meyers, Florida.
[00:48] McLaughlin shares his passion.
[02:23] The differences between branding, marketing, and advertising.
[04:10] Branding is the foundation.
[05:11] How a smaller church lacking resources can use this model.
[09:01] Example of branding and marketing in action at Life Church.
[11:43] Coffeehouse Hot Seat.
Resources
McLaughlin’s blog
McLaughlin’s eBook, Trust Glue