Unlimited Inventory Is Killing Corporate Comms
Powerful Communication Podcast
Release Date: 04/20/2025
Willfried Nancy Celtic Manager - How Not To Handle The Media When You're New In A Role
Powerful Communication Podcast
In an ultra competitive environment, don't get your friends to run your media training and crisis comms. It's absoltuely essential you get an insight into what people are saying about you. What assumptions the media are making about you and what stories they are looking to tell. A sympathetic outsider will be worth their weight in gold. Someone who isn't afraid to spell out how it is and then help you gain the upper hand.
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Activate Your Power: The Urgency of Influence
Powerful Communication Podcast
This podcast episode from the Powerful Communication Podcast features Colin Kelly emphasizing the critical need for individuals to exercise their influence rather than deferring action until they achieve perceived success. Kelly illustrates this principle using the recent example of musician Olivia Dean, who used her platform to successfully challenge major corporations over exorbitant secondary ticket resale prices. Dean’s swift, public communication resulted in companies like Ticketmaster agreeing to both refund fans who paid above face valueand cap future resale prices within days....
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Communication Lessons from the Celtic AGM
Powerful Communication Podcast
Colin Kelly from the powerful communication podcast from Comteria examines the significant lessons available following the disruptive Celtic Annual General Meeting (AGM). The meeting was closed after continuous protest and disruption, including shouting, booing, and showing red cards, preventing shareholders from asking questions in the open format. The episode argues that Celtic PLC should have anticipated the protests, given prior fan statements and protests at games, knowing that many unhappy protestors were also shareholders. A key communication failure was placing Chairman Peter...
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The Risk of Silence: Why Board Members Must Step Out of the Background
Powerful Communication Podcast
In this episode of the Powerful Communication Podcast, host Colin Kelly explores why it is vital for board members, owners, shareholders, and "silent partners" to cultivate some form of public profile and speak out. The central argument is that silence creates risk: If the only time the public hears from governance leaders is when a crisis occurs, they have done nothing to build goodwill, rapport, or a relationship. This absence of communication means that when something goes wrong, the public might not trust or like the leaders because they were never given an opportunity to get to...
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The AI-Armed Employee: Navigating the New Risk in Appraisals
Powerful Communication Podcast
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The Value Of Your Archive
Powerful Communication Podcast
The Value Of Your Archive Welcome to another powerful communication podcast from Comsteria, hosted by Colin Kelly. Every business is, to some extent, in the content business, requiring written content, video, and audio to populate social media, bring internal communications to life, and drive specific business objectives. While many businesses are realizing that content holds real financial value, they often get caught in the cycle of having to create material from scratch. In this episode, Colin encourages clients to think about the immense value of their content archive. Drawing lessons from...
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The History Of The Internet
Powerful Communication Podcast
Colin Kelly takes a long, deep dive sharing his personal reflections on the history of the internet from 1996 to the present day.
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School Exclusions In Scotland
Powerful Communication Podcast
Colin Kelly discusses a report in The Times Scotland about unruly behaviour in our schools. A report from the Commission On School Reform says the education system is struggling to cope with a growing problem of indiscipline. Colin explores the issue and looks at the SNP government record on school exclusions since it came to power in 2007.
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The Tough Truth Academics Need to Hear
Powerful Communication Podcast
Welcome to Comsteria's powerful communication podcast. This is Colin Kelly, and this episode is for every academic. For years, we've watched the tension, maybe conflict, maybe just a lack of understanding between academic experts and the PR and marketing teams trying to amplify their impact. If you've ever felt misunderstood or like your brilliant work isn't getting the attention it deserves, this is for you. We're cutting through the noise with practical, no-nonsense advice: ditch the two-and-a-half-page biography for a snappy intro, learn to stop talking after a 30-60 second answer...
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Could local supermarkets be the future of local news and journalism?
Powerful Communication Podcast
We're going full on into a speculative vision of the future in this episode. One where local businesses diversify into running radio stations and supermarkets employ journalists and produce local news. We also talk about the politics of Charles Dickens and how profit making enterprise can play a role in bringing communities and society back together. Time will tell how accurate Colin Kelly's predictions are!
info_outline00:00:00:09 - 00:00:41:00
Speaker 1
Unlimited inventory is the scourge of powerful communication. Let me say that again. Unlimited inventory is the scourge of powerful communication. You know, it's not PowerPoint that causes death by PowerPoint. There's no problem with PowerPoint. The issue with PowerPoint is you can always add another slight. The problem with your website is we can always add another page. If you're using AI, if you're writing in Microsoft Word, whatever you're doing, you can just keep going and keep going and keep going and adding more and more and more.
00:00:41:02 - 00:01:20:20
Speaker 1
We've got unlimited data on a lot of our phones. We've got unlimited storage on a lot of our devices. We need to stop. We need to impose some restrictions on ourself. If you listen to some of the great creative minds in art, they'll tell you that creativity comes from the restrictions, from the format, or from a scarcity. I have to make this, collage, but I can only use pebbles of a certain size.
00:01:20:22 - 00:01:54:04
Speaker 1
I have to make this song, but I can only play these two instruments, and I've only got 2.5 minutes and three chords. There's a freedom and the creativity that, ironically, comes from the scarcity and the restriction. What we've got in modern communications is we've got absolute abundance. We've got unlimited inventory, and we've lost the gatekeeper because nobody wants to be the bad person anymore.
00:01:54:06 - 00:02:32:08
Speaker 1
The awkward customer that says, no, you're not publishing that. No, that can't go on. No, we don't have space. No, that's not a good use of resources. No, the audience doesn't want the unlimited inventory lets us just run riot. And it dilutes and diminishes the product and overwhelms our audience. I'm turning on an old hack now because of my roots in journalism and newspapers and linear, old fashioned broadcasting, where the news bulletin had to be three minutes.
00:02:32:10 - 00:03:19:23
Speaker 1
That's it. Or the newspaper had to have 36 pages. And of, Only very, very rarely would they add additional inventory to the newspaper. Limiting the inventory will improve the quality of your work. It will lead to constructive discussions with your colleagues, decision making, and a far greater respect for the audience. The audience's Steve Jobs says the audience don't really know what they want to tell you, that they like all the freedom and the looseness and the no rules of podcasts and, you know, choose whatever you like from Netflix and all that stuff.
00:03:19:23 - 00:03:56:15
Speaker 1
But the truth is that the audience needs an element of curation. They need to be told what's important. They need you to prioritize the information that you give them. And if you can do that, then you will win their trust and respect. And ultimately you will gain influence, which I'm assuming is exactly what you want. If this strikes a chord, you're most welcome to subscribe to this podcast or get in touch with us here at Comm Studio.
00:03:56:15 - 00:04:07:07
Speaker 1
We can send you our training and consultancy brochure. We can talk about what you need to get the results that you want. Thanks very much for listening. Share this with someone who needs it.