Building a Brand in the Epicenter of Cannabis with Daniel Yi of the Shryne Group
Release Date: 02/06/2020
Collective Wisdom
In 2022, 30% of 12th graders reported using marijuana in the past year, and 6.3% reported using marijuana daily in the past 30 days. The Hook Co-Founders, Stephanie Kimitsuka and Bayley Logan, are on a mission to help educate parents and kids about safe cannabis consumption. We also talk about the dangers of alcohol vs cannabis, and the continuing issues of cannabis stigmatization.
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Cal talks about the inception of his new start-up and how it will utilize terpenes and botanicals to develop a unique category of products that do not contain cannabinoids. Masks for Good is a fund-raising campaign Cal’s group developed to get KN95 masks into the hands of healthcare providers fast.
info_outlineDaniels talks about managing the brand with vertical integration, Shryne's focus on California, and the biggest challenge for 2020.