706: On Becoming: The Art and Craft of Personal Storytelling (Ep 6: Raspberry Sky) with Wendy Zheutlin
The College Essay Guy Podcast: A Practical Guide to College Admissions
Release Date: 04/14/2026
The College Essay Guy Podcast: A Practical Guide to College Admissions
Hey friends and welcome back to the podcast! I'm Tom Campbell, a former admission officer and now a college counselor and content creator here at College Essay Guy. In this episode, I sit down with one real student and talk through the actual, messy work of applying to college — in real time. That student is Harmony, and I met her backwards: not in person, but through her writing during CEG Live, which are large group essay writing classes Ethan leads every summer for high school students across the US. I was invited to lead a “bonus session” during the program, where I’m tasked with...
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Friends, welcome back to the podcast. This is part two of my conversation with Angel Pérez, the CEO of the National Association for College Admission Counseling. The theme of our conversation was navigating ambiguity. In case you missed , Angel and I talked about where our own relationships with uncertainty began, what it has looked like for him to lead NACAC through some extraordinarily difficult moments, and some of the lessons he’s learned along the way. In this second part, we get much more practical. Angel and I wanted to explore a simple question: What can we actually do when we...
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Hi, friends, and welcome back to the College Essay Guy podcast. This episode is a fireside chat with Angel Pérez, the CEO of NACAC (the National Association for College Admission Counseling), someone who was named by Forbes as the most influential voice in college admissions. Not long ago, Angel was discussing in an interview his book The Hottest Seat on Campus: A Roadmap for Mastering Leadership in College Admission, and he mentioned that if he could add one more chapter to his book, he'd write it on navigating ambiguity. This is a topic that has interested me for the last couple years as...
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Hey friends, welcome back to the podcast. Ten years ago, a group at Harvard released a report called Turning the Tide, and it attempted something audacious: getting college admission (of all things) to make caring count. This June, the fourth report in that series came out, written with NACAC's Center for Innovation in College Admission, and my sense is it's the most urgent one yet. Here's a stat that struck me: 34 percent of teens say they have little or no meaning or purpose in their lives. For young people 19 to 25, it's 51 percent. My guests today wrote the report: Dr. Rick...
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Hi there and welcome back to the podcast! I’m Tillie Gottlieb, a senior college counselor and content specialist here at CEG. I am delighted to be a guest host today as part of our series interviewing admission officers. We’re getting to know more about this hardworking, thoughtful group of professionals whose job it is to build college communities and shape the culture of our higher education institutions - talk about high pressure! Hearing about their own journeys through the education system, their reasons for working with students all over the world, and the commitments they’re...
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Welcome back to the podcast! I'm Tillie Gottlieb, a senior college counselor and content specialist here at CEG. This season, we're sitting down with admission officers to hear their real stories. I spent years on that side of the desk myself, and one thing I want listeners to walk away with is this: these aren't gatekeepers deciding your fate. They're people trying to build a class and a community, often inside a system that feels chaotic from every angle. So over the next few weeks, we're getting to know some of them as people, hearing what actually drives them, and along the way, getting a...
info_outlineThe College Essay Guy Podcast: A Practical Guide to College Admissions
Hi, friends, and welcome back to our series, “On Becoming: The Art and Craft of Personal Storytelling.” I’m Tom Campbell, former Pomona and Holy Cross admissions officer, and one of the CEG podcast co-hosts, alongside my lovely colleagues Tillie and Ethan. In this series, we take a close look at personal essays written by real students, talking about why we love them, what makes them work, and how they came to be. In this episode, we break down an essay that we’re calling The Translator. This student, who worked with one of our amazing essay coaches Lavon Robinson a few years...
info_outlineThe College Essay Guy Podcast: A Practical Guide to College Admissions
Hi friends, and welcome back to the podcast. Today's episode is a special behind-the-scenes look at a live application review I did with Anna, a high school senior I met last year. We recorded this about ten days before her early deadlines, and she was kind enough to let me walk through her entire application in real time: her personal statement, her activities list, and all of her supplemental essays for Yale. Fun fact: Anna emailed me a couple months later to let me know she actually got into Yale (congrats again, Anna!). In this episode, we get into: What it was like for Anna to pivot away...
info_outlineThe College Essay Guy Podcast: A Practical Guide to College Admissions
Hi, friends, and welcome back to our series, “On Becoming: The Art and Craft of Personal Storytelling.” In this series, we take a close look at personal essays written by real students, talking about why we love them, what makes them work, and how they came to be. In this episode, we break down an essay called "The Stomach Whisperer" about a student who used to lie on her grandmother's stomach and wonder if the echoing gurgle I’d just heard was caused by the molasses or by the cinnamon. I'm joined today by Tillie Gottlieb, a former admission officer turned Director of College...
info_outlineThe College Essay Guy Podcast: A Practical Guide to College Admissions
Welcome back to the podcast! Today’s episode is hosted by Tom Campbell, a former admission officer and now a college counselor and content creator here at College Essay Guy. This show often reminds us that beneath the essays, the deadlines, and the color-coded college lists, this whole thing is really about people — and today's guest is exhibit A. Quick disclaimer: this is a feel-good episode. Very “This American Life.” If you've ever needed your faith in public education restored, cancel your other plans. In a content landscape where some of the loudest admissions "experts" run on...
info_outlineHi, friends, and welcome back to our series, “On Becoming: The Art and Craft of Personal Storytelling” where we take a close look at personal essays written by real students, talking about why we love them, what makes them work, and how they came to be.
In this episode, I had the honor of sitting down with Wendy Zheutlin, who is not only one of my essay coaches but has been a volunteer for the past four years with our Matchlighters Scholars Program. This is the program where we pair high-achieving, low-income students with amazing counselors for 10 hours of free one-on-one support. And if that sounds interesting to you, whether you are a student or a counselor, we'll link in the show notes where you can find out more.
This episode is a rare opportunity. Whereas normally we break down essays written by students, this was actually a personal statement written by Wendy herself as part of a course that I led for counselors. So this is her own personal statement, not written for applying to college, and it's one of my favorite essays.
We talk about what it was like for Wendy, who doesn’t identify as a writer, to write this story, a few techniques she uses to communicate a lot in just a few words, and that ineffable moment when you figure out what a story is about.
If you’re the kind of person who enjoys seeing how things get made, whether it’s a great meal, a film scene, or a piece of writing, I have a feeling you might enjoy this one.
Wendy Zheutlin works independently and with CEG as a college essay coach. After earning her BA in psychology from UCSC and her MA in film from Stanford, Wendy went on to work on social issue documentaries in film and TV. While raising her family, Wendy worked in both an elementary school and public library. Open and honest, Wendy builds trust and provides a safe environment in which students can begin a joyful journey of self-reflection and discovery as they write college essays that capture their spirit, their values, their experiences that engage readers.
Enjoy.
Play-by-Play:
- 2:04 – What is Wendy’s background, and what motivated her to experience the essay process from the “inside out”?
- 4:27 – Wendy reads her personal statement, “Raspberry Sky.”
- 11:45 – What was the writing process like for Wendy?
- 15:14 – How can short, factual sentences create a more impactful story?
- 18:11 – How did reading children’s picture books influence Wendy’s approach?
- 19:17 – How does the plum blossom motif serve as a metaphor for new beginnings?
- 21:58 – How can contrast show the different sides of a hard experience?
- 26:13 – What did Wendy discover about her story through multiple revisions?
- 28:31 – Why is subtle humor a useful tool when sharing a difficult experience?
- 30:21 – How can a writer identify the “orienting moment” or core message of a story?
- 36:18 – How can parentheticals be used to pack a lot of detail into a short section?
- 39:48 – What advice does Wendy offer for writing about difficult experiences?
- 43:27 – How can the process of “meaning making” help both the author and reader discover something new?
- 44:54 – What does the essay’s conclusion reveal about growth?
- 48:48 – Closing thoughts
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