706: On Becoming: The Art and Craft of Personal Storytelling (Ep 6: Raspberry Sky) with Wendy Zheutlin
The College Essay Guy Podcast: A Practical Guide to College Admissions
Release Date: 04/14/2026
The College Essay Guy Podcast: A Practical Guide to College Admissions
Hi, friends, and welcome back to our series, “On Becoming: The Art and Craft of Personal Storytelling.” I’m Tom Campbell, former Pomona and Holy Cross admissions officer, and one of the CEG podcast co-hosts, alongside my lovely colleagues Tillie and Ethan. In this series, we take a close look at personal essays written by real students, talking about why we love them, what makes them work, and how they came to be. In this episode, we break down an essay that we’re calling The Translator. This student, who worked with one of our amazing essay coaches Lavon Robinson a few years...
info_outlineThe College Essay Guy Podcast: A Practical Guide to College Admissions
Hi friends, and welcome back to the podcast. Today's episode is a special behind-the-scenes look at a live application review I did with Anna, a high school senior I met last year. We recorded this about ten days before her early deadlines, and she was kind enough to let me walk through her entire application in real time: her personal statement, her activities list, and all of her supplemental essays for Yale. Fun fact: Anna emailed me a couple months later to let me know she actually got into Yale (congrats again, Anna!). In this episode, we get into: What it was like for Anna to pivot away...
info_outlineThe College Essay Guy Podcast: A Practical Guide to College Admissions
Hi, friends, and welcome back to our series, “On Becoming: The Art and Craft of Personal Storytelling.” In this series, we take a close look at personal essays written by real students, talking about why we love them, what makes them work, and how they came to be. In this episode, we break down an essay called "The Stomach Whisperer" about a student who used to lie on her grandmother's stomach and wonder if the echoing gurgle I’d just heard was caused by the molasses or by the cinnamon. I'm joined today by Tillie Gottlieb, a former admission officer turned Director of College...
info_outlineThe College Essay Guy Podcast: A Practical Guide to College Admissions
Welcome back to the podcast! Today’s episode is hosted by Tom Campbell, a former admission officer and now a college counselor and content creator here at College Essay Guy. This show often reminds us that beneath the essays, the deadlines, and the color-coded college lists, this whole thing is really about people — and today's guest is exhibit A. Quick disclaimer: this is a feel-good episode. Very “This American Life.” If you've ever needed your faith in public education restored, cancel your other plans. In a content landscape where some of the loudest admissions "experts" run on...
info_outlineThe College Essay Guy Podcast: A Practical Guide to College Admissions
Hi, friends, and welcome back to our series, "On Becoming: The Art and Craft of Personal Storytelling," where we take a close look at personal essays written by real students, talk about why we love them, what makes them work, and how they came to be. In this episode, I'm joined by Amber Patterson, Regional Director of Admission at Texas Christian University. This conversation does two things at once. We read a real student essay closely, line by line, and we get inside an admission reader's head to understand what's actually landing as she reads through it. We get into: What Amber hopes to...
info_outlineThe College Essay Guy Podcast: A Practical Guide to College Admissions
Hi, friends, and welcome back to our series, “On Becoming: The Art and Craft of Personal Storytelling.” where we take a close look at personal essays written by real students, talking about why we love them, what makes them work, and how they came to be. In this episode, I’m joined by Hillary Dickman, Senior Assistant Director of Admission at Colorado College. In past episodes, we've really broken down these essays and gotten into the nooks and crannies of what makes them work. But in this episode, I really wanted to get a sense of how Hillary sees essays from an admission reader's...
info_outlineThe College Essay Guy Podcast: A Practical Guide to College Admissions
Hi, friends, and welcome back to our series, “On Becoming: The Art and Craft of Personal Storytelling.” In this series, we take a close look at personal essays written by real students, talking about why we love them, what makes them work, and how they came to be. In this episode, we break down an essay that is one of my new favorites. It’s conceptually rich because even though it’s on molding clay, it could be considered any of these montage types: I love/I know, Essence Objects, Skills/Superpower, Identity, Home, or Uncommon extracurricular activity. That’s not a goal I’m...
info_outlineThe College Essay Guy Podcast: A Practical Guide to College Admissions
Hi, friends, and welcome back to our series, “On Becoming: The Art and Craft of Personal Storytelling.” In this series, we take a close look at personal essays written by real students, talking about why we love them, what makes them work, and how they came to be. In this episode, we share an essay that begins: “Robes are the textile version of comfort food; they’re my chicken noodle soup.” And it is indeed about the different robes the student wears and how each one reveals a different aspect of who the author is. I'm joined today by Andrew Callery, a college counselor...
info_outlineThe College Essay Guy Podcast: A Practical Guide to College Admissions
Hey friends, and welcome back to the College Essay Guy podcast. Today’s episode is a special follow-up with Alisha, who you might remember from our series last season where we walked through her personal statement process step-by-step. Now that she has officially received her results, Alisha is back to share the final chapter of her journey and reflect on the experience of reaching the finish line. In this session, Alisha and I explore: The emotional ups and downs of receiving college acceptances and rejections Alisha’s advice for students currently navigating the application process What...
info_outlineThe College Essay Guy Podcast: A Practical Guide to College Admissions
Hi, friends, and welcome back to our series, “On Becoming: The Art and Craft of Personal Storytelling” where we take a close look at personal essays written by real students, talking about why we love them, what makes them work, and how they came to be. In this episode, I had the honor of sitting down with Wendy Zheutlin, who is not only one of my essay coaches but has been a volunteer for the past four years with our Program. This is the program where we pair high-achieving, low-income students with amazing counselors for 10 hours of free one-on-one support. And if that sounds...
info_outlineHi, friends, and welcome back to our series, “On Becoming: The Art and Craft of Personal Storytelling” where we take a close look at personal essays written by real students, talking about why we love them, what makes them work, and how they came to be.
In this episode, I had the honor of sitting down with Wendy Zheutlin, who is not only one of my essay coaches but has been a volunteer for the past four years with our Matchlighters Scholars Program. This is the program where we pair high-achieving, low-income students with amazing counselors for 10 hours of free one-on-one support. And if that sounds interesting to you, whether you are a student or a counselor, we'll link in the show notes where you can find out more.
This episode is a rare opportunity. Whereas normally we break down essays written by students, this was actually a personal statement written by Wendy herself as part of a course that I led for counselors. So this is her own personal statement, not written for applying to college, and it's one of my favorite essays.
We talk about what it was like for Wendy, who doesn’t identify as a writer, to write this story, a few techniques she uses to communicate a lot in just a few words, and that ineffable moment when you figure out what a story is about.
If you’re the kind of person who enjoys seeing how things get made, whether it’s a great meal, a film scene, or a piece of writing, I have a feeling you might enjoy this one.
Wendy Zheutlin works independently and with CEG as a college essay coach. After earning her BA in psychology from UCSC and her MA in film from Stanford, Wendy went on to work on social issue documentaries in film and TV. While raising her family, Wendy worked in both an elementary school and public library. Open and honest, Wendy builds trust and provides a safe environment in which students can begin a joyful journey of self-reflection and discovery as they write college essays that capture their spirit, their values, their experiences that engage readers.
Enjoy.
Play-by-Play:
- 2:04 – What is Wendy’s background, and what motivated her to experience the essay process from the “inside out”?
- 4:27 – Wendy reads her personal statement, “Raspberry Sky.”
- 11:45 – What was the writing process like for Wendy?
- 15:14 – How can short, factual sentences create a more impactful story?
- 18:11 – How did reading children’s picture books influence Wendy’s approach?
- 19:17 – How does the plum blossom motif serve as a metaphor for new beginnings?
- 21:58 – How can contrast show the different sides of a hard experience?
- 26:13 – What did Wendy discover about her story through multiple revisions?
- 28:31 – Why is subtle humor a useful tool when sharing a difficult experience?
- 30:21 – How can a writer identify the “orienting moment” or core message of a story?
- 36:18 – How can parentheticals be used to pack a lot of detail into a short section?
- 39:48 – What advice does Wendy offer for writing about difficult experiences?
- 43:27 – How can the process of “meaning making” help both the author and reader discover something new?
- 44:54 – What does the essay’s conclusion reveal about growth?
- 48:48 – Closing thoughts
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