011 | Sports & Athlete Marketing with Wasserman Managing Partner, Steve Astephen
Release Date: 04/15/2019
Commercial Grade Podcast
Season #1 of Commercial Grade is a wrap! Season #2 will kick-off after the holidays with new guests, topics & confessions in advertising. Today's finale features ad sales veteran Lisa Solomon, one of the 1st AOL/Microsoft digital ad sales reps (hello dial-up!) before moving onto NBC/Universal & eventually launching the marketing version of Master Class, Atheneum Collective. Lisa explains the ins/outs of ad sales, how the industry has evolved and gives pointers on how anyone can master the art of sales.
info_outline 035 | Are Consultancies Making Ad Agencies Redundant? | Sam Hawkins, Senior Consultant | DeloitteCommercial Grade Podcast
Competition amongst ad agencies has historically been fierce yet predictable. An agency's foremost competition was typically another shop with similar offerings: Integrated vs. integrated, PR vs. PR, media vs. media. Recently, the landscape has become increasingly complex with traditional consultancies (Deloitte, McKinsey, Bain & Co.) playing AND winning on agency turf. Sam Hawkins, Senior Consultant at Deloitte, joins to discuss the evolution of consultancies & their impact the agency/client relationship.
info_outline 034 | "Inside the Agency" Series | Part 2: Creative Direction | Marcus Wesson, Chief Creative Officer| DaileyCommercial Grade Podcast
Marcus Wesson, award-winning Chief Creative Officer of Dailey Advertising in LA, joins Commercial Grade to talk through the ins and outs of creative production, what it takes to makes an award-winning campaign (think: Carls Jr. burgers & bikinis!) and how he evolved from a junior art director to CCO of a major ad agency. Marcus and Christie also talk through the time they, unbeknownst to them, pitched against each other to win the Call of Duty: Modern Warfare account.
info_outline 033 | Diversity, Inclusion & Allies in Advertising | Erin Matts, CEO & Anita May, MD, Hearts & ,Commercial Grade Podcast
In the second part of my conversation with Erin Matts, CEO, and Anita May, MD, of Omnicom's Hearts & Science, we cover a topic high on the priority list of most agencies and corporations: Diversity, Inclusion & Allies in Advertising. From ageism to sexism, Erin and Anita share challenges they've faced and how they approach diversity internally and when hiring. Anita also takes us through the "aha" moment behind P&G's "The Talk," which details the harsh reality African American parents and children face.
info_outline 032 | Media Magic & The Road to CEO | Erin Matts, CEO & Anita May, MD | Hearts & ScienceCommercial Grade Podcast
In Part #1 of "Media Magic & The Road to CEO," Erin Matts, CEO, and Anita May, Managing Executive Director, of Omnicom's Hearts & Science global marketing agency, join Christie to talk about the role and power of media in advertising, evolving approaches to data insights and storytelling, and their respective roads to becoming respected and influential female marketing executives.
info_outline 031 | Confessions in Advertising, Volume IICommercial Grade Podcast
Working in advertising undoubtably results in a variety of crazy, funny, unbelievable experiences that I've dubbed, "Confessions in Advertising." Over the past 30 episodes, Commercial Grade guests have shared surreal and memorable moments from their careers that deserve to be retold. Confessions in Advertising: Volume 2, is the second iteration of these wild stories and can be considered a warning (or encouragement, depending on your POV!) to anyone looking to get into advertising.
info_outline 030 | Confessions in Advertising, Volume 1Commercial Grade Podcast
Working in advertising undoubtably results in a variety of crazy, funny, unbelievable experiences that I've dubbed, "Confessions in Advertising." Over the past 30 episodes, Commercial Grade guests have shared truly surreal and memorable moments from their careers that deserve to be retold. Confessions in Advertising: Volume I, is a compilation of these wild stories and can be considered a warning (or encouragement, depending on your POV!) to anyone looking to get into advertising.
info_outline 029 | Appearance on Adam Carolla Show | Taco Bell Hotel, Mercedes-Benz & Coors Light campaignsCommercial Grade Podcast
During this week's episode, I reunite with the Adam Carolla Show gang in studio. We talk new campaigns and pop-ups from Taco Bell, Mercedes-Benz, Coors Light and more. As a teaser, if you have strong opinions on "shower beers," I want to hear them!
info_outline 028 | Movie Magic 101: Visual Effects Explained |Darcy Parsons, Co-Founder of KevinCommercial Grade Podcast
This episode features another listener requested topic: Inside the world of Visual Effects. Darcy Parsons, a commercial/TV producer-turned-visual effects specialist and co-founder of Kevin, a visual effects studio, joins Commercial Grade to talk all things VFX. She takes us behind the scenes, reveals stories from her "live action" days with SNL and MTV, explains the various kinds of visual effects and tells viewers how to spot them!
info_outline 027 | Product Placement: Behind The Deals | Joe Shields | VP, Connections, iHeartMediaCommercial Grade Podcast
Joe Shields, Vice President of Connections at iHeartMedia and life-long product placement fan, takes us deep into the world of Product Placement and Branded Entertainment. Joe discovered his passion for product placement as a youth, moved to LA and never looked back. His expertise runs deep and his roster of product placement deals includes work for Columbia Pictures, FOX, FX Network and properties such as Talladega Nights and It's Always Sunny in Philadelphia.
info_outlineHave you ever wondered how some of your favorite pro athletes lock-in their contracts, negotiate endorsement deals, deal with controversy and hecklers, or become the face of the next Nike/Adidas/Under Armour campaign? Steve Astephen, professional Sports Agent and Managing Partner of Sports Marketing agency Wasserman, joins Christie for a behind-the-scenes look at this and much more.