Double Dip: Sylvia Montgomery, CPSM
Communiqueso Podcast
On Monday's episode, we welcomed Sylvia Montgomery, CPSM to talk to us about how original research can be used as a content marketing tool. For today's Double Dip, we’re back with Sylvia to learn more about how her career, and how she went from a graphic designer to a brand and marketing expert in the professional services niche.
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Original Research as a Marketing Tool
Communiqueso Podcast
As consumers in a data-driven world, we are all more informed than ever before. Buying a new camera? Check out Consumer Reports. Thinking about trying a new restaurant? Not before seeing it's Yelp rating. Whether we know it or not, we're constantly conducting original research to learn more about companies, products, and services before we invest our time and money. But as marketers - or professional services firms - we don't always apply that same level of due diligence when making decisions that impact our clients or marketing strategies. Today we're excited to be...
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Double Dip: Susan Murphy
Communiqueso Podcast
Susan has come a long way from being a shy English teacher to today, an inspirational presentation coach for AEC firms across the country. On today's double dip, she is sharing some great stories and advice she's learned along her glamorous journey.
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The Power of a Good Presenter
Communiqueso Podcast
As in-house marketers, we're often the go-to internal resource on coaching technical staff for presentations - be it for a client interview, speaking opportunity or internal meeting. And while most of us are natural-born communicators, presentations bring unique challenges. Before we can coach others, we must be great presenters ourselves. That's why we're excited to welcome of to the podcast this week to share her valuable insight surrounding her 20-years as a presentation coach.
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Double Dip: Heather Davis
Communiqueso Podcast
We're back with Heather Davis, Managing Director of Brand + Culture and MGAC, to learn about her career journey - and how a design background has led to her current marketing role in the AEC industry.
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Braving Difficult Conversations in the Workplace
Communiqueso Podcast
If you've made it to this point in your career and have never faced a difficult conversation in the workplace, I'd say you've most likely either avoided them or you're simply a lucky individual! Whether related to performance issues, personality conflicts, or a hostile work environment - these confrontational discussions are by no means easy, but extremely necessary. Learning how to face these direct conversations head on is an important step in everyone's career, and we're excited to be chatting with Heather Davis this week to hear about her experience and...
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Double Dip: Joanna Hoffschneider
Communiqueso Podcast
On Monday's episode, we chatted with Joanna Hoffschneider about the challenges of taking on a new team and how to overcome them. Today, we're back with Joanna to hear more about her career as a marketer, the impact of her personal network, and why she's making the next year about getting back to the basics.
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Taking On A New Team
Communiqueso Podcast
Starting a new job is hard. There's a new culture to adapt to, and new projects and procedures to learn. And if you're a manager, you also have the challenge of taking on a new team. Today we'll be talking with Joanna Hoffschneider, industry vet and Vice President of Business Development and Marketing at Grimm + Parker, about how to turn your NEW team into YOUR team.
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Double Dip: Mindy Hinsley, CPSM
Communiqueso Podcast
We're back today with Mindy Hinsley, CPSM to learn more about her career experience and challenges.
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Keeping the Strategic Plan Alive
Communiqueso Podcast
Strategic planning. It's one of those things that we all know we should be doing, but don't always dedicate the time and resources true to our intentions. When done right, a strategic plan will act as a roadmap to not only plan for the future, but also guide and motivate each employee in their daily decisions. Today we're chatting with Mindy Hinsley, CPSM, about the value she sees in keeping the plan alive, and how to incorporate the strategic planning process into you everyday routine.
info_outlineWe're so, so excited to announce that we've been selected to speak at SMPS Build Business: Synthesis, this August in Philadelphia! And in true Communiqueso style, the program will consist of interviews with top industry leaders from around the country. The catch? We plan to select the panel members based on YOUR suggestions! Listen to find out how you can nominate panelists, and participate in the conversation.