Interview with Mark Stiving, Author of Selling Value: How to Win More Deals at Higher Prices
Release Date: 05/27/2025
Composites Weekly
On this episode , CEO of , joins the show. Carbon fiber has long been a cornerstone of aerospace and defense—but the reality is, the supply chain behind it is anything but secure. Today, much of the world’s high-performance carbon fiber depends on globally concentrated precursor production, leaving critical industries exposed at a time when resilience matters more than ever. But what if you could rethink carbon fiber from the ground up—making it not only domestically sourced, but actually carbon-negative… and still capable of meeting the demands of fighter-jet-grade applications?...
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On this episode, , joins the podcast to discuss the upcoming Demo Day at Fibers and Composites Manufacturing Facility (FCMF). Krishnan is an Assistant Professor, Mechanical, Aerospace & Biomedical Engineering Department and Affiliated with Fibers and Composites Manufacturing Facility, University of Tennessee, Knoxville, TN. This upcoming event on Wednesday, March 25th, will provide an opportunity to see the facility in operation through live machinery demonstrations and cutting-edge manufacturing technologies led by the facility's undergraduate and graduate student researchers and staff. ...
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On this episode, we’re looking at a project that could say a lot about where advanced manufacturing is headed next. America Makes has awarded UDRI $450,000 for its AACAMS (Affordable and Agile Composite Additive Manufactured Structures) project, focused on pushing forward the integration of additive manufacturing and advanced composites for aerospace and defense. The DOD has prioritized continuous fiber additive manufacturing (CFAM) for its ability to produce strong, lightweight parts by reinforcing polymers with continuous carbon or glass fibers for high-performance applications. and join...
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On this episode, we feature more interviews from the 2nd day of JEC World 2026. These include a mix of Innovation Award winners, and Startup Booster finalists.
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On this episode, we feature several interviews from day one of JEC World 2026, including some Innovation Award winners, and Startup Booster finalists.
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On this latest episode, Lisa Anderson, President of joins the podcast. Lisa is one of the most respected voices in manufacturing strategy, supply chain transformation, and SIOP. She’s the author of a recently released book titled AI & Advanced Technologies in Manufacturing, where she explores how manufacturers are using AI and advanced analytics to drive real, measurable results—from demand forecasting to optimized production planning. She'll be sharing how AI is actually improving manufacturing supply chains, where companies are seeing real value versus hype, and what...
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On this episode, Bryan Hassin, CEO of DexMat joins the show to discuss Galvorn - a next-generation conductive material designed for high-performance, weight-constrained applications across aerospace, defense, automotive, and data infrastructure. Their latest funding marks a transition point for the company, from deep materials R&D into production scale and customer qualification. Bryan has spent his career working at the intersection of lab innovation and manufacturing reality. You can learn more about Galvorn at .
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Self-healing composites have been talked about for years, but sometimes a piece of research comes along that looks meaningfully different. This week, , a science journalist, joins the show to discuss his recent article, "." It highlights a self-healing composite material developed by researchers at North Carolina State University that can repair damage repeatedly, over 1,000 cycles. It incorporates a 3D-printed thermoplastic healing agent with embedded carbon-based heaters that, when heated, melt the agent into cracks and restore the composite’s structural integrity. It's a...
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On this episode, Nancy Hairston, CEO of MedCAD joins the show to discuss their innovative approach to the design and production of patient-matched medical devices using 3D printing. They've recently produced 3D-printed implants for wounded Ukrainian soldiers, an application where speed and accuracy can be life-changing. Their approach is 100% patient-customized, with every implant and every procedure planned and manufactured in-house in cooperation with a patient’s attending surgical team. You can learn more about their company at .
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On this episode, Marty Johnson, VP of Product and Technical Fellow at 3D Systems, joins the show to take a clear-eyed look at additive manufacturing materials—what they can do, what they can’t, and what engineers should realistically expect when composites and filled materials enter the 3D-printing conversation. Marty brings a mechanical engineering first perspective to additive manufacturing—cutting through marketing claims to focus on real data, long-term performance, and where printed composite materials truly make sense in aerospace, automotive, tooling, and beyond. As a...
info_outlineThis week, Mark Stiving joins us on the podcast. Mark is the author of the recent book Selling Value: How to Win More Deals at Higher Prices.
In the last 25 years, Mark has consulted, trained and/or coached hundreds of companies, including Cisco, Procter and Gamble, Grimes Aerospace, Splunk, and Crowdstrike. Today, he works regularly with PE firms, helping their portfolio companies increase profits and drive valuation by learning how to price, package, communicate, and sell value.
Mark's passion is teaching the power of pricing. He evangelizes pricing at major conferences and has conducted over 400 days of corporate training around the globe. Mark’s Price class maintains a net promoter score (NPS) of 81, higher than Apple’s. His podcast, Impact Pricing, maintains a 5 star rating on Apple Podcasts.
You can learn more about him by visiting https://impactpricing.com/markstiving.