Interview with Mark Stiving, Author of Selling Value: How to Win More Deals at Higher Prices
Release Date: 05/27/2025
Trade Show ROI Explained: Lead Generation, Sales Strategy, and Follow-Up
Composites Weekly
On this episode, Daniel Murphy, founder of Alcove Media, joins the podcast. His company helps companies turn trade shows from expensive branding exercises into measurable revenue engines. Daniel works closely with technology companies that invest heavily in expos but struggle to connect booth traffic to real sales outcomes. In this conversation, we break down why most trade shows fail to deliver ROI, how a lack of strategy quietly bleeds marketing budgets, and what it takes to generate qualified leads, engagement, and follow-through that converts. If your company spends serious money...
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Using Color Science and Digital Appearance Simulation to Improve Material Performance
Composites Weekly
On this episode, Dr. Michael Murdoch joins the podcast to discuss how visual cues can act as diagnostics for material performance, and how engineers can preview color, gloss, translucency, surface texture, and material mixtures long before a physical prototype exists. He is the head of the . His work focuses on how material appearance—things like color, gloss, translucency, and surface texture—can be digitally simulated, measured, and used as meaningful data long before a physical part ever exists. With an early career as a chemical engineer at Eastman Kodak, working hands-on with...
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Reimagining Cargo Logistics Through Hydrogen-Powered Carbon Fiber Blimps
Composites Weekly
On this episode, joins the podcast to discuss his vision for moving cargo containers across vast distances with zero emissions. Ryan is the CEO of Float, a company working to build the next generation of aerial freight systems—fusing hydrogen-powered carbon fiber blimps with quadcopter agility to move cargo containers across vast distances with zero emissions. You can learn more at .
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Developing Ultra-Resilient TPC Materials for Extreme Conditions in Space: Interview with Robert Brüll, CEO of FibreCoat
Composites Weekly
On this episode, Dr Robert Brüll, founder and CEO of joins the show to discuss their strategic partnership with to develop next-generation thermoplastic composites for space. This partnership joins FibreCoat’s expertise in fibre coatings with Lofith’s thermoplastic tape and composite manufacturing. Together, the companies will integrate FibreCoat’s coated fibres into Lofith’s recyclable, high-performance composites to produce lightweight structural materials designed to meet the extreme demands of space. The first orbital demonstration of the joint material is planned for 2026,...
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How ACD’s Embedded Engineers Are Changing the Way Aerospace Teams Work
Composites Weekly
On this episode, Michael Campbell, president of ACD Consulting, a division of Coltala Aerospace, joins the podcast. Michael works closely with aerospace and defense programs across the U.S., helping organizations navigate workforce constraints through smarter engineering deployment, embedded expertise, partnerships, and technology adoption. You can learn more by visiting .
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Integrating Composites Into Tomorrow’s Data Centers - Interview with Roy Silvas
Composites Weekly
On this episode, , Business Development Director at Enduro Composites joins the podcast. We'll discuss where composites fit in the rapidly expanding data-center ecosystem, what adoption barriers still exist, and how the next generation of facilities could benefit from smarter material choices. You can also read Roy's recent article at .
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Using AI to Predict and Generate New Materials
Composites Weekly
On this episode, Dr. Valentyn S. Volkov joins the show to discuss how AI is being used to generate new materials. Dr. Volkov is ranked among the top 2% of scientists worldwide, with over 260 publications and more than 8,000 citations. He is also the founder of , a Dubai-based deep tech company developing the world’s first invisible and weightless smart contact lenses, merging all your gadgets into one infinite screen.
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FibreTuff Technology: The Latest in 3D Printable Biocompatible Materials
Composites Weekly
On this episode, we'll delve into the world of printable biomaterials designed to heal the human body more quickly and safely. Our guest is , founder of , a company developing a new class of bio-based composites—including a unique PAPC + Nylon 66 “alloy” that could redefine how we approach bone repair and tissue integration. FibreTuff’s material isn’t just strong and printable—it’s amphiphilic, meaning it promotes natural cell adhesion and faster healing. You can learn more at .
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Solving the Composites Industry’s Toughest Adhesive Problems - Interview with Rob Glenn of Forza
Composites Weekly
On this episode, Rob Glenn of joins the show. In business since 1979, Forza is a family-owned adhesive, sealant & specialty tape manufacturer based in the US. They supply the global industry with superior, high-performing, customized products. You can learn more by visiting .
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AI in Manufacturing: Adapting the Workforce of Tomorrow
Composites Weekly
On this episode, , executive director of , joins the podcast.Their organization works very closely with the manufacturing industry with a particular focus on preparing the workforce of tomorrow. They work to close the gaps in today’s workforce by increasing participation in STEM, fostering critical thinking and problem solving skills. Brittany is a guest writer for and we’ll be discussing their work in preparing the the gneration of workers with the skills needed to succeed alongside AI.
info_outlineThis week, Mark Stiving joins us on the podcast. Mark is the author of the recent book Selling Value: How to Win More Deals at Higher Prices.
In the last 25 years, Mark has consulted, trained and/or coached hundreds of companies, including Cisco, Procter and Gamble, Grimes Aerospace, Splunk, and Crowdstrike. Today, he works regularly with PE firms, helping their portfolio companies increase profits and drive valuation by learning how to price, package, communicate, and sell value.
Mark's passion is teaching the power of pricing. He evangelizes pricing at major conferences and has conducted over 400 days of corporate training around the globe. Mark’s Price class maintains a net promoter score (NPS) of 81, higher than Apple’s. His podcast, Impact Pricing, maintains a 5 star rating on Apple Podcasts.
You can learn more about him by visiting https://impactpricing.com/markstiving.