The Marketing Audit with Theresa Francomacaro and Why Story Works
Connect the Dots Video Marketing Podcast
Release Date: 09/20/2022
What's the Difference Between Short Form Videos and Long Form Videos?
Connect the Dots Video Marketing Podcast
Sometimes we're just too close to what we do. Sometimes we need someone else to bring to our attention when we're using jargon. Sometimes that happens to me. This was one of those sometimes. I had someone recently say "What are talking about when you say short form vs long form?" And it hit me: I've been using language that most people don't understand. So today's the day to clarify that. In this episode, I review the difference between short form videos and long form videos. I also share why I disagree with Google. And I make up my own term. Follow my podcast or...
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3 Mistakes New Video Creators Make (and how to correct them!)
Connect the Dots Video Marketing Podcast
Being new to creating video is no different than being new to starting your own business. Well, maybe it's a little different. Creating videos with YOU as the brand - or face of the business - means being vulnerable. That's hard for most of us. And when we're vulnerable and not sure what or how to create a video mistakes are bound to happen. The good news is - each is easily correctable! Here are the 3 mistakes I often see new video creators make. Listen to the episode to learn how to correct each one. They don't look at the camera - they look at their...
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Video Metrics 101: What You Should Be Tracking for Video Marketing Success
Connect the Dots Video Marketing Podcast
What should you be tracking when it comes to video metrics? Host Vicki O'Neill breaks down the video metrics you need to track to increase brand awreness, engagement, conversions and sales. She also gives tips on how to increase each metric if you aren't achieving your video content goals. The link Vicki mentions to sign-up for the 90-minute strategy session is: Share this podcast with someone who's creating videos and struggling with getting views, engagement, conversions and sales. If you're new here and want more video content, tips, how-to's and inspiration for creating video...
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5 Videos Every Business Needs to Win and Keep Clients
Connect the Dots Video Marketing Podcast
Have you ever heard someone say "I don't even know where to start!" when it comes to creating videos for their business? Maybe it's you who's been saying that. If it's you or someone you know, this episode is the place to start. In this episode I review 5 videos every business needs to attract and keep their ideal customers. I share 2 ideas for each of the 5 steps from know, like, trust and buy as well as handling objections. These videos give you the 'hook' ideas which can also be title names. You can always refer to one of my finding topic ideas resources as well like...
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Create SMART Goals for Your Video Strategy
Connect the Dots Video Marketing Podcast
A video strategy - whether you're just getting started with video or want to take your videos to the next level - requires planning. "If you find yourself reacting, you haven't invested enough time in planning." Planning starts with creating goals - SMART Goals. Smart goals are: specific, measurable, achievable, relevant and time-bound. In this episode of Connect the Dots, I walk through an example of a generic video goal vs. a specific video goal. If you want to create videos with a purpose, listen to this episode. Schedule your 90-Minute Video Strategy session with Vicki...
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Create Your Video Marketing Strategy for 2023
Connect the Dots Video Marketing Podcast
The biggest thing 59% of marketers say is missing from a higher ROI with their videos is a video strategy. It's not surprising that video ROI is lackluster if no strategy is in place. The key to any success - in business, sales or life - is having a plan or strategy that takes you from where you are to where you want to go. The more detailed and more inclusive of all who are involved along the way encourages others to help you get to where you want to go. A video marketing strategy isn't any different. This week's podcast episode talks about the stats, what's...
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Where Does Video Fit Into Your Marketing?
Connect the Dots Video Marketing Podcast
Video continues to grow in importance from creating brand awareness to user generated content. There isn't any other form of media that attracts, entices, engages and converts at the rate video does. More businesses are realizing the power of video in attracting new clients, keeping existing clients and even existing clients attracting new clients. Those business leaders who already use video in their marketing are already seeing the value and the ROI of video in their marketing content. The question now is do you? Follow along with this podcast as I reveal more video...
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Video Simplicity and Marketing
Connect the Dots Video Marketing Podcast
Marketing is the lifeline to your business. Why would you want to cut it? The worst thing you can do during a recession is cut your marketing. This practice goes back decades. There's proof that when a business cuts marketing, the sales and customers decline. If you need to make cost cuts in your business, make smaller cuts across the board. Give your business (and employees) the opportunity to thrive as much as possible during the downturns. Video simplicity - it may seem like an oxymoron, but its really not. Keep your holiday chaos out of the business this year. I'm...
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Snapshot of Episodes 127-150: The Highlights Reel
Connect the Dots Video Marketing Podcast
In this episode of Connect the Dots, Vicki O'Neill reviews the highlights from episode 127 - 150. Topics range from what video marketing is and why it's important to TikTok being the new search engine to a guest interview with a local photographer and a SPECIAL 5-part SERIES with a storyteller (to review how storytelling works in marketing and the various components to make it work for you in your business). The links mentioned in this episode: Discover your Video Creator Type: Get Your Video Strategy Mapped for Holiday Sales and into Q1: Vicki on TikTok:
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When Marketing Doesn't Go As Planned
Connect the Dots Video Marketing Podcast
You can plan, get everyone involved, set goals and still not have everything go as planned - including meeting the goals you set. In this final part of a 5-part SPECIAL series, Theresa Francomacaro and I review the marketing audit, evaluate why the results we anticipated didn't come to fruition and next steps for Why Story Works. All links mentioned in this episode as well as the other 4 are included in the show notes for this episode which is episode #150 of Connect the Dots at https://www.vickioneill.com/part5 Grab your spot for a 90-minute VIDEO MARKETING STRATEGY session and get your video...
info_outlineIn this episode of Connect the Dots, I do a marketing audit of Theresa Francomacaro's website Why Story Works and her LinkedIn personal profile.
The intent is to identify opportunities to help her promote her services while moving closer to 3 of her business goals.
I share my screen as I review both digital assets. The Video may be better for clarification on details reviewed. You can access via YouTube here:
To discover your Video Creator Type: https://www.vickioneill.com/quiz