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Handling the Customer Experience Right, with Stacy Sherman

Constructing Brands

Release Date: 06/24/2021

From Legacy to Luxury: Kallista's Vision with Alexander Dornbracht show art From Legacy to Luxury: Kallista's Vision with Alexander Dornbracht

Constructing Brands

What You Will Learn: How to transition from a creative passion to a successful business The importance of brand building in attracting potential buyers Strategies for balancing creative work and business operations The podcast “Constructing Brands” is hosted by Eric Lanel and focuses on the business of building materials manufacturing. It aims to assist companies in this sector by discussing strategies for launching new products, rebuilding brands, and implementing effective communication strategies. The podcast features conversations with experts from construction, architecture,...

info_outline Crafting Success: The Rosemary Hallgarten Story show art Crafting Success: The Rosemary Hallgarten Story

Constructing Brands

The podcast "Constructing Brands" is hosted by Eric Lanel and focuses on the business of building materials manufacturing. It aims to assist companies in this sector by discussing strategies for launching new products, rebuilding brands, and implementing effective communication strategies. The podcast features conversations with experts from construction, architecture, engineering, marketing, and manufacturing to help companies become stronger and more profitable. In a recent episode, Eric interviews Rosemary Hallgarten, founder of Rosemary Hallgarten Inc., who shares her journey from jewelry...

info_outline Stitching Success: How Romo Inc. Became a Textile Titan show art Stitching Success: How Romo Inc. Became a Textile Titan

Constructing Brands

What are 3 things you will learn Evolution of Romo Inc.: The podcast discusses the historical journey of Romo Inc., which began in 1902 as a furniture manufacturing business and later transitioned to textiles. This evolution highlights the company's adaptability and strategic pivots in response to market demands over the decades. Family Business Dynamics: Frederic Henry elaborates on the unique aspects of working in a family-owned business, especially one that has lasted for five generations. He shares insights into the challenges and advantages of maintaining a family legacy while driving...

info_outline Painting the Future: Wellness Meets Innovation show art Painting the Future: Wellness Meets Innovation

Constructing Brands

In this captivating podcast episode, Maya and Price share the inspiring journey of creating Alkemis, the world’s first wellness paint. Born from a shared passion for art and a commitment to health, they reveal how their experiences during the pandemic led them to challenge the toxic norms of conventional paints. With a focus on sustainability and aesthetics, they discuss their innovative mineral-based formula that prioritizes both environmental safety and design elegance. Listeners will gain insights into the complexities of launching a groundbreaking product in the building materials...

info_outline Rocky Mountain Hardware: Founder’s Journey of Creating Artisan Decorative Hardware show art Rocky Mountain Hardware: Founder’s Journey of Creating Artisan Decorative Hardware

Constructing Brands

WHAT YOU WILL LEARN: The origins and early days of Rocky Mountain Hardware, founded by Christian Nickum’s parents How Christian transitioned from the family's window and door business to focus on decorative hardware Strategies for creating unique, high-end artisan hardware pieces for designers and architects The importance of trade shows, distribution networks, and innovative marketing tactics like the "road show" Insights into product design, material selection (bronze), and collaborations with designers Maintaining a balance between artistic vision and business scalability Christian...

info_outline Nobilia's Bold Move: Disrupting the U.S. Kitchen Market with European Furniture show art Nobilia's Bold Move: Disrupting the U.S. Kitchen Market with European Furniture

Constructing Brands

What you will learn from this podcast: Mikael Akerberg's entrepreneurial background and journey to Nobilia Nobilia's decision to enter the fragmented U.S. kitchen market and create a new product category Strategies for researching and understanding the cultural nuances of the U.S. market Building an efficient nationwide distribution network for European kitchen furniture  Partnering for successful online sales and reaching a broader audience Future plans for franchising and expanding Nobilia's presence in the U.S. Lessons learned and advice for global expansion and innovation ...

info_outline Design Psychology: Understanding People to Create Soulful Spaces with Jennifer Be show art Design Psychology: Understanding People to Create Soulful Spaces with Jennifer Be

Constructing Brands

Renowned interior designer Jennifer Bertrand joins host Eric Lanel to discuss her human-centered approach to design. She explains how psychology and deep conversations help her understand clients and create soulful, personalized spaces. Jennifer shares her creative process, from initial chats to online vision boards, and emphasizes the importance of authenticity and risk-taking for growth. She highlights some of her most meaningful projects, including designing homes for military veterans and Ronald McDonald Houses. Jennifer encourages shying away from boundaries, having fun, and not being...

info_outline Rohl Brothers show art Rohl Brothers

Constructing Brands

Summary: In this episode of Constructing Brands, the hosts introduce their new partners and discuss their agenda of celebrating heroes in the building materials industry. They express their passion for design and construction and the importance of telling the stories behind the people, brands, and products in the industry. The hosts highlight the need for getting things done and the ability to identify and tell compelling stories. They emphasize the value of working with knowledgeable and experienced partners and discuss the inspiration that comes from travel and food. The episode concludes...

info_outline Intro Episode (Reboot) show art Intro Episode (Reboot)

Constructing Brands

Summary: In this episode of Constructing Brands, the hosts introduce their new partners and discuss their agenda of celebrating heroes in the building materials industry. They express their passion for design and construction and the importance of telling the stories behind the people, brands, and products in the industry. The hosts highlight the need for getting things done and the ability to identify and tell compelling stories. They emphasize the value of working with knowledgeable and experienced partners and discuss the inspiration that comes from travel and food. The episode concludes...

info_outline How to position yourself in a Positive light show art How to position yourself in a Positive light

Constructing Brands

In the latest episode of GWP’s Constructing Brands podcast, we speak with Kenn Busch, owner of Material Intelligence Website and sustainability thought leader. Kenn offers us insights in how to start the discussion and position your building material company in a world where your carbon footprint is becoming more and more important.. Kenn’s goal is to drive awareness to the importance of climate positive. Learn ways to position your efforts to be climate positive.

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More Episodes

What You Will Learn:

  • Explain how important the customer journey/experience is
  • How to determine customer experience team
  • How to know if you need a customer experience expert
  • Happy employee, happy customer?
  • Where to start with customer experience
  • Is the customer experience important to the end user?

In the latest episode of GWP’s Constructing Brands podcast, Stacy Sherman, customer experience expert, author, and mentor, discusses how important the customer experience is to grow your brand and increase sales.

About Stacy Sherman

Stacy Sherman is an empathetic customer experience (CX) pioneer who has devoted her career to leading with a heart and creating lasting customer loyalty through engaged employees. Recognizing the humanity in others is critical to any business’s success. Whether a company is marketing to other businesses or consumers, its ultimate audience is an individual. There is a person at the other end of every campaign and communication; for businesses that desire to be competitive and acquire customers, making a human connection is critical.

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