Build your Personal Brand / Change your World
The Marketing Agency Leadership Podcast
Release Date: 10/18/2019
Growing Relationships With Key Clients To Build Your Marketing Agency
The Marketing Agency Leadership Podcast
Jon Tsourakis is the Co-owner, President, and Chief Revenue Officer at Oyova, an agency offering integrated digital solutions such as app development, web design, and marketing to create efficient processes for company growth. Jon is a serial entrepreneur and marketing strategist whose continual study of brand identity, business communications, buyer behavior, sales conversion, and various digital marketing techniques keeps him astute to industry standards. His resumé includes executive positions with digital agencies including Innersight dZine Studio, REVOLT, and the Digital Mastermind...
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Becoming Inspired to Build a Cybersecurity Business To Support Other Businesses
The Marketing Agency Leadership Podcast
Matthew Connor, Founder and CEO of CyberLynx, began his programming career at 12 years old while working as a coder for his father’s company. His passion led him to develop his own company, which focuses on offering premium IT services and protecting growing businesses from ransomware. CyberLynx, previously known as Your IT Department, continues to provide cybersecurity and professional IT and support services for expanding companies. In February 2023, Matthew launched The Cyber Business Podcast, where he features founders and entrepreneurs sharing inspiring stories. Matthew is on a...
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From Merger to Mastery: Transforming Into a Comprehensive Digital Partner
The Marketing Agency Leadership Podcast
Kevin Hourigan is the President of Spinutech, a full-service website design and digital marketing agency dedicated to developing customized and data-driven digital marketing solutions. Before merging his business with his current business partner, Kevin founded Bayshore Solutions, which he operated for over two decades. He’s been an active YPO member for over 12 years and serves as its Digital Marketing and Media Network Forum Officer. In 2023, Kevin launched The Growth Fire Podcast, a business growth-focused medium where top business leaders share their experiences and insights. When...
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A Journey of Growth and Learning With Jon Morris
The Marketing Agency Leadership Podcast
Jon Morris is the Founder and CEO of Ramsay Innovations, which helps businesses quickly scale through financial education and strategic funds allocations. In September, Jon founded Fiscal Advocate, which specializes in helping marketing communication firms manage their finances, gain business insights, and grow revenue. Before joining Ramsay Innovations, Jon founded Rise Interactive, a full-service internet marketing agency — growing it from a $10,000 bootstrap business to one of the largest independent digital agencies. Jon is also an Advisor for Fiscal Advocate and was previously an...
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Insights From Jon Tsourakis on Navigating Success in the Marketing Industry
The Marketing Agency Leadership Podcast
Jon Tsourakis is the Co-owner, President, and Chief Revenue Officer at Oyova, an agency offering integrated digital solutions such as app development, web design, and marketing to create efficient processes for company growth. Jon is a serial entrepreneur and marketing strategist whose continual study of brand identity, business communications, buyer behavior, sales conversion, and various digital marketing techniques keeps him astute to industry standards. His resumé includes executive positions with digital agencies including Innersight dZine Studio, REVOLT, and the Digital Mastermind...
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Building Success, Overcoming Challenges, and Harnessing AI for Growth
The Marketing Agency Leadership Podcast
Vic Drabicky is the Founder and CEO of January Digital, a digital marketing agency and consulting firm focused on luxury, retail, and beauty. January Digital is dedicated to comprehensive digital planning and execution, encompassing paid search, paid social, programmatic media buying, and SEO. With a wealth of industry experience exceeding two decades, Vic has previously worked with renowned brands such as Nike, Neiman Marcus, Staples, and Michael Kors.
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From Co-Workers to Agency Owners: The Story of Little Hands of Stone
The Marketing Agency Leadership Podcast
Michael Boychuk is the CCO and Co-founder of Little Hands of Stone, a creative agency and Ad Age Small Agency Newcomer of 2020. Michael has nearly 30 years of industry experience, working for notable firms like WongDoody, SK+G Advertising, and Leo Burnett. Before LHoS, Michael helped build Amazon’s D1 internal creative agency as the North American Executive Creative Director. He leveraged his talents and leadership expertise to spearhead four Super Bowl campaigns and the rebranding that shifted Amazon’s identity toward the globally-recognized standalone smile. Michael also helped launch...
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Expert Advice for Agency Owners: Rob Kischuk on Business Growth and Scaling Teams
The Marketing Agency Leadership Podcast
Rob Kischuk is the Founder and CEO of Bellwood Labs, an on-demand software solution that helps companies develop software from concept to final product. In addition to his development skills, Rob is also a team and relationship builder. He was inspired to start Bellwood Labs to fill the gap between businesses' challenges, objectives, and software products. Rob is a three-time founder and CEO of software tools designed for marketers, including Converge and PerfectPost, and is a mentor at Techstars, a company helping startups with technology, scaling, and product management and strategy. He’s...
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On Generosity, Integrity, Raising the Goal, and Doing it NOW!
The Marketing Agency Leadership Podcast
Joe Soltis, CEO, ChoiceLocal (Cleveland, OH) Joe Soltis is CEO at ChoiceLocal, which Joe describes as “the top performing franchise growth engine” with a “money back guarantee.” The agency offers a wide scope of services for franchisors and franchisees of over 50 brands, enabling them to provide “Fortune 500 level customer service, results, strategy, and ROI on the franchisee level” for a “small and medium size business price.” Large clients might be parent companies of franchise systems, franchisors owning 20 or more franchise systems where each system may have...
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How to Bring the “Little Guy” to the TOP
The Marketing Agency Leadership Podcast
Rafi Arbel, President, Market JD (Chicago, IL) Rafi Arbel is President at Market JD, an internet-based advertising that focuses its work on “increasing visibility” for small law firms specializing in personal injury and workers’ compensation cases. With the kind of clientele the agency serves, the written content has to be extremely precise and accurate. That’s why the firm currently employs 3 attorneys. Rafi is one of them. The agency provides websites, search engine optimization, pay-per-click, reputation management, and content production. The work split is about 65% to...
info_outlineMarc Ensign is the Big Cheese at LoudMouse, a personal branding agency for speakers, authors, coaches, entrepreneurs and artists.
A musician by training, Marc dreamed of performing on Broadway. He created a strong personal “brand,” wrote articles for music industry magazines, interviewed and forged relationships with a lot of performers. As a skilled bass player, Marc eventually “got the Broadway gig,” not by touting his amazing bass playing, but by promoting his ability to imitate a wide variety of styles. Supporting, rather than competing against, other professional musicians, Marc substituted for regular Broadway show band members who, for whatever reason, needed “a night off.” His full time Broadway career ended up lasting 10 years.
In 2001/2002, while working as a musician in the evenings, Marc dabbled in web design during the day. A big and lucrative assignment from American Express’s Travel + Leisure Magazine turned Marc’s “pajamas as business casual” web design company into a marketing agency – overnight. A decade later, he felt lost.
Marc had no education in marketing, but he had a passion for it –and, in particular, for figuring out the one impossible dream a person had – and creating a marketing message and strategy to achieve it – building, for each of his clients, a “personal brand” to get them to their “Broadway.” A couple of years ago, he started LoudMouse with a mission: To change the world by empowering those who want to change the world.
Marc was a breakout speaker at Hubspot’s Inbound 2019 and talked about “Standing Out and Start Getting Paid: How to Build a Personal Brand They Can’t Ignore.”
In this interview, Marc outlines three elements for building a successful personal brand.
- Identity. Be clear on who you are. Communicate “who you are” in a way that really connects with people in an authentic way.
- Visibility. Be able to communicate the message of “who you are” with visual elements: Your font/color/ logo/ website/ social media platforms/ pictures/ headshots. These elements have to be congruent with each other – and consistent.
- Authority. Are you positioned as an industry expert/leader/podcaster interviewee? When people `think of your industry, regardless of size, do people think of you? Did you write the book on the most important thing or a new groundbreaking innovation?