Getting that Video Reaction, Working in the Fast-Paced Worlds of Sports and Video
The Marketing Agency Leadership Podcast
Release Date: 06/14/2019
Growing Relationships With Key Clients To Build Your Marketing Agency
The Marketing Agency Leadership Podcast
Jon Tsourakis is the Co-owner, President, and Chief Revenue Officer at Oyova, an agency offering integrated digital solutions such as app development, web design, and marketing to create efficient processes for company growth. Jon is a serial entrepreneur and marketing strategist whose continual study of brand identity, business communications, buyer behavior, sales conversion, and various digital marketing techniques keeps him astute to industry standards. His resumé includes executive positions with digital agencies including Innersight dZine Studio, REVOLT, and the Digital Mastermind...
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Becoming Inspired to Build a Cybersecurity Business To Support Other Businesses
The Marketing Agency Leadership Podcast
Matthew Connor, Founder and CEO of CyberLynx, began his programming career at 12 years old while working as a coder for his father’s company. His passion led him to develop his own company, which focuses on offering premium IT services and protecting growing businesses from ransomware. CyberLynx, previously known as Your IT Department, continues to provide cybersecurity and professional IT and support services for expanding companies. In February 2023, Matthew launched The Cyber Business Podcast, where he features founders and entrepreneurs sharing inspiring stories. Matthew is on a...
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From Merger to Mastery: Transforming Into a Comprehensive Digital Partner
The Marketing Agency Leadership Podcast
Kevin Hourigan is the President of Spinutech, a full-service website design and digital marketing agency dedicated to developing customized and data-driven digital marketing solutions. Before merging his business with his current business partner, Kevin founded Bayshore Solutions, which he operated for over two decades. He’s been an active YPO member for over 12 years and serves as its Digital Marketing and Media Network Forum Officer. In 2023, Kevin launched The Growth Fire Podcast, a business growth-focused medium where top business leaders share their experiences and insights. When...
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A Journey of Growth and Learning With Jon Morris
The Marketing Agency Leadership Podcast
Jon Morris is the Founder and CEO of Ramsay Innovations, which helps businesses quickly scale through financial education and strategic funds allocations. In September, Jon founded Fiscal Advocate, which specializes in helping marketing communication firms manage their finances, gain business insights, and grow revenue. Before joining Ramsay Innovations, Jon founded Rise Interactive, a full-service internet marketing agency — growing it from a $10,000 bootstrap business to one of the largest independent digital agencies. Jon is also an Advisor for Fiscal Advocate and was previously an...
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Insights From Jon Tsourakis on Navigating Success in the Marketing Industry
The Marketing Agency Leadership Podcast
Jon Tsourakis is the Co-owner, President, and Chief Revenue Officer at Oyova, an agency offering integrated digital solutions such as app development, web design, and marketing to create efficient processes for company growth. Jon is a serial entrepreneur and marketing strategist whose continual study of brand identity, business communications, buyer behavior, sales conversion, and various digital marketing techniques keeps him astute to industry standards. His resumé includes executive positions with digital agencies including Innersight dZine Studio, REVOLT, and the Digital Mastermind...
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Building Success, Overcoming Challenges, and Harnessing AI for Growth
The Marketing Agency Leadership Podcast
Vic Drabicky is the Founder and CEO of January Digital, a digital marketing agency and consulting firm focused on luxury, retail, and beauty. January Digital is dedicated to comprehensive digital planning and execution, encompassing paid search, paid social, programmatic media buying, and SEO. With a wealth of industry experience exceeding two decades, Vic has previously worked with renowned brands such as Nike, Neiman Marcus, Staples, and Michael Kors.
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From Co-Workers to Agency Owners: The Story of Little Hands of Stone
The Marketing Agency Leadership Podcast
Michael Boychuk is the CCO and Co-founder of Little Hands of Stone, a creative agency and Ad Age Small Agency Newcomer of 2020. Michael has nearly 30 years of industry experience, working for notable firms like WongDoody, SK+G Advertising, and Leo Burnett. Before LHoS, Michael helped build Amazon’s D1 internal creative agency as the North American Executive Creative Director. He leveraged his talents and leadership expertise to spearhead four Super Bowl campaigns and the rebranding that shifted Amazon’s identity toward the globally-recognized standalone smile. Michael also helped launch...
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Expert Advice for Agency Owners: Rob Kischuk on Business Growth and Scaling Teams
The Marketing Agency Leadership Podcast
Rob Kischuk is the Founder and CEO of Bellwood Labs, an on-demand software solution that helps companies develop software from concept to final product. In addition to his development skills, Rob is also a team and relationship builder. He was inspired to start Bellwood Labs to fill the gap between businesses' challenges, objectives, and software products. Rob is a three-time founder and CEO of software tools designed for marketers, including Converge and PerfectPost, and is a mentor at Techstars, a company helping startups with technology, scaling, and product management and strategy. He’s...
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On Generosity, Integrity, Raising the Goal, and Doing it NOW!
The Marketing Agency Leadership Podcast
Joe Soltis, CEO, ChoiceLocal (Cleveland, OH) Joe Soltis is CEO at ChoiceLocal, which Joe describes as “the top performing franchise growth engine” with a “money back guarantee.” The agency offers a wide scope of services for franchisors and franchisees of over 50 brands, enabling them to provide “Fortune 500 level customer service, results, strategy, and ROI on the franchisee level” for a “small and medium size business price.” Large clients might be parent companies of franchise systems, franchisors owning 20 or more franchise systems where each system may have...
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How to Bring the “Little Guy” to the TOP
The Marketing Agency Leadership Podcast
Rafi Arbel, President, Market JD (Chicago, IL) Rafi Arbel is President at Market JD, an internet-based advertising that focuses its work on “increasing visibility” for small law firms specializing in personal injury and workers’ compensation cases. With the kind of clientele the agency serves, the written content has to be extremely precise and accurate. That’s why the firm currently employs 3 attorneys. Rafi is one of them. The agency provides websites, search engine optimization, pay-per-click, reputation management, and content production. The work split is about 65% to...
info_outlineRyan Pritt, President and Co-Founder of Pritt Entertainment Group (PEG), took a youngster’s avid interest in sports and an adult’s realistic assessment of his own athletic prowess to chart his sports-related career. For the past 11 years, he has run his sports creative agency, which specializes in video production, animation, graphic design, and live events.
Today, PEG serves a roughly 50-50 mix of corporate and sports clients, and prides itself on constantly evolving to meet client needs, generating fresh inspirations, and utilizing state-of-the-art equipment and technologies. The mix of sports and corporate client is challenging. Sports, in particular, results in long hours and crazy timelines, particularly during the playoffs.
Video technology changes rapidly. Ryan notes video’s increasing use of drones and the evolution of virtual reality (VR), and augmented reality (AR) – things that were not available when he started. He finds VR and AR interesting, but adds the caveat that people should not use those technologies just for the novelty of using them . . . that there needs to be a purpose behind their use.
Ryan warns that a company working in video has to be “nimble,” to be dedicated to staying up-to-date with the newest equipment and technologies, to be willing to choose which services it will provide and which services it will not . . . and to decide where it is willing to partner.
Key to solving a client’s problem is asking questions . . . the right questions. “What do you want? When is it due? And What is your budget” are not enough. Ryan believes that it is important to discover more about the business – the client’s motivations, usage plans, and social channel resources – so his agency can recommend ways to expand the use of the marketing piece and optimize value for the client. His agency focuses on the Big Four socials platforms: Facebook, Twitter, Instagram, and LinkedIn.
A tool Ryan has found particularly helpful, Frame.io, is a program/website where PEG uploads videos for client review and on-screen feedback. Frame.io integrates with Slack, which notifies PEG of any client activity in the channel.
Ryan observes that some very advanced capabilities have been rapidly moving down market. Today, clients may be able to produce smartphone-videos to meet some of their more day-to-day video production needs . . . such as a warehouse walkthrough . . . and save the agency for higher-end promotional/ showcase pieces that need the higher quality equipment, professional lighting, and precise editing PEG offers. Part of developing a company or organization’s strategy is when the agency should step in.
Ryan can be reached on his company’s website at: prittentertainmentgroup.com, on the subsite for his company’s sports clients: PEGsports.com, and on Facebook, Instagram, Twitter, and LinkedIn.