Episode 297: Hybrid and Custom Publishing with Georgie Hockett of Flashpoint Books
Release Date: 05/16/2024
Episode 367: Overcoming Self-Doubt as a Cookbook Author
Cookbook Love Podcast
Welcome to another episode of the Cookbook Love Podcast. I just finished enrolling new students into Cookbooks on KDP and wanted to share something with you based on my conversations with aspiring cookbook authors. When I talk to successful cooks, bakers, dietitians, chefs, and others who have a ton of kitchen experience to share, I hear them say things like: “I don’t have time.” “I’m not techie enough.” “Do I need an audience first?” “I’m not a dietitian”. But underneath those words is something we all face, what I call Doubt Soup. In this episode, I explore how...
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Episode 366: The Secret Ingredient Behind the Best Cookbooks
Cookbook Love Podcast
Welcome to another episode of the Cookbook Love Podcast. Today on the Cookbook Love Podcast, I’m sharing what I call the hidden beginning of publishing. Over the years, we’ve talked a lot about the types of publishing — self, traditional, and hybrid — and we’ve heard from hundreds of authors who’ve chosen each of those paths. But behind the scenes, there’s another part of the publishing journey we rarely talk about: the inner life of a cookbook author, and that’s what we’re going to talk about today. Publishing isn’t just about producing a book. It’s about letting the...
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Episode 365: How Print Cookbooks and Food Blogging Fit Together with Camille Beckstrand of Six Sisters’ Stuff
Cookbook Love Podcast
Welcome to another episode of the Cookbook Love Podcast. Today, I’m joined by Camille Beckstrand of Six Sisters’ Stuff. What began in 2011 as a way for six sisters to stay connected after leaving their childhood home has grown into one of the top family-friendly recipe websites on the internet. With a focus on simple, approachable meals, Six Sisters’ Stuff has become a trusted source for millions of families worldwide. Their latest cookbook, 30-Minute Meals with Six Sisters’ Stuff: 100+ Quick and Easy Meals the Whole Family Will Love!, brings their signature family-first approach into...
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Episode 364: The Only Permission You Need to Write Your Cookbook
Cookbook Love Podcast
Welcome to another episode of the Cookbook Love Podcast. Have you ever caught yourself thinking, “I’m not really an expert… who am I to write a cookbook?” or conversely “They’re not really an expert…who are they to write a cookbook? You’re not alone. For years, publishers, editors, and agents acted as gatekeepers, deciding who was “qualified” to write a cookbook. But times have changed. In this episode, I’ll walk you through: The old gatekeepers who kept most voices out of publishing How traditional publishing is shifting and why publishers now want new and unique...
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Episode 363: 3 Questions Cookbook Writers Are Asking in 2025: Adaptation, Action, and Pricing
Cookbook Love Podcast
Welcome to another episode of the Cookbook Love Podcast. Today on the podcast I share three questions that came up during Recipe Week LIVE 2025: how to ethically adapt recipes, how to move from passive learning to active doing, and how to price a self-published print cookbook on Amazon with confidence. Today on the show, I share: Adaptation & attribution: Why ingredient lists and basic processes aren’t generally copyrightable and how your expression (voice, headnotes, tips, stories, history, technique rationale) creates protectable originality. Simple, honest “inspired by/adapted...
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Episode 362: @BigFamilyLiving, Backyard Classrooms, and Preserving the Seasons with Holly Capelle
Cookbook Love Podcast
Before we get started, there’s still time to take advantage of the final two days of Recipe Week LIVE 2025 happening now through August 15, 2025. This live event is for anyone who wants to turn what they cook or bake every day into publishable recipes. Today I’m excited to have an interview with Holly Capelle. Holly is a home cook, food preservationist, lifestyle artist, and advocate for sustainable living. She is the founder of @bigfamilyliving, an online community for people who preserve, create, cook, and garden. Holly is the author of the new book Preserving the Seasons, a...
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Episode 361: The Miami Intersection of Food, Culture, and Wellness with Ellen Kanner
Cookbook Love Podcast
Welcome to the Cookbook Love Podcast. Today I’m excited to have an interview with Ellen Kanner. Ellen Kanner is the author of Miami Vegan: Plant-Based Recipes from the Tropics to Your Table and the award-winning book Feeding the Hungry Ghost: Life, Faith and What to Eat for Dinner. She writes about the intersection of food, culture, community, and wellness for outlets including HuffPost, VegNews, and Edible South Florida. Ellen is a vegan advocate and culinary instructor, and the creator of the Substack newsletter Broccoli Rising. As a fifth-generation Miami native, Ellen lives with her...
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Episode 360: Are Your Recipes Cookbook-Ready?
Cookbook Love Podcast
Welcome to the Cookbook Love Podcast. Today, I talk about a question I hear all the time: How do I get my recipes ready for a cookbook? Recipes are the heart of any cookbook. They are what set our books apart from other works of non-fiction. They’re not just instructions on paper; they’re a combination of creativity, story, and trust. So if you are writing your recipes for publication, this episode is for you. In this episode, I’ll walk you through the five stages of recipe writing: ideation, development, writing, testing, and publishing. These stages form the foundation of every great...
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Episode 359: Garlic, Olive Oil + Everything Mediterranean with Daen Lia of @daenskitchen
Cookbook Love Podcast
Today on the podcast, I’m joined by Daen Lia — home cook, recipe creator, and the author of Garlic, Olive Oil + Everything Mediterranean. You may know Daen from her wildly popular social channels under @daenskitchen, where she shares comforting Mediterranean-inspired recipes with over 6 million followers across TikTok, Instagram, YouTube, and Facebook. Daen Lia learned to cook from her Spanish and Italian mother and grandmother. With the smell of garlic and roasted tomatoes wafting through the kitchen, Daen discovered the alchemy of a few simple ingredients: garlic, olive oil, and whatever...
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Episode 358: The Philosophies of Mindful Snacking and Home Cooking with Suzanne Lenzer
Cookbook Love Podcast
In this episode of the Cookbook Love Podcast, I’m joined by Suzanne Lenzer, food stylist, writer, and author of Peckish: Suggestions for the Sophisticated Snacker. Suzanne’s approach to food and cooking invites us to consider not just what we eat, but how and why, with more spontaneity and less convention. Suzanne shares how she structured Peckish around “vessels” like On Toast, In Jars, Napkins Only, and more, making it easier (and more fun) to plan a night of grazing or to turn an afternoon snack into a small ritual of care. In today's show we talk about: What mindful...
info_outlineHello, and welcome to another episode of the podcast. I’ve talked a lot about traditional and self-publishing on the podcast. I’ve noticed recently that some beautiful cookbooks aren’t traditional or self-published but hybrid or custom-published. Today, on the podcast, I have an interview with Georgie Hockett. Georgie is the Marketing Director at Flashpoint Books. Georgie joined Girl Friday Productions (the parent company) in 2018 as a marketing professional with over 20 years of experience in media and magazines. At Flashpoint, Georgie’s passion for helping authors achieve their unique version of success makes her a client favorite, and her support of her talented marketing strategists makes her beloved by her team as well. Today on the podcast, Georgie and I talk about the definitions of hybrid and custom publishing, the ideal client for a hybrid book, and the mindset of the ideal client for Flashpoint. We also dive into a hybrid publisher's services, how to know if hybrid publishing is for you, and Georgie’s advice to a cookbook writer considering hybrid or custom publishing.
Things We Mention In This Episode:
Lil’ Luna’s So Easy So Yummy by Kristyn Merkley
The Kitchen Commune by Chay Wike