Episode 297: Hybrid and Custom Publishing with Georgie Hockett of Flashpoint Books
Release Date: 05/16/2024
Episode 299: Cookbook Layout and Design with Book Designer Debbie Berne
Cookbook Love Podcast
Hello, and welcome to another episode of the podcast. Today on the podcast, I’m excited to have an interview with Debbie Berne. Debbie is a professional book designer and has been designing books for over 20 years for publishers of all sizes, working on projects for authors, editors, agents, poets, artists, chefs, gardeners, and musicians. During the COVID-19 pandemic, Debbie took an interest in how book design interacts with the editorial side of making books, and the result is her new book, The Design of Books: An Explainer for Authors, Editors, Agents, and Other Curious Readers, published...
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Episode 298: Collaborating on the 4th Edition of Cooking a la Heart with Amy Myrdal-Miller, MS, RD, FAND
Cookbook Love Podcast
Hello, and welcome to another episode of the podcast. Today on the podcast, I’m excited to have an interview with Amy Myrdal Miller. Amy is an award-winning dietitian, culinary nutrition expert, and public speaker. Amy is the president of Farmer’s Daughter Consulting and was the collaborator on the 4th edition of Cooking a la Heart with Linda Hachfeld. Cooking a la Heart was first published in the early 1990s by Apple a Day Press and has sold well over 100,000 copies during its publication, from a comb-bound book to this new version with 500 easy and delicious recipes to help make every...
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Episode 297: Hybrid and Custom Publishing with Georgie Hockett of Flashpoint Books
Cookbook Love Podcast
Hello, and welcome to another episode of the podcast. I’ve talked a lot about traditional and self-publishing on the podcast. I’ve noticed recently that some beautiful cookbooks aren’t traditional or self-published but hybrid or custom-published. Today, on the podcast, I have an interview with Georgie Hockett. Georgie is the Marketing Director at Flashpoint Books. Georgie joined Girl Friday Productions (the parent company) in 2018 as a marketing professional with over 20 years of experience in media and magazines. At Flashpoint, Georgie’s passion for helping authors achieve their...
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Episode 296: Three Myths About Traditional Cookbook Publishing
Cookbook Love Podcast
Hello, and welcome to another episode of the podcast. When working with people who want to write a cookbook, many hold themselves back from the idea of traditional publishing. So what is traditional publishing? Traditional publishing is book publishing, where you write the book, and a publisher publishes it for you for free, and you make royalties off the book's sales. So, to help you understand more about traditional publishing, I want to share three myths about traditional publishing so that you can see what traditional publishers do for us and what’s possible for your cookbook project....
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Episode 295: Seven Doubts About Cookbook Publishing That Might Be Holding You Back
Cookbook Love Podcast
Hello, and welcome to another episode of the podcast. When working with people who want to write a cookbook, I hear many about cookbook writers' doubts. Doubt means you don’t believe cookbook publishing is possible for you for various reasons. Today on the podcast, I want to discuss cookbook writers' most common doubts and how to turn the doubt into a statement that you can work on believing to help you move forward with your cookbook project. Before we start, do you want to master cookbook publishing and secure an agent or publisher you love? I know there are many of you out there who...
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Episode 294: Cookbook Publishing Resilience: Strategies for Crossing the Finish Line
Cookbook Love Podcast
Hello, and welcome to another episode of the podcast. Today, I’m excited to talk to you about how to persevere in cookbook publishing. The journey of writing a cookbook and getting it published is a long haul, especially when you add in the journey of marketing, promotion, and sales of your book after it’s published. So why do we want to do this when we know the abysmal stats about book writing success? On today’s episode I’ll share the stats and offer five strategies to help you cross the finish line of your cookbook project. Before we start, do you want to master cookbook publishing...
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Episode 293: How to Persevere in Cookbook Publishing: Take a Look at Your Why Behind the Why
Cookbook Love Podcast
Hello, and welcome to another episode of the podcast. Today, I’m excited to talk to you about how to persevere in cookbook publishing. The journey of writing a cookbook and getting it published is a long haul, especially when you add in the journey of marketing, promotion, and sales of your book after it’s published. So why do we want to do this? Over my many years of working with writing my own cookbooks and working with cookbook writers, I have learned a ton, but there’s one thing that we haven’t talked about, and that’s your why behind your why. There are many reasons why we want...
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Episode 292: The Cookbook Author's Toolkit: Ten Writing Strategies for Success
Cookbook Love Podcast
Hello, and welcome to another episode of the podcast. Today, on the podcast, I’m excited to talk to you about my experience with writing. I am a writer and love writing and reading about writers' routines. In my life, I employ ten writing practices that ensure I put my pen to paper daily and every week in many ways. In this episode, I will share behind-the-scenes strategies and tools that have helped me write every day for over 20 years and write and publish four cookbooks in seven years. Things We Mention In This Episode:
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Episode 291: Cookbook Public Relations with Lifestyle Book Publicist Andrea Burnett
Cookbook Love Podcast
Hello, and welcome to another episode of the podcast. Very excited to bring you a behind-the-scenes interview today about cookbook public relations and publicity. Before we dive into the show, Traditional publishers get a bad rap in a lot of writing circles. I hear them described as profit-seeking enemies who are out to steal our ideas or, worse yet, our souls. I have loved all of my publishers. They were partners in helping me create beautiful books so that I could share my recipes and stories with the world. And the team of editors, designers, layout experts, printers, photographers,...
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Episode 290: Being a Cookbook Writer with Forager, Herbalist, and Recipe Creator Tara Lanich-LaBrie
Cookbook Love Podcast
Hello, and welcome to another episode of the podcast. Today on the podcast, I’m excited to have an interview with Tara Lanich-LaBrie. Growing up near Chicago and later studying in Santa Fe, Tara’s culinary style is deeply influenced by her appreciation for nature and art. Inside her company, “The Medicine Circle,” Tara combines her passion for plant-inspired cooking and natural remedies. Today on the podcast, we take a magical culinary adventure inside Tara’s new book Foraged and Grown and talk all about seasonal plants that inspire cooking, the use of color in food, and Tara’s...
info_outlineHello, and welcome to another episode of the podcast. I’ve talked a lot about traditional and self-publishing on the podcast. I’ve noticed recently that some beautiful cookbooks aren’t traditional or self-published but hybrid or custom-published. Today, on the podcast, I have an interview with Georgie Hockett. Georgie is the Marketing Director at Flashpoint Books. Georgie joined Girl Friday Productions (the parent company) in 2018 as a marketing professional with over 20 years of experience in media and magazines. At Flashpoint, Georgie’s passion for helping authors achieve their unique version of success makes her a client favorite, and her support of her talented marketing strategists makes her beloved by her team as well. Today on the podcast, Georgie and I talk about the definitions of hybrid and custom publishing, the ideal client for a hybrid book, and the mindset of the ideal client for Flashpoint. We also dive into a hybrid publisher's services, how to know if hybrid publishing is for you, and Georgie’s advice to a cookbook writer considering hybrid or custom publishing.
Things We Mention In This Episode:
Lil’ Luna’s So Easy So Yummy by Kristyn Merkley
The Kitchen Commune by Chay Wike