Episode 402: Hawaiian Family Cooking That Feels Like Home with Chef Sheldon Simeon
Release Date: 05/21/2026
Cookbook Love Podcast
Welcome back to another episode of the Cookbook Love Podcast! Today we're getting into the myths I hear most often about what it actually takes to grow a cookbook audience. Over the years, I keep hearing the same things repeated as if they're facts, and these are costly. They cost time, momentum, a book deal, book sales, or even the book itself. So today I'm walking through five of the biggest myths about audience growth, what's actually true underneath them, and why clearing them up now (not later) matters so much for cookbook authors. In this episode, we discuss: Why your follower...
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In Episode 393, I discussed how an author platform is not just about visibility or follower count but something far more foundational. Since then, I keep thinking about this idea that a platform is not only something you build for publishing, but it is something that is actively forming you as an author while you build it. Today, I want to explore something that is still deeply misunderstood by many aspiring cookbook authors: what a platform actually does beyond getting you noticed. Because while publishers do care about platform, the real question is not whether your platform is big enough,...
info_outlineWelcome to another episode of the Cookbook Love Podcast. Today on the show I present an interview with Sheldon Simeon about his new cookbook, Ohana Style.
Born and raised in Maui, Sheldon is a chef, restaurateur, husband, father, and former Top Chef competitor. Alongside his wife Tiffany, he owns Tiffany's and Tin Roof Maui. In this conversation, Sheldon shares the deeper meaning of “ohana” and how the spirit of hospitality, family, and community shaped both his life and his cooking.
Listeners will hear:
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The difference between indigenous Hawaiian cuisine and plantation-era immigrant influences
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Why Sheldon wanted the cookbook to feel approachable and welcoming
- Stories about his father, Papa Ray, and the community cookbook influence behind many recipes
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Creative techniques for building smoky flavor and layered texture at home
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Plant-based alternatives inspired by traditional Hawaiian dishes
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The inspiration behind recipes like Papa Ray’s Tuna Patties, Furikake Animal Crackers, Pork Belly Tocino, and Mandarin Microwave Mochi
Sheldon also talks about growing up in a house where people constantly gathered around food and how those experiences shaped his understanding of generosity and connection. This episode is a reminder that cookbooks are about more than recipes. They preserve stories, culture, memory, and belonging.
Things We Mention in This Episode:
Chef Sheldon Simeon