Ep. 56 Are you Credible or Visible? Six Steps to Becoming More Credible
Release Date: 11/09/2021
Ep. 84 A New Chapter
Cracking Content Podcast
This week is my last episode of Cracking Content. I’ve absolutely loved every minute of producing and creating this podcast. It’s been an incredible journey and I’ve loved sharing my knowledge about creating content, writing, blogging and pitching to the press. But as many of you who have been listening and following me for a while will know, I have launched a new business called the Creatrix Journey which is my soul’s passion and purpose. I will be launching a new podcast called the Creatrix Journey, which is aimed at female creatrixes or creators who want to be inspired by walking...
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Ep. 83 Writing Tools and Techniques
Cracking Content Podcast
In this week’s episode, I want to focus on writing tools and techniques that make you a better and more productive writer. These are things that have worked for me and my clients, and I'd love to share them with you today. I’m going to cover the importance of allocating time to write, free writing, the Pomodoro technique and more. Episode Highlights: (00.49) Writing is a muscle (01:12) Find a writing routine that works for you (02:08) Have someone check your work (02:55) Join a writing group for accountability (03:47) Practice free writing (05:33) Connect with nature (05:58)...
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Ep. 82 How to Come up With New Content Ideas
Cracking Content Podcast
In this week’s episode, I'm going to be talking about how to generate new content ideas. Often when you've been creating content for your business you start to run out of ideas. So here are some to reinspire you and get a different perspective on the content you're creating. Now, don't forget we are not creating content for content's sake. It has to have a purpose. It might be for people to know, like and trust you or for people to learn more about your business or that all-important sales call to action, but don't generate tons of content without any strategy behind it. You should always be...
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Ep. 81 How to Get Your Creative Mojo Back
Cracking Content Podcast
In this week’s episode, I’m covering what to do if you lose your creative mojo? How do you spark creativity when life feels like too much? For me, creativity is as essential as breathing for any successful business owner or entrepreneur. But when, and how do you get inspired? Often it can happen when you least expect it, while you’re trying to fall asleep, reading a book or taking a shower but forcing it never works. Episode Highlights: (01:14) Creative blocks can arise for many different reasons (01:49) Walk it out (03:00) Walking in the great outdoors is the perfect...
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Ep. 80 How To Be a More Productive Writer
Cracking Content Podcast
In this week’s episode, I am talking about how to become a more productive writer. Now, back in the day, I used to have to produce a huge amount of features and content to a deadline. So I am very deadline driven. So the first thing I would say if you are using a tool like Asana or Trello is to set yourself writing deadlines. If you want to write a book by the autumn, figure out how many words you need to write and set yourself deadlines and the same for a blog or social media content. Episode Highlights: (01:29) Show up for writing the same way that you show up for every...
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Ep. 79 How to Start Writing Creatively
Cracking Content Podcast
In this week’s episode, I'm going to be talking about how to start writing creatively. You may have heard about my walking and writing adventures and my new business, the Creatrix Journey, which really focuses on creative writing and how we can tap into that creative part of our mind and get into ease and flow. All of us want to write with ease and flow and joy so we can share our words and wisdom with the world. And the best way to do this is to start writing more creatively. Writing creatively makes you a much better content creator, which is why I'm going to delve deep into this...
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Ep. 78 How Getting in Touch With Your Creativity Can Lead to Positive Change with Laura Gurney
Cracking Content Podcast
This week I interview one of my students, Laura Gurney about her journey when she joined my course, Awaken the Creatrix and how it transformed her life. We discuss how taking part in the walking and writing process helped her get back in touch with what she really wants to do, the changes she’s made to her life and the amazing things that have happened since she took time out to really connect with nature and her true purpose. Episode Highlights: (02:08) Laura’s background (03:12) Laura’s experience on the Awaken the Creatrix course (05:46) It’s been a therapeutic space...
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Ep. 77 Creating Conversations With Your Content
Cracking Content Podcast
In this week’s episode, I'm going to be talking about creating conversations with your content. Now, this sounds really simple, but I think sometimes this is where people go wrong with content marketing. They post, and then they leave and that's not something that's wise to do. What you want to do is create a conversation. When people start to converse with you, share your content, comment on it, and engage with you. They're beginning to know, like and trust you and understand the value of your goods or services. Episode Highlights: (01:34) Share your story (03:07) Social media...
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Ep. 76 How to Get the Most Out of Your Podcast Guest
Cracking Content Podcast
In this week’s episode, I’m going to be focusing on how to interview podcast guests. Now, I've been a journalist for 20 years and way back when I worked at ITN, I had to interview all sorts of people, politicians, sports, people, and the same when I ran my magazine for eight years, I've interviewed Steve Redgrave and believe it or not Basil Brush. So, I’m going to let you know the key things to focus on when you’re preparing to do your interviews. Episode Highlights: (01:19) Book an interesting guest (02:13) Do your background research (03:11) Write a nice, flattering...
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Ep. 75 Why You Should Start a Podcast in 2022
Cracking Content Podcast
In this week’s episode, we are celebrating an amazing milestone with this podcast, we have hit 10,000 downloads! It’s been one of my favourite bits of content that I have created since we launched, I’ve met lots of people and it’s a great way of presenting yourself to a new audience and to grow your email list. So I decided that in this episode I’m going to talk about how to create and continue a successful podcast. First of all, if I can do it, you can too! Episode Highlights: (01:37) Think about your subject matter (02:51) Who is your audience (05:09) Manage your...
info_outlineWelcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it.
This week I’m going to talk about the difference between visibility and credibility. We hear a lot of people talking about let's get visible, it's time to get visible, but there's also another side to this, which is being credible and that's being seen as an expert. So how do you elevate your expert status? Here are six steps to becoming more credible.
Episode Highlights:
- (01:17) Have one, really clear message
- (01:25) Are you calling yourself an expert?
- (02:27) If you're an expert, if you're a credible source, you're creating your own content
- (03:44) Are you sharing social proof?
- (04:14) What are the three main things that you want people to remember about you?
- (06:14) Be a regular content creator
- (07:17) What can you share with the media that they might be interested in?
- (08:06) Make sure that people know what you're an expert in, that you're a content creator and a thought leader in your space
Connect with Claire:
You can download my free PR guide here https://clairewinter.info/freebies/be-your-own-pr/
To find out about 1:1 content coaching go www.clairewinter.info.
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Website: https://clairewinter.info/
Instagram: https://www.instagram.com/clairewinteruk