The Secret to Trade Show Success with Jim Scatena

Release Date: 01/04/2022

Creative Retail Talks with Clint O'Rear

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Revisit Servant Leadership and Company Culture with Jim Iyoob

Creative Retail Talks with Clint O'Rear

When your company has a Dean of Leadership Development and twelve Character Commitments, you know they take servant leadership seriously. , Chief Customer Officer of , shares the culture that began with a vision “to make a remarkable difference for each other” — clients, team members, and community. KEY TAKEAWAYS Etech is an outsourced contact center that has organically grown from 400 to 3500 employees that focuses on making a remarkable difference for their customers Continuous growth and training are essential for all levels of employees Servant leadership comes...

A look back at how Happy Customers + Happy Employees = Healthy Business

Creative Retail Talks with Clint O'Rear

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Taking a Look Back at How to Create Happy Employees Who Create a Happy World

Creative Retail Talks with Clint O'Rear

, retired CEO of WD-40, is this amazing combination of a confident leader and a very humble servant who has led his tribe very well. Although he was in the oil products business, in this episode we talk about a lot of things that have nothing to do with oil but everything to do with how to grow your business and grow your people. [Podcast first published May 2021] KEY TAKEAWAYS 70% of people who go to work everyday are disengaged Aristotle - “Pleasure in the job puts perfection in the work.” From Ken Blanchard’s class at University of San Diego in the Masters of Leadership program,...

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Creative Retail Talks with Clint O'Rear

As Dean of Global Leadership Development, Melissa Wood spearheads all learning and development business-building programs for . She shares insights into the next generation of leaders and how you can build your personal leadership development program. KEY TAKEAWAYS John Maxwell had a tremendous influence on Etech and Melissa ever since he spoke at an Etech company event. Etech is more than willing to invest in leadership development tools to produce the next generation of leaders. Melissa’s passion is working with people one on one and helping develop their leadership skills. Lessons...

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Creative Retail Talks with Clint O'Rear

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Creative Retail Talks with Clint O'Rear

When employees and leaders choose to share their talent with your company, give them opportunities on their journey. Melissa Wood shares the 12 character commitments of culture and the 5 Pillars of Education to produce the next generation of leaders. KEY TAKEAWAYS Etech has 12 character commitments for their company culture Humility Integrity Positive influence Communication Creativity Courage Accountability Teamwork Valuing people Adaptability Teachability Vision Etech has 5 Pillars of Education to help with ongoing learning and producing the next generation of leaders Aspiring Leader ...

The social impact and customer loyalty inspired by yarn

Creative Retail Talks with Clint O'Rear

A comment on the Tonight Show leads to a 30-year partnership with Vanna White. The mindset of giving back and making a difference has led to #HATNOTHATE, donations to charities like St. Jude Children’s Research Hospital, a wider spectrum of skin tones (Skein Tones), and sustainability. KEY TAKEAWAYS Lion Brand has stayed in the family because family members like Adam have wanted to come back and work for the family business Lion Brand Yarn was selected as the outstanding family business in New Jersey Vanna White was a customer of Lion Brand’s and talked about knitting on Johnny Carson....

Melissa Wood turns the table and interviews Clint

Creative Retail Talks with Clint O'Rear

Melissa Wood turns the table and interviews Clint about his WHY and his passion for servant leadership. KEY TAKEAWAYS: Melissa Wood flips the interview on Clint and interviews him for a few minutes Clint talks about the influence his Dad had on teaching him about Servant Leadership starting with listening to cassette tapes of Zig Ziegler Clint also learned Servant Leadership from many of his football coaches in high school and college Clint has also been influenced by Garry Ridge, outgoing CEO of WD-40, and his principles of Servant Leadership and Tribe Culture Melissa is similar to Clint...

h+h americas and Darrin Stern

Creative Retail Talks with Clint O'Rear

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More Episodes

Creative Industry legend, Jim Scatena, reveals the secret to trade show success and looks ahead at trade shows, supply chain management, and the need for innovation in the craft industry.

KEY TAKEAWAYS

The real success of trade shows comes from focusing on networking and education
Meetings between suppliers and retailers at trade shows are valuable, but it’s also valuable for suppliers to meet with digital content creators
AFCI and NAMTA are combining to create a bigger, more educational trade show
- Next one — Orlando in April — Art Materials World Featuring Creativation
The craft industry overall is doing a great job of improving supply chain logistics and management
The biggest weakness in the craft industry is the lack of innovation — there is a need for more newness
Consumers are more likely to try and cross over into different types of arts and crafts than they used to be
Listen to your consumer and be creative in meeting their needs
Treat everybody with kindness, 1+1=3

SUGGESTED ACTIONS

Come back and engage with the industry at the new combined trade show in April — Art Materials World Featuring Creativation
Develop and promote new ideas to keep your sales and sales in the industry growing overall
Meet the needs of consumers by listening to their needs.

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Jim Scatena

𝗝𝗜𝗠 𝗦𝗖𝗔𝗧𝗘𝗡𝗔 I’ve spent my entire career (since 1976) in the creative industries!

You can reach Jim at [email protected] or on LinkedIn.

Clint O'Rear

𝗖𝗟𝗜𝗡𝗧 𝗢’𝗥𝗘𝗔𝗥, president and owner of Creative Sales Consulting, has worked in the Retail industry since 2000. Clint and his team connect suppliers & retailers in the creative arts industries for stronger relationships and strategic sales growth, in order to bring joy to consumers through artistic creative and decorative products.

For more insightful conversations with leaders in the Arts & Crafts Retail industry visit CreativeRetailTalks.com.

If you'd like to be a guest on the podcast, reach out to Clint O’Rear at [email protected].

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Music:

"Carpe Diem" Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 4.0 License

http://creativecommons.org/licenses/by/4.0/

KEY TAKEAWAYS

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