268. Master Strawberry Grower Series (Episode 3) w. Josh Tamminga, TamBerry Farms
CropTalk
We continue the CEA Strawberry Series with Josh Tamminga, Partner and Grower at TamBerry Farms in Ontario. Josh shares a candid grower’s perspective, reflecting on four seasons of greenhouse and tunnel strawberry production. He explains why early yield promises were unrealistic, how plant quality remains the industry’s biggest hurdle, and why growers must be more open in sharing lessons learned. We discuss his efforts in on-site propagation to improve consistency, the risks of disease and shelf-life breakdown, and the challenges of forecasting in such a volatile crop. Despite setbacks,...
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267. Master Strawberry Grower Series (Episode 2) w. Katia Zacharaki, InnoPhyte Consulting & Niab
CropTalk
In this episode of CropTalk, we continue the Master Strawberry Series with Katia Kouloumprouka Zacharaki, TCEA Soft Fruit Specialist at NIAB and founder of InnoPhyte Consulting. With more than a decade of experience across start-ups and research organisations, Katia brings a research-driven perspective on the realities of strawberry cultivation in controlled environments. We cover why greenhouse and polytunnel growers face shrinking margins, the biological gaps that make indoor strawberry yields unpredictable, and the risks of relying on best-case financial models. Katia explains the...
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266. Master Strawberry Grower Series (Episode 1) w. John Place, Nourse Farms
CropTalk
In this episode of CropTalk, we kick off the Master Strawberry Series with John Place, CEO of Nourse Farms, one of the largest berry propagators in North America with over 90 years of history. John brings a grounded perspective on the realities of strawberry propagation, breaking down the challenges CEA berry growers are facing today. We cover the rise of disease pressures like Neopestalotiopsis (Neo-P), the lag in high-yielding genetics, and the strain this has placed on commercial operators. John shares why low-tech tunnel systems may become the more realistic path forward and how clean...
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265. Master Tomato Grower Series ROUNDTABLE (Episode 4)
CropTalk
In this finale episode of the Master Tomato Grower Series, we bring together three of North America's top tomato minds for a roundtable conversation: Gabriel Forero of Sunterra, Roberto Ramirez of Best Boy Farms, and Matt Korpan of the SEF Center for Horticultural Innovation. This honest, grounded discussion cuts through the noise and gets to what actually matters in tomato production today. We talk real numbers, shifting margins, climate volatility, and the pressure to do more with less. The group shares sharp insights on labor management, why technology has to serve the grower (not the other...
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264. Master Tomato Grower Series (Episode 3) w. Matt Korpan, SEF Center for Horticultural Innovation
CropTalk
In this episode of CropTalk, we continue the Master Tomato Grower Series with Matt Korpan, Executive Director of R&D at the SEF Center for Horticultural Innovation. With a background rooted in commercial growing and now leading a 30-person innovation team in Leamington, Ontario, Matt shares a data-backed view of the tomato industry’s future. We cover ToBRFV mutation tracking, AI-driven plant sensing, flavor-focused breeding, and the realities of robotics and vertical farming in North America. A sharp, technical conversation on solving grower problems, adapting to retail demands, and...
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263. Master Tomato Grower Series (Episode 2) w. Roberto Ramirez of Best Boy Farms
CropTalk
In this episode of CropTalk, we continue the Master Tomato Grower Series with Roberto Ramirez, Head Grower at Best Boy Farms (Hazel Farms), formerly part of Bushel Boy. From his roots as a crop worker in Mexico to leading 19+ acres of high-tech greenhouse production, Roberto shares what it really takes to scale in CEA. We cover labor retention, biological controls, tech evaluation, and his outlook on AI and genetics in controlled environment agriculture. A grounded, insightful conversation on growing crops, leading teams, and staying ahead in a changing industry.
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262. Master Tomato Grower Series (Episode 1) w. Gabriel Ferraro of Sunterra Greenhouse
CropTalk
To kick off the Master Tomato Grower Series, I sat down with Gabriel Ferraro, Head Grower at Sunterra Greenhouse in Alberta. Gabe has one of the most well-rounded resumes in the industry, from cut flowers in Colombia to cannabis in Canada and now leads one of the region’s top tomato operations. We got into the real challenges he's facing: unpredictable weather, labor shortages, and a tough pricing landscape. Gabe shares why he’s not convinced automation is the answer, and how hands-on growing, sharp team communication, and consistent walkthroughs are still the keys to success. This...
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261. Leading with Feeling, Faith, and Precision w. Pieter Slaman
CropTalk
In this special episode of CropTalk, guest host Adam Greenberg sits down with Pieter Slaman, Head Grower at Little Leaf Farms, for a raw and insightful conversation recorded live at their Massachusetts facility. Pieter shares the remarkable story behind Little Leaf’s rise from a bold idea to North America’s largest lettuce greenhouse operation. With a deep focus on plant-centric growing, Pieter explains the operational philosophies and cultural values that set Little Leaf apart in a competitive and often volatile CEA landscape. From the importance of trusting your growers to the pitfalls...
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260. The Investment & Finance ROUNDTABLE (Episode 4)
CropTalk
In the series finale of the CropTalk Finance & Investment Series, I bring together our three previous guests: Anton Bellot, Adam Bergman, and Curt Meltzer for an honest and unfiltered roundtable discussion. We dive deep into the hard lessons learned from nearly $8 billion invested into Controlled Environment Agriculture with limited success. Together, we unpack where the disconnects occurred, why so many operations & investors failed, and what it will realistically take for CEA to move forward. Key topics include the critical need for shifting from venture capital to...
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259. The Investment & Finance in CEA Series (Episode 3) w. Curt Meltzer
CropTalk
In this episode of CropTalk, Kyle Barnett sits down with Curt Meltzer, a former Attorney turned Managing Partner & CEO of Kentucky Fresh Harvest, to explore the high-stakes world of finance, risk, and reality in Controlled Environment Agriculture. Curt shares his unique perspective as both an early-stage investor and an operator who was thrust into the day-to-day management of a large-scale tomato greenhouse after project delays, cost overruns, and pandemic-era complications. Drawing from his legal background and experience leading a struggling operation, Curt offers brutally honest...
info_outlineAdam Begman, as the Global Head of AgTech Investment Banking at Citi, possesses unparalleled expertise in AgTech investment. With a proven track record and extensive experience, Adam delivers invaluable insights and pragmatic approaches to drive your business toward prosperity. Drawing from successful case studies in Controlled Environment Agriculture (CEA) and other cleantech sectors, Adam and I delve into essential advice for thriving in CEA, innovative financing solutions, the critical role of retail relationships, and navigating potential pitfalls to ensure sustainable growth.