CCP 050: How To Run Your Pre-Launch Facebook Group
Crush Crowdfunding Podcast
In today’s episode, Nalin talks about everything that you can do with a Facebook group during pre-launch to build a community feeling and create excitement for your project launching on crowdfunding. Facebook groups are proven ways to engage and get to know people interested in your idea. Don’t miss it! [0:24]: Why do you want a pre-launch Facebook group? Pre-launch is not only for paid promotion but also to build a real community of real people excited about your project. Facebook groups are a great way to do just that. [3:50]: What questions should you ask? If you set up your...
info_outline
CCP 049: How To Run Pre-Launch Facebook Ads
Crush Crowdfunding Podcast
In today’s episode, Nalin talks about all things advertisements! She goes over what kind of ads you can do, how to do them in the most effective way for your project, and so much more. Marketing works when it's the right message to the right people at the right time in the right channel - advertisements can help achieve this today we’re going to tell you how. [0:52]: Why Are Ads Important? You have probably heard Nalin say that your audience is one of the most important parts of your campaign. Well, ads are a huge part of this that you just can’t miss out on. [2:57]:...
info_outline
CCP 048: Answering Crowdfunding Questions
Crush Crowdfunding Podcast
Nalin gets an abundance of crowdfunding questions all the time. In this episode, she goes through some of the most commonly asked questions and answers them. If you’re someone in the crowdfunding space or just getting started, these questions are sure to have crossed your mind at some point and if they haven’t yet, they probably will in the future. No matter where you are in your crowdfunding journey, you’re going to want to take a listen! [1:18]: #1: How Do I Market My Project? Marketing is all about attention. You should be making sure that your product has that attention and from...
info_outline
CCP 047: The Right Audience Size To Get Fully Funded
Crush Crowdfunding Podcast
Have you ever felt overwhelmed with the task of getting people to back your project or idea? If so, you’re not alone and there is probably a very clear answer to solving your problems. In this episode, Nalin explains the importance of goal setting early on and how to do it so that you aren’t feeling overwhelmed and lost mid-way through your campaign. [0:40]: Feeling The Frustration of Marketing Do you ever get bogged down with the overwhelming to-dos of marketing? Do you feel like it will never end? There is typically one major thing people are doing wrong if they’re...
info_outline
CCP 046: Create An Effective Landing Page
Crush Crowdfunding Podcast
You have probably heard of a landing page, but do you truly know the in’s and out’s of it and how it relates to your crowdfunding success? In this episode, Nalin goes over what a landing page is, how to properly build one, what should be on it, and how to make it impactful for your launch and your product. [1:07]: How Impactful Can A Landing Page Actually Be? Let’s just say a company Nalin worked with raised $25,000 in the first 10 minutes of their project going live and we’re not saying it was all because of a landing page but...we’re not it wasn’t either. [2:36]:...
info_outline
CCP 045: Finding The Right Teammates
Crush Crowdfunding Podcast
Absolutely no one does crowdfunding alone. There are usually many people behind the scenes that help make a project come to fruition. In this episode, Nalin goes in-depth on two types of “teammates” that could assist you in your crowdfunding journey: an agency or a consultant. You will learn the benefits of both and the essential questions to ask to find out which one would be best for you and your project. [1:10]: The Number One Thing To Stay Away From When Starting To Crowdfund Chances are you’ve been reached out to and told this line. Don’t fall for it!! [4:08]: The...
info_outline
CCP 044: Organic Marketing For Crowdfunding
Crush Crowdfunding Podcast
Organic marketing has the potential to really be a huge asset in your crowdfunding marketing. In this episode, Nalin explains what organic marketing is and how it relates especially well to Facebook groups. She does this by explaining how organic marketing has worked in her newest business venture and gives you the behind-the-scenes look at what organic marketing can do for you, too. [0:54]: What Is Organic Marketing? This is a great question. Here we talk about what it is and how you can use it. [2:47]: Organic Marketing and Facebook How utilizing Facebook can actually be more...
info_outline
CCP 043: Simplify To Successfully Launch
Crush Crowdfunding Podcast
Are you crowdfunding right now? Do you consider yourself an entrepreneur? Well, you are, whether you like it or not. In this episode, Nalin goes into what it takes to be an entrepreneur. By sharing a current project of her own and the stories of other very famous entrepreneurs, she discusses why it’s so important to trust your gut, be ok with failure, and act on your feelings! After listening to this episode, you’ll be feeling ready and inspired to go out and crush your crowdfunding! [0:39]: How Crowdfunding Makes You Automatically an Entrepreneur Ever had the thought of...
info_outline
CCP 042: Need A Push To Get Started? Here It Is
Crush Crowdfunding Podcast
Are you just starting your crowdfunding journey? Are you overwhelmed with the amount of information out there? If so, you’re not the only one. It turns out that many people in the crowdfunding world feel this way. In today’s episode, Nalin helps break down how not to be so overwhelmed when beginning your crowdfunding campaign. She will tell you exactly what to look for and what to do to ensure you don’t feel overwhelmed and can start getting the answers you want and need. [0:39]: The Big Question Nalin Received At 2 AM That Sparked This Podcast It’s a question that all...
info_outline
CCP 041: Social Media 101 For Kickstarter
Crush Crowdfunding Podcast
You have, most likely, heard of the importance of email as a driving force behind funding. While that is incredibly true, that’s not all there is. In today’s episode, Nalin discusses the importance of social media and how you can use it to cultivate different aspects of your brand, company, and product. Main Takeaways [1:32]: The Different Channels of Social Media Every platform is different. You need to understand this to know what will work best for your product. [4:28]: Not Every Platform Will Work For Your Brand Each platform has its own agenda and can be...
info_outlineSometimes launching a project can feel a bit uncertain. It can feel like you’re throwing your idea against the wall and hoping it sticks. But, what if we told you it doesn’t have to be that way? What if we told you there is actually one aspect of crowdfunding that, after mastering you’ll be able to have a pretty good handle on how things are going to turn out?
Well, lucky for you, Nalin does just that in this week’s episode. The topic: your audience. By knowing the in’s and out’s of who your project was made for, you will be able to crush your crowdfunding campaign and have better success.
Main Takeaways
[0:34]: Encouragement for Those in the Trenches
Why Nalin does what she does.
[2:40]: How Nalin’s Previous Life As A Product Marketing Manager Relates to Crowdfunding
Being a project marketing manager at an after-market car solution company taught Nalin some very important crowdfunding lessons that she shares with us all.
[4:22]: What Is “Product Market Fit” Anyway?
Let’s compare a cooking pan and a smart trash can to explain this one.
[8:27]: What Product Does Your Audience Like?
You have to know your “why” to know your audience. If you can’t pin down exactly who your audience is - go back to the drawing board of why you created your product in the first place.
[10:22]: The Potatoe Peeler Example
How does a potato peeler have anything to do with your audience? A lot actually!
[16:17]: Picking Your Audience Helps You Pick Their Influencers
People trust influencers, reviewers, or anyone who has sway in a certain industry. Knowing your audience will allow you to know who will have more success in selling your product to them for you.
[17:49]: How To Predict People’s Response To Your Product
What if you could know how people are going to react to your project before it launches? Well, you can!
Resources From This Episode
- Visit the Crush Crowdfunding Website: https://crushcrowdfunding.com/
- Connect with Nalin: https://crushcrowdfunding.com/contact/
- Leave a Review: https://podcasts.apple.com/us/podcast/crush-crowdfunding-podcast/id1500732127