#164: The $1.1 Million Wake-Up Call: Financial Systems Every Dentist Needs
Release Date: 05/19/2025
#170: How Business Systems and Processes Drive Real Growth with Holly Jean Jackson
Cultivating Business Growth
Are your daily tasks keeping you from growing your business? In this episode, business coach and systems strategist Holly Jean Jackson joins us to share why documenting key processes, like sales, client onboarding, and team workflows, is the secret to sustainable growth. Tune in to learn how the right systems (and tools like ClickUp, Pipedrive, and ActiveCampaign) can help you delegate with confidence, create “delight moments” for your clients, and free up your time to focus on what matters most.
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#169: How to Do a Business Health Check
Cultivating Business Growth
When was the last time you gave your business a real checkup? In this episode of the Cultivating Business Growth podcast, we’re talking about the importance of a business health check, a structured way to review profitability, cash flow, expenses, pricing, and strategy so you can catch problems early and keep your company on track. Megan Spicer is joined by Willow Virtual CFO co-founder Katina Peters to walk through a simple DIY framework for evaluating your business’s financial health. You’ll learn how to do a business health check on your own, what red flags to watch out for, and when...
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#168: Growth Strategies for Small Law Firms to Reach Retirement Goals with Darren Wurz
Cultivating Business Growth
Are you building a law firm that will truly support your retirement goals? In this episode of Cultivating Business Growth, Katina Peters welcomes Darren Wurz—financial planner, CEPA®, CFP®, MSFP, author of The Lawyer Millionaire, and host of The Lawyer Millionaire podcast—to talk about how to align law firm growth with personal financial independence. Darren specializes in helping attorneys and small law firm owners increase profitability, create businesses that can run without them, and design a retirement plan that goes beyond simply saving for the future. Together, Katina and Darren...
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#167: The Evolution & Future of Willow Virtual CFO
Cultivating Business Growth
In this episode, we explore the evolution of our firm from PJS & Co. CPAs to Willow Virtual CFO with co-founders Katina Peters and Jaime Staley. We discuss the motivations behind the rebrand, how we’re addressing the growing need for financial accounting advisory services, and how our fractional CFO offerings support small businesses with clarity and confidence. Key Topics: What led to the rebrand and why it matters How the advisory landscape is shifting for small businesses Launching the Willow Cultivator: a financial health check for business owners Staying grounded in core...
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#166: Negotiating with Confidence: Insurance Strategies for Profitable Dental Practices
Cultivating Business Growth
Dealing with dental insurance can feel like a never-ending maze—especially when you're unsure whether you're getting the reimbursement you deserve. In this episode, we’re joined by Adriana Steinberg of Apex Reimbursement Specialists to talk about how dental practice owners can take control of their insurance strategy and boost profitability through effective PPO fee negotiation, credentialing, and billing improvements. Topics covered in this episode: The current insurance landscape and its impact on dental revenue How PPO fee negotiation works (and why it matters) Credentialing...
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#165: What to Do When Your Business Hits a Financial Plateau
Cultivating Business Growth
Hitting a financial plateau can feel like one of the most frustrating points in your business journey—you're working hard, but growth has stalled. In this episode of the Cultivating Business Growth Podcast, we’re diving into why it happens, how to recognize it early, and what you can do to break through. Megan Spicer is joined by Katina Peters, CPA and Virtual CFO, to walk through: Key indicators that your business may be plateauing Common causes like market saturation, outdated offerings, and leadership burnout How to diagnose root issues using financial data and feedback ...
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#164: The $1.1 Million Wake-Up Call: Financial Systems Every Dentist Needs
Cultivating Business Growth
Fraud can happen to any dental practice—and often does. In this episode of Cultivating Business Growth, we’re joined by Susan Gunn, Certified Fraud Examiner, and a nationally recognized expert in financial systems and ethics for healthcare practices. Susan shares jaw-dropping real-world stories—including a $1.1 million embezzlement case—and provides actionable steps dentists can take to protect their practices from financial mismanagement and theft. From spotting red flags to implementing simple systems, this episode is packed with value for any dental professional looking to...
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#163: Building a Business Budget that Actually Works
Cultivating Business Growth
Building a Business Budget That Actually Works In Episode 163 of Cultivating Business Growth, we’re diving deep into how to create a business budget that actually works—without making your head spin. Katina Peters, Partner at Willow Virtual CFO, joins us to discuss why budgeting is essential for small businesses and how it can be your most powerful decision-making tool. We cover: Budgeting strategies for businesses that want to grow Why budgets fail—and how to fix them Simple tools and templates you can use right away How to create a budget for business that improves cash flow...
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#163: Building a Business Budget that Actually Works
Cultivating Business Growth
Building a Business Budget That Actually Works In Episode 163 of Cultivating Business Growth, we’re diving deep into how to create a business budget that actually works—without making your head spin. Katina Peters, Partner at Willow Virtual CFO, joins us to discuss why budgeting is essential for small businesses and how it can be your most powerful decision-making tool. We cover: Budgeting strategies for businesses that want to grow Why budgets fail—and how to fix them Simple tools and templates you can use right away How to create a budget for business that improves cash flow...
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#162: How to Grow a Dental Practice Through Community, Leadership, and Support with Dr. Grace Yum of Mommy Dentists in Business
Cultivating Business Growth
In this episode, we’re joined by Dr. Grace Yum, founder of Mommy Dentists in Business, to explore how building a strong community and embracing leadership can help you grow a dental practice. We discuss mentorship, burnout, profitability, and how collaboration leads to greater success for women in dentistry.
info_outlineFraud can happen to any dental practice—and often does. In this episode of Cultivating Business Growth, we’re joined by Susan Gunn, Certified Fraud Examiner, and a nationally recognized expert in financial systems and ethics for healthcare practices.
Susan shares jaw-dropping real-world stories—including a $1.1 million embezzlement case—and provides actionable steps dentists can take to protect their practices from financial mismanagement and theft. From spotting red flags to implementing simple systems, this episode is packed with value for any dental professional looking to strengthen their operations.
This is a must-listen for dental practice owners, office managers, and financial professionals who want to build a more secure and trustworthy business.
🎧 Listen now or visit willowcfo.com/podcast for more episodes and resources.