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MMP 028: How To Grow Your Show And Increase Downloads

Microphone Money

Release Date: 01/20/2020

OFI 1281: How Multi-Level Marketing Is Saving Farms | Corey Strothman | Conklin Company show art OFI 1281: How Multi-Level Marketing Is Saving Farms | Corey Strothman | Conklin Company

Microphone Money

Our guest today is a 4th generation farmer, and he is trying to reclaim a farming operation that was lost in his family so that the operation can go into the 5th and 6th generations and beyond. Corey Strothman has an interesting story of growing up on his families farm and then his father having to stop farming independently and lease out their ground when Corey was ten years of age.  For about 22 years Corey's father actually farmed the family ground for another farmer who was leasing it from them.  Then, around the time that Corey was in his early 30's the opportunity arose for he...

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MMP 043: Final Episode Of Microphone Money & Why Does Your Future Client Need A Podcast show art MMP 043: Final Episode Of Microphone Money & Why Does Your Future Client Need A Podcast

Microphone Money

There are a lot of reasons "why" your future clients should have a podcast to share their message.  In this episode of Microphone Money we will talk about what questions to answer for them, and the best ways to do this.  

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MMP 042: Who Will Be Responsible For Growing The Show? show art MMP 042: Who Will Be Responsible For Growing The Show?

Microphone Money

A new podcast is not going to grow on its own.  Creating the show and publishing it is only about 10% of the work.  To get maximum growth, somebody is going to have to promote and market. 

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MMP 041: Why You Should Charge Per Interview Rather Than Per Episode show art MMP 041: Why You Should Charge Per Interview Rather Than Per Episode

Microphone Money

There are some small details that I failed to recognize in my first couple of custom podcasting contracts.  In today's episode I want to tell you what they were, and advise you on how to structure these details in your custom podcasting contracts.  

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MMP 040: How Long Should A Custom Podcast Contract Length Be? show art MMP 040: How Long Should A Custom Podcast Contract Length Be?

Microphone Money

When you are negotiating a contract for a custom podcast with a client, the length of that contract is going to mean a lot to you.  With such a rapidly evolving business coupled with a lack of understand of how podcasting works, you need to really worry about this part of the contract to keep this a win/win situation.

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MMP 039: The Status Of My Podcasting Business show art MMP 039: The Status Of My Podcasting Business

Microphone Money

The world's response to Covid-19 is unprecedented.  When it comes to how downturns are going to impact you in your future custom podcasting business, I am the canary in the coal mine for you.  

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MMP 038: What If A Client Wants You To Be Exclusive? show art MMP 038: What If A Client Wants You To Be Exclusive?

Microphone Money

Sometimes clients are going to want you to be 100% exclusive with them, and other times there will be degrees of exclusivity that are either expressed or implied.  

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MMP 037: How To Convince Your Spouse You Are For Real show art MMP 037: How To Convince Your Spouse You Are For Real

Microphone Money

I've had this topic on my list for a while, and considering our current circumstances with the coronavirus and what is happening with our economy, I thought now would be a good time to cover this.

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MMP 036: The Coronavirus - Exposing Business Vulnerabilities show art MMP 036: The Coronavirus - Exposing Business Vulnerabilities

Microphone Money

I have always had contingency plans for my podcasting business because I have always known that clients will come and go, and that an economic downturn could really impact this business.  

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MMP 035: Turn Podcast Guests Into Clients show art MMP 035: Turn Podcast Guests Into Clients

Microphone Money

In this episode I want to tell you why it is so much more valuable to have a potential client on your show as a guest rather than just sending them a proposal.  I will break down the many positives aspects of this method.

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More Episodes

Since I started the Microphone Money Podcast I have become very active on Facebook and Twitter in the world of podcasting.  There are several groups on Facebook that I scan at least once per day looking for questions that I need answers to or questions that I can answer.  I do the same with Twitter only I have to watch individual people that I follow which makes it more of a challenge.

I have seen a lot of posts and questions stating something similar to "I've got 6 episodes out now, and I've get about 100 downloads per episode.  What can I do to increase the number of downloads of my show?"

This question that I see frequently is the catalyst for this episode of the Microphone Money Podcast.  I want to address this question and give you tips and strategies for making this happen, but I want to do it with a caveat.

That caveat is "this will work, but it takes time".  Podcasting is brand new and revolutionary, but it does not erase the rules of business or life, it just adds a new wrinkle to what has always been universal truths.  Building a business, and building a following through your podcast takes time.  It is just that simple.

There are over 750,000 podcasts in existence currently.  Yours is just one of those.  That is a lot of content for people to listen to.  So, folks are going to choose how they spend their precious listening time carefully.  They are not going to jump to your show just because it is there.