loader from loading.io

CRO Andre Cuenin on Three Core Values to Success

CXO Conversations

Release Date: 08/07/2024

10 Min CxO Clip- Jamey Seely show art 10 Min CxO Clip- Jamey Seely

CXO Conversations

In “Being a Blue Collar LGBTQ Executive,” Chief Legal Officer at Gates at time of recording and now General Counsel for Crusoe, shares her journey to the C-suite and what it means to lead authentically in traditionally blue-collar industries like energy, manufacturing, and nuclear. Named one of Denver Business Journal’s Top 25 Most Powerful Women in Business, Jamey reflects on her career path, the two common legal career tracks, and why inclusivity, resilience, and curiosity have shaped her leadership. She also discusses the importance of mentorship, board interactions, and building...

info_outline
10 Min CxO Clip- Michelle Anastasi show art 10 Min CxO Clip- Michelle Anastasi

CXO Conversations

In “Pros & Cons of Long Tenure at Same Company,” shares how she built an HR organization from scratch and the lessons she learned across leadership roles at ASAP Software, Dell, GiveForward, and CompPsych. A graduate of Indiana University and Northwestern’s Kellogg School of Management, Michelle reflects on the advantages and challenges of staying with one company for 16 years, the importance of aligning HR with business needs, and why self-advocacy, curiosity, and developing others are essential for long-term success. Her perspective offers valuable guidance for HR leaders and...

info_outline
10 Min CxO Clip- Bill Wosilius show art 10 Min CxO Clip- Bill Wosilius

CXO Conversations

In “CEO Bill Wosilius, Why and How to Prepare for CEO Chair,” , who was CEO of NexusTek at the time of recording, shares candid insights on declaring your career goals, assessing situations with clarity, and making the tough executive calls that define leadership. A graduate of the U.S. Air Force Academy, Bill served eight years before moving into executive roles at InFlow, Sungard, Healthgrades, CoreSite, and Optiv, ultimately preparing him for the CEO role. He emphasizes why the best job is the one you have right now, how every experience builds toward the moment of leadership, and...

info_outline
2 Min CxO Clip- Steve Joanis show art 2 Min CxO Clip- Steve Joanis

CXO Conversations

What does it take to get noticed by both venture capitalists and C-suite recruiters? In this episode of CXO Conversations, Steve Joanis—CEO of PlanetIQ and veteran of more than $200M in venture fundraising—shares how his career path from Army combat aviator to consultant, investor, and CEO shaped his leadership style. Drawing on decades of experience scaling startups and serving on 20+ boards, Steve highlights why relationships matter more than résumés, how to present yourself authentically to investors, and the strategic decisions that define a CEO’s success. His advice is invaluable...

info_outline
10 Min CxO Clip- Steve Joanis show art 10 Min CxO Clip- Steve Joanis

CXO Conversations

In “CEO Steve Joanis, Getting Noticed for C-Level & by VCs,” , the CEO of PlanetIQ (at time of recording, now a PE Managing Director), shares lessons from 25+ years in management consulting, venture capital, and executive leadership. A West Point graduate, decorated Army aviator, and Wharton MBA, Steve has served as CFO, President, board member, and investor across more than 20 companies with multiple successful exits. In this episode of CXO Conversations, he explains how to stand out to venture capitalists, what personality traits the most successful C-suite candidates share, and how...

info_outline
2 Min CxO Clip- Carlos Perez show art 2 Min CxO Clip- Carlos Perez

CXO Conversations

What does it take to build a high-performing sales organization from scratch? In this episode of CXO Conversations, Carlos Perez, CRO of Simuwatt, shares lessons from leading revenue teams at startups, global enterprises, and everything in between. He talks about the changing nature of sales leadership, the importance of aligning marketing and sales under a unified revenue vision, and why adaptability is critical in a post-COVID world. From closing his first $25M outsourcing deal to scaling SaaS organizations, Carlos offers actionable advice for leaders building sales orgs designed to last....

info_outline
10 Min CxO Clip- Carlos Perez show art 10 Min CxO Clip- Carlos Perez

CXO Conversations

In “CRO Carlos Perez, Building a Sales Org from Scratch,” shares how he’s grown revenue organizations across startups and billion-dollar companies alike. From his early consulting days to CRO roles at Wowza and now Concept3D, Carlos reflects on the evolving role of the Chief Revenue Officer, aligning sales, marketing, and customer success to accelerate growth. He also discusses how sales has changed post-COVID, why trust and creativity matter more than ever, and how to build scalable sales teams from the ground up. For executives and entrepreneurs, this episode is packed with insights...

info_outline
2 Min CxO Clip- Heather Callender-Potters show art 2 Min CxO Clip- Heather Callender-Potters

CXO Conversations

What does it take to know when to step aside and hire the right CEO? In this episode of CXO Conversations, Heather Callender-Potters—global investor, co-founder of PharmaJet, and experienced board member—discusses the lessons she’s learned from founding companies, navigating leadership transitions, and serving on boards. From her international upbringing to launching one of the first private equity funds in Eastern Europe, Heather’s journey offers a unique perspective on resilience, cultural awareness, and executive selection. Her advice for aspiring leaders and board members...

info_outline
10 Min CxO Clip- Heather Callender-Potters show art 10 Min CxO Clip- Heather Callender-Potters

CXO Conversations

In “Heather Callender-Potters, Founder and Board Member. Hiring a CEO and Board Member Perspectives,” shares lessons from a remarkable career that began in Poland just after the fall of the Berlin Wall, bringing access to capital during a time of historic transformation. Now co-founder of PharmaJet and a seasoned board member, Heather reflects on the challenges of handing over leadership to a CEO, the importance of cultural fit versus just résumé credentials, and why resilience and trust are critical in executive roles. She also offers candid advice for first-time board members on...

info_outline
2 Min CxO Clip- Doug Gattuso show art 2 Min CxO Clip- Doug Gattuso

CXO Conversations

What does it mean to lead with authenticity in the C-suite? In this episode of CXO Conversations, Doug Gattuso talks about the importance of leaving ego at the door and focusing on creating value for people and organizations. He shares lessons from building teams, returning to companies multiple times, and leading international initiatives across Europe, Mexico, and India. Doug offers candid advice for those aspiring to executive leadership: don’t chase titles—invest in learning, seize opportunities, and always contribute to the bigger picture.   For the full interview:...

info_outline
 
More Episodes

Veracode’s CRO Andre Cuenin joins CXO Conversations and shares his journey
from sales to the C suite. He doesn’t like the title Chief Revenue Officer as it puts
the focus on him versus the customer.


Andre moved from presales to sales by having a post presentation conversation
with a customer; he casually asked for the signature.


During the conversation, Andre shares his three core management philosophies:

  • Authenticity; be more authentic, gain and share experiences and value
    wisdom
  • Importance of having a plan; don’t chase the money- chase the dream 
  • Go the extra mile; there’s no traffic jam there

Andre discusses the value and importance of always being curious and learning.


Key take aways from the conversation with Andre:

  • Be who you are and be truthful to yourself
  • Go outside your comfort zone
  • Passion gives you confidence

In addition to Veracode, Andre has served in C level roles for Rapid7, Cherwell
Software and President for the Americas and Europe for IR.


Andre also led worldwide sales for StrataVia until it was acquired by HP and held
many leadership roles for CA in both Europe and the US. He earned his BSC in Computer Science from the University of Applied Sciences and Arts Northwestern
Switzerland.