Is Self Storage the Trending Investment in 2026: with Alex Pardo

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Is self-storage investing the place we should be going as we head into 2026?

That’s exactly what I’m digging into in this episode with returning guest Alex Pardo. Alex isn’t just a storage operator, he’s done nearly a thousand single-family transactions, built a real estate wholesaling business, and then made a bold pivot in 2020 into self-storage. And if you’ve felt like real estate has been rough the last few years, you’re not alone. I wanted this conversation because I’ve been watching the storage space closely, and I’m asking the real question: is now the time to start taking self-storage seriously again?

Alex walks me through his origin story, from a middle-class upbringing, landing a corporate job at General Electric, and realizing quickly that the traditional path wasn’t for him.

After a life-changing backpacking trip through Europe (53 cities, 22–23 countries), he immersed himself in personal development books like Rich Dad Poor Dad (Robert Kiyosaki), The E-Myth (Michael Gerber), and Think and Grow Rich, and made a decision to pursue real estate. That decision turned into real momentum fast direct mail, pre-foreclosure marketing, a short sale wholesale deal, and a $44,000 payday that helped set his future in motion.

But the bigger story is what happened later. Even with a profitable wholesaling operation, Alex hit burnout. He described it perfectly: building a successful business that still felt like a prison. He didn’t want more transactions he wanted time freedom, a lower headache factor, higher margins, and something that could be run remotely without a huge team. That’s what led him to self-storage.

We talk candidly about what it’s been like entering storage near the boom, then facing a tougher market. Alex explains how he thinks about opportunities today: you may need to look at 100–120 deals to find one that works, underwrite more conservatively, and structure smarter offers. But the opportunity is still there especially because so many facilities are still owned by mom-and-pop operators, and many haven’t modernized. Alex points out that a surprising number of storage facilities still don’t even have a website, even though the majority of customers come from online searches.

One of the biggest takeaways is forced appreciation how storage facilities can increase in value quickly when you raise revenue and improve operations. Alex shares a real example: a facility near Jacksonville in Amelia Island that hadn’t raised rates since 2005. By increasing rents and adding simple fee income (admin fees, lock fees, gate fees), NOI improved dramatically because in commercial assets, value is driven by income, not comps like single-family.

We also cover what passive investors need to know: storage often runs a 30–40% operating expense ratio, compared to multifamily commonly around 50%+, which can mean stronger margins when operated well. But Alex also keeps it real by sharing the ugly side his first deal in Jackson, Mississippi came with break-ins, fences getting cut, bad debt, and constant repairs. Location still matters.

If you’re evaluating storage going into 2026 whether as an operator, partner, or passive investor this episode will help you see what’s real, what’s hype, and what to watch for before you invest.