Pedals to Profits - How Torin Transformed A Craigslist Buy into a Thriving Bike Tour Business!
Release Date: 10/03/2023
How Tour Operators Can Maximize Revenue with Digital Ads and Sales Strategy with Andrew Slaga
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How can tour and activity operators use Google Things to Do (GTTD) to drive more direct bookings and increase visibility? In this episode of Growth Powered by FareHarbor, FareHarbor Community Manager Rebekah Costley dives into how operators can leverage Google Things to Do to capture more organic traffic, optimize their listings, and reduce reliance on OTAs. Tune in to learn: ✔ What Google Things to Do is and how it works for tour and activity businesses ✔ How to optimize your listings to appear in Google search results ✔ Strategies for increasing direct bookings using GTTD ✔ Common...
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Tourism Trailblazers: Women Who Lead and Build (International Women's Day)
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Join host Rebekah Costley for a special International Women’s Day edition of Growth Powered by FareHarbor, where we celebrate the resilience, innovation, and success of women entrepreneurs in the tourism industry. In this episode, five inspiring women share their entrepreneurial journeys, challenges they've overcome, and strategies for success—from running food tours in Puerto Rico to leading adventure tourism businesses in Australia and Canada. In This Episode, You’ll Learn: How these women built thriving tourism businesses The biggest challenges they’ve faced—and how they overcame...
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Driving Traffic with Content: How Lia Garcia Scales Tours with Blogs and Influencers
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This episode is #incredible. Rebekah chats with co-founder Lia Garcia of Louisville Food Tours, about her journey from travel blogging to running a successful food tour business. Leah shares how she used SEO, influencer marketing, and affiliate programs to increase visibility and drive sales. Leah also discusses in detail the power of authentic storytelling and using it to build meaningful partnerships with local businesses to grow her revenue. If you’re a tour operator looking to enhance your marketing strategy and boost bookings via social media marketing and blogging, this episode has...
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In the Spotlight at FareHarbor Spark: Authentic Stories from Our Community
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We’re bringing you authentic stories from Spark 2024 in New Orleans in this episode! Join clients from diverse industries like Best Cabo Yachts, Cajun Food Tours, Navajo Tours Direct (and more!) as they share how FareHarbor has helped streamline their operations and boost bookings. From enhancing the customer experience to utilizing powerful features like FareHarbor Dock and our affiliate tools, these tour operators reveal how they’re using our platform to grow their businesses. Listen now for key insights on how FareHarbor empowers operators to succeed in an ever-competitive industry!
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Leading FareHarbor Forward: Insights from Our CEO Andrea Carini
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Rebekah sits down with FareHarbor’s CEO, Andrea, to discuss the future of the company and the recent changes that have sparked conversation across the industry. Andrea shares his vision for FareHarbor, insights into new product releases, and the “why” behind recent updates like the API and direct booking fees. Tune in for a transparent conversation on how FareHarbor aims to support clients' growth and keep pace with the evolving tourism landscape.
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Innovating Tradition: Historic Denver’s Journey to Advanced Booking Technology
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This episode of Growth Powered by FareHarbor is recorded at the historical Molly Brown House! Rebekah visits the home of the “unsinkable” Molly Brown to chat with the team behind the Molly Brown House, Historic Denver. They share how they’ve leveraged FareHarbor tools like FareHarbor Dock to streamline operations and boost walk-up sales. Plus, they dive into what it takes to stay relevant in the tourism industry while preserving Denver’s rich history.
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GA4 for Tour Operators: Unlock Your Potential with Simplified Actions and Insights
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In this episode of Growth: Powered by FareHarbor, Rebekah sits down with FareHarbor’s GA4 experts, Elle and Adam, to give a high-level understanding of everything you need to know about Google Analytics 4. They discuss the key differences between UA and GA4, how tour operators can leverage GA4’s event tracking features, and what you are (probably) missing in your tracking. This episode will give you the tools to make data-driven decisions and elevate your online booking strategy. Let us know what you think!
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Maximizing Bookings: Discover 2025 SEO Trends and Tactics with Clear Sky Tourism
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In this episode of Growth: Powered by FareHarbor, Rebekah talks with marketing company Clear Sky Tourism to discuss how they help tour operators boost bookings and grow their businesses with smart marketing strategies. Listen in to learn the basics of leveraging SEO, paid ads, and find out if AI can actually help drive more traffic and increase conversions. This episode offers valuable strategies you can implement right away to drive results and gives you an idea of what to look for when hunting for a quality marketing company. Tune in now and start taking your marketing to the next level!...
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Seasonal Strategies for Year-Long Success: Insights from Anchorage Trolley Tours
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In this episode, Rebekah speaks with Cyrus Aldeman, owner of Anchorage Trolley Tours, about his top strategies for driving bookings year-round in a highly seasonal destination. Cyrus shares his methods for managing inventory and leveraging local partnerships, along with a look at his fine-tuned FareHarbor setup that streamlines operations and captures both online and walk-up sales. If you're looking to keep your business thriving through seasonal shifts, this episode is a must-listen! For more tips on managing seasonality, visit our help pages:
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Selling Smart: Operator Danny Peg Discusses Scaling Your Business with Affiliate Relationships
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Join Rebekah and FareHarbor’s Channel Specialist Cameron Heth as they chat with Danny Pegg, owner of Vagabond Cruises and founder of the successful reseller Let’s Book It. In this episode, Danny shares his secrets to successfully reselling other operators' tours through multiple websites across the U.S.. He offers real-world strategies for operators looking to grow their business and revenue through affiliate marketing. Plus! Discover how he optimized partnerships on the FareHarbor Distribution Network to boost sales and expand into new cities — and learn how you can do the same. Learn...
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Our guest Torin Kexel reveals how, with no previous travel industry experience, he built a tour business on Craigslist! Plus he reveals the three key strategies responsible for the Flying Bike's rapid growth.
The Skinny - We highly recommend giving this episode a listen if you are interested in the behind-the-scenes workings of a successful bike tour company. Torin's journey is filled with valuable lessons and strategies that can be applied to various tour and activity businesses.
Torin dives deep into the challenges they faced, the strategies they implemented, and the important role that their booking software, FareHarbor played in their growth. From their initial struggles with bike damages to the introduction of rental insurance and partnerships with Pedigo, Torin shares valuable insights about ensuring a seamless customer experience.
We also explore their unique approach to guide recruitment, diversity, and employee satisfaction. Discover how Torin and their team built a strong sense of community within their organization, leading to low turnover and happy, dedicated guides.
Furthermore, Torin discusses their experience with FareHarbor, their go-to booking software. They highlight the exceptional customer service they receive, the helpful features that streamline their operations, and the upcoming improvements in their online rebooking and cancellation processes.
The episode also delves into the importance of data analysis, questioning assumptions, and refining social media marketing strategies. Torin shares surprising insights about their customer demographics, challenges they faced during COVID, and the exciting plans they have for expanding their offerings to include multi-day tours.
Additionally, Torin addresses the pricing dilemma and the considerations they face in a competitive market. He shares their goals of maintaining quality and value, even as they navigate local market challenges, economic headwinds and the increased costs of running their business.
We highly recommend giving this episode a listen if you are interested in the behind-the-scenes workings of a successful bike tour company. Torin's journey is filled with valuable lessons and strategies that can be applied to various businesses.